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Learner Reviews & Feedback for Developing a Winning Marketing Strategy by University of Illinois at Urbana-Champaign

4.8
stars
1,687 ratings

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

KF

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

DO

Feb 6, 2023

I learned so much in this course from Professors Rodas and Noel. And Prof. Noel's stimulating delivery keeps you engaged. If you want to "win" at marketing...learn from those who've won!

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51 - 75 of 402 Reviews for Developing a Winning Marketing Strategy

By ABHIJAT S

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Oct 29, 2019

I had wonderful experience learning this course. Pro. Hayden Noel is just fantastic.His way of teaching is excellent.

A lot of thanks for enlightening me Sir!!!!!!

By April W

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Sep 9, 2019

Very energetic class! The energy the professional Noel brings is unmatched. Thank you for your happy demeanor. You know your stuff and mad the class fun. :)

By Anant K

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Jun 29, 2020

The teaching method was exquisite. The approach used for teaching this course made it easier even for a beginner to understand the concepts of marketing.

By SHUBHANGI K

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Nov 6, 2021

It was great learning opportunity for me and a great learning experience. Prof. Hayden Noel has explained the marketing concept in-depth in this course.

By Elizabeth W

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Oct 28, 2020

Awesome course with an extremely interesting and informative lecturer. I enjoyed this course immensely and" will go out in the world and be successful!'

By Jason T

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Sep 3, 2019

Prof Noel is very energetic and engaging during this course. Some of the quiz questions I just couldn't find the right answer but overall a great class,

By Saikiran R

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Feb 5, 2024

It helps me alot learning about marketing strategy, how we can segment, positioning, target and also how we can make strategically brand extention etc.

By Shariff D

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Jun 9, 2021

The Course is very informational with relevant examples and great clarrification. I will higly recommend it. To Mr Hayden Noel, much appreciation sir.

By AYISHA M

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Feb 1, 2021

This course was very fun, informative and professor Hayden Noel teaching was excellent. I am very happy that he taught this course for us. Thank you.

By Mahaluckshmi K

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Jul 26, 2020

Enjoyed every lecture. It was interesting. I do not know M of marketing before taking this course and now I must say I have fair idea on the topic.

By ARJUN S

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May 12, 2020

Marketing Management Module has been extremely useful and the topics are very interesting and realistic. Quiz and assignments are worth completing.

By Izabela K

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Sep 10, 2021

It is a well balanced course. Professor Noel shares his expertise and many great resources.Overall, I have learned quickly very practical skills.

By Wojciech Z

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Apr 27, 2020

It was a great introduction to understanding history and basic notions of marketing and value chain approach to business and product exchange.

By Pooja S

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Jul 15, 2020

Excellent content and delivery of lectures. Lot of learning with good examples. A must for everyone to get insight into Marketing Management.

By william O

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Dec 30, 2020

...such a classy program, and would like to recommend for all to take part in it. thanks so much COURSERA and also COMMONWEALTH of LEARNING.

By Ms J K D

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Oct 6, 2020

Very Informative and knowledge enhancing course covering all the aspects with practical case studies and examples. Nice session . Thank you.

By Thanh L L N T

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Nov 1, 2020

Very good course for those who are in ambition with marketing terms. the content is accessible and Prof. Noel is funny and professional.

By Elizabeth B

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Feb 17, 2020

Dr. Hayden Noel is a national treasure and his teaching style is both engaging and interesting. I'd recommend this course to anyone!

By Carlos S

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Sep 20, 2020

Excellent course . A very good mix of theory and applicatios , as well as very good multimedia learning materials- Carlos Steiger

By Dhinesh A D

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Jul 10, 2021

Great course on the fundamentals of marketing. Concepts were explained with real life examples helps better understand the topics.

By Emanuele Z

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Jun 21, 2020

Very good content, instruction is clear on every topics and assignments are helpful in addressing specific arguments. Recommended.

By Rajat k

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May 24, 2020

this course was really helpful for my knowledge as I am about to go for my MBA and wanted to have some knowledge about marketing.

By Steve M

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Sep 15, 2018

Fantastic course taught by engaging, thoughtful, and challenging faculty. I can't wait to continue through the specialization!.

By Praphull J

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Jun 28, 2022

Excellent, worth doing and hats off to the Professor Mr. Hayden Noel for such wornderful lecture given on Marketing Strategy.

By Ismahan E

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Oct 3, 2019

Very well structured and animated by an outstanding professor, Dr. Haden Noel. This has taken my job skills to the next level.