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Marketing Management I(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Marketing Management I 학습자 리뷰 및 피드백

1,086개의 평가
257개의 리뷰

강좌 소개

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

최상위 리뷰


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

필터링 기준:

Marketing Management I의 255개 리뷰 중 126~150


May 14, 2020

a very knowledgeable and helpful course!

교육 기관: Zaur A

May 26, 2020

I got what i was expected and even more

교육 기관: Jieyun L

Sep 28, 2020

very comprehensive, though quite basic

교육 기관: Maryam B M

Sep 05, 2020

Thanks Prof. Hayden. I learned a lot!

교육 기관: STEVAN S

May 26, 2020

It is the best online course to learn

교육 기관: Rishabh R

May 21, 2020

A really informative and fun course!

교육 기관: Jou P

Sep 07, 2018

Good material, resources and faculty

교육 기관: H. W H D

Mar 18, 2018

Fantastic. Very engaging professor.

교육 기관: Niharika S

Jul 13, 2020

wonderful course

i have learnt a lot

교육 기관: Machon B

Sep 18, 2018

Great course and very informational

교육 기관: Yone L

May 08, 2019

Great course, staff, and platform.

교육 기관: Muhammad U A

Aug 16, 2018

very comprehensive course outline

교육 기관: JENEETA

Jan 20, 2020

very nice and interesting course


Jan 29, 2019

Good knowledge skills improvable

교육 기관: James S

Mar 05, 2018

Great class and great Professor1

교육 기관: Dr. A N

May 08, 2020

Incredible Learning Experience!

교육 기관: Jose S

May 08, 2020

Excellent course and professor!

교육 기관: sultan a

Nov 23, 2019

its amazing and valuable course

교육 기관: Mohamed A A

Sep 24, 2020

Excellent course for every one

교육 기관: Sumedh P

Aug 28, 2020

was really helpful, Thank you!

교육 기관: Dr. R S

Jun 05, 2020

Excellent and Very interesting

교육 기관: Nicat İ S

Apr 28, 2020

This course is very excellent.

교육 기관: Wylie B

Oct 06, 2019

Great course, great professor.

교육 기관: Md S R

May 21, 2020

The instructor is the boss..

교육 기관: Tamala M

Sep 17, 2018

Great and informative course!