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Marketing Management I(으)로 돌아가기

일리노이대학교 어버너-섐페인캠퍼스의 Marketing Management I 학습자 리뷰 및 피드백

1,097개의 평가
261개의 리뷰

강좌 소개

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

최상위 리뷰


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

필터링 기준:

Marketing Management I의 257개 리뷰 중 151~175

교육 기관: Md S R

May 21, 2020

The instructor is the boss..

교육 기관: Tamala M

Sep 17, 2018

Great and informative course!

교육 기관: Guilherme C

Jan 27, 2018

good introduction for dummies

교육 기관: Dr K L

Jun 15, 2020

This is wonderful experience

교육 기관: Lou A T

Jul 13, 2020

Thank you. I learned a lot.

교육 기관: Bharat S

Aug 08, 2019

Great course for a beginner

교육 기관: palak b

Sep 28, 2020

informative and engaging

교육 기관: Mark S

May 26, 2019

Really Enjoy Noel Hayden

교육 기관: Saranya.V

Jul 26, 2020

excellent course design

교육 기관: Arup k d

Apr 19, 2018

very appreciable course

교육 기관: Lohith D

Sep 25, 2020

It was good experience

교육 기관: Timur S

May 03, 2020

Enjoyed it! Thank you!


Dec 25, 2019

thanks fo the coursera


Jun 19, 2020

Superb good well done

교육 기관: Whitney H

May 15, 2020

I enjoyed this course

교육 기관: Fidan I

May 07, 2020

thanks for everthing

교육 기관: Dwarika p T

Apr 15, 2020

amazing experience.

교육 기관: Naing L A M

Jan 29, 2019

Very useful course.

교육 기관: Sagarkumar P

Jul 22, 2017

Very Comprehensive.

교육 기관: Nabyendu N

Jul 30, 2020

Amazing experience

교육 기관: Erich W

Sep 21, 2018

Excellent Course!

교육 기관: SANDEEP K S

May 21, 2020

Excellent course

교육 기관: MONIKA A

Jan 10, 2020

Awesome learning

교육 기관: Reuben K J

Dec 27, 2019

Very Informative

교육 기관: Muhammad S

Jan 26, 2018

Excellent Course