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Marketing Mix Fundamentals(으)로 돌아가기

IE 경영대학원의 Marketing Mix Fundamentals 학습자 리뷰 및 피드백

4.6
별점
637개의 평가
98개의 리뷰

강좌 소개

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

최상위 리뷰

YP

Sep 07, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

CG

Jun 24, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental

필터링 기준:

Marketing Mix Fundamentals의 97개 리뷰 중 26~50

교육 기관: Manuel A R S

Jun 16, 2019

Very good course. Very practical. Excellent instructors

교육 기관: Kehinde D

May 10, 2020

I had an insightful learning session with this course.

교육 기관: Sharun H

May 16, 2020

The course is very helpful in improving your skills.

교육 기관: Prashant B S T

Aug 28, 2020

great course and easy to understand the topic well.

교육 기관: Dr. J P M

May 10, 2020

Excellent course for Management Professionals.

교육 기관: SHIVANI C

Aug 16, 2020

course was very informative and interactive.

교육 기관: Nagadesi S

Mar 30, 2020

Very informative and engaging. Thank you !!

교육 기관: �SHASHI S

Jul 03, 2020

Thankful to the course

Learned many things

교육 기관: rishith m

Aug 16, 2020

Interesting & effective way of learning

교육 기관: DIVYA Y

Sep 01, 2020

Name should come one like only divya y

교육 기관: Rajesh K P

Aug 28, 2020

it was so interesting worth learning

교육 기관: Preeti N

Apr 06, 2020

the best course of the marketing mix

교육 기관: Edgar

Nov 23, 2016

Es un curso muy bueno y aprendí más.

교육 기관: Ritika R

Sep 10, 2020

it was a great learning experience

교육 기관: Opeyemi O

Jan 07, 2020

Excellent, Comprehensive and Clear

교육 기관: Vikash S

Apr 20, 2018

it was a great learning experience

교육 기관: Natasha T

Nov 20, 2016

Good course, clear to understand!

교육 기관: Sara M

Jan 13, 2020

Very useful and well explained!!

교육 기관: AzeemImam

Aug 17, 2019

Great course for self learning

교육 기관: Andres R

Aug 12, 2018

Mucha información interesante

교육 기관: Nhat Q L

Sep 11, 2017

Very interesting class

교육 기관: Tanmay K B

Jul 28, 2020

it was a good session

교육 기관: Rayeed H

Sep 20, 2020

I loved this course!

교육 기관: SOURAV R D

Apr 02, 2020

Thank you coursera..