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Marketing Mix Fundamentals(으)로 돌아가기

IE 경영대학원의 Marketing Mix Fundamentals 학습자 리뷰 및 피드백

490개의 평가
71개의 리뷰

강좌 소개

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

최상위 리뷰


Jun 24, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental


May 01, 2020

this course was really interesting i learned lot from this and happy to share feedback for this awesome experience.

필터링 기준:

Marketing Mix Fundamentals의 69개 리뷰 중 26~50

교육 기관: Edgar

Nov 23, 2016

Es un curso muy bueno y aprendí más.

교육 기관: Opeyemi O

Jan 07, 2020

Excellent, Comprehensive and Clear

교육 기관: Vikash S

Apr 20, 2018

it was a great learning experience

교육 기관: Natasha T

Nov 20, 2016

Good course, clear to understand!

교육 기관: Sara M

Jan 13, 2020

Very useful and well explained!!

교육 기관: AzeemImam

Aug 17, 2019

Great course for self learning

교육 기관: Andres R

Aug 12, 2018

Mucha información interesante

교육 기관: Harshita G

May 28, 2020

It was good and informative

교육 기관: Nhat Q L

Sep 11, 2017

Very interesting class

교육 기관: Tanmay K B

Jul 28, 2020

it was a good session

교육 기관: SOURAV R D

Apr 02, 2020

Thank you coursera..

교육 기관: Roneet K S

May 22, 2020

Really very helpful

교육 기관: Dilbar O

Jul 27, 2020

Loved this course!

교육 기관: Sanaa R

Dec 11, 2018

Excellent course

교육 기관: kiran k p

Mar 21, 2018

awsome learning

교육 기관: Charles O

Feb 04, 2020

simply amazing

교육 기관: Nikhil K S

Oct 29, 2018

Great Course

교육 기관: Savdar I

Mar 18, 2018

Good course.

교육 기관: Dr. G G P

Jun 25, 2020

nice course

교육 기관: Rajat d

May 31, 2020


교육 기관: Phuong N N L

Sep 11, 2017

nice class

교육 기관: Mario K

Jul 03, 2020


교육 기관: p s

Jul 02, 2020


교육 기관: Gary L

Apr 19, 2020

There are some link to the notes are not given in this course. If not mistaken i have identified 3. Overall it is good... however compared to the previous one Positioning, that is much better than this. Many of the examples are mentioning only on FMCG products and B2C market. Not much examples are on B2B