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Marketing Mix Fundamentals(으)로 돌아가기

IE 경영대학원의 Marketing Mix Fundamentals 학습자 리뷰 및 피드백

300개의 평가
43개의 리뷰

강좌 소개

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

최상위 리뷰


Jun 24, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental


Sep 17, 2018

The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.

필터링 기준:

Marketing Mix Fundamentals의 41개 리뷰 중 26~41

교육 기관: Sanaa R

Dec 11, 2018

Excellent course

교육 기관: kiran k p

Mar 21, 2018

awsome learning

교육 기관: Charles O

Feb 04, 2020

simply amazing

교육 기관: Nikhil K S

Oct 29, 2018

Great Course

교육 기관: Savdar I

Mar 18, 2018

Good course.

교육 기관: Phuong N N L

Sep 11, 2017

nice class

교육 기관: Halwa D B

Sep 29, 2017

I liked the course a lot and will continue with the specialisation. My only concern is regarding the lectures that some are not available or some are a bit oldish. but in general very good, thank you

교육 기관: Adenike A

Sep 29, 2016

Interesting course. I'll advice anyone in the marketing field to take this course

교육 기관: PRAKHAR P

Sep 28, 2017

A very basic course, taught in a very crisp & to the point manner.

교육 기관: abdulrahman e

Sep 19, 2018

the second part of the course was amazing

교육 기관: VL

Dec 07, 2018

Great course, thanks for sharing.

교육 기관: Sagarkumar P

Aug 26, 2017


교육 기관: Dadhich I

Aug 03, 2018

The course provides deep insights into marketing mix but the promotion and place module requires too many "Pointers" to be remembered. Thank you

교육 기관: Sebastian S

Aug 31, 2017


교육 기관: David F

Jan 16, 2017

Hard to understand professor. When one needs to read the english subtitles to understand the english the professor is speaking, it becomes inherently difficult in an online course. Also, please kill the intro video for each course. It is completely unnecessary as the courses are labeled on the left side of the screen. Good material, but difficult to watch towards the end of the course.

교육 기관: Bernat R

Jan 18, 2018

The videos were too long, as well some of the lectures. Explanations lacked clarity and lots of concepts were handled at the same time without focusing on the basics.