Jun 24, 2019
its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental
Sep 17, 2018
The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.
교육 기관: Halwa D B•
Sep 29, 2017
I liked the course a lot and will continue with the specialisation. My only concern is regarding the lectures that some are not available or some are a bit oldish. but in general very good, thank you
교육 기관: Sagarkumar P•
Aug 26, 2017
교육 기관: Alejandra P O P•
Oct 09, 2018
The videos of Week 3 and 4 were too long
교육 기관: Dadhich I•
Aug 03, 2018
The course provides deep insights into marketing mix but the promotion and place module requires too many "Pointers" to be remembered. Thank you
교육 기관: Guzal M•
Jun 24, 2018
This is the worst part out of 4 in the Marketing Strategy specialisation. The topic is very important and very interesting to study, however, the form in which it was suggested was far from perfect. The 2 first parts of the marketing mix were very well presented, but when we switched to distribution channels and communication, I was lost. Lots of information, very little proper explanation - I felt overloaded and had to stop the videos every minute just to digest what has been said by the professor. I further listened to the Part 4 "Marketing Plan" and this is where I understood more about marketing mix and especially distribution channels and communication. The part of the course dedicated to distribution channels and communication should be revisited to make them easier to understand. Probably, more relevant examples and slower speed of talk by professor will help.
교육 기관: Sebastian S•
Aug 31, 2017
교육 기관: Ugur B•
Oct 18, 2016
Week 3 and 4 lectures are robotic - Most material taken directly from the internet. It is just a form of regurgitation of online articles from strategy consulting firms with Quiz's artificially made more difficult with cheap word plays. The lecturer for Week 3 and Week 4 should resign with immediate effect and find a job at a school for lower class students where she can continue to brag about her industry expertise without being so irritating. Definitely not IE Business School material !
교육 기관: David F•
Jan 16, 2017
Hard to understand professor. When one needs to read the english subtitles to understand the english the professor is speaking, it becomes inherently difficult in an online course. Also, please kill the intro video for each course. It is completely unnecessary as the courses are labeled on the left side of the screen. Good material, but difficult to watch towards the end of the course.
교육 기관: Bernat R•
Jan 18, 2018
The videos were too long, as well some of the lectures. Explanations lacked clarity and lots of concepts were handled at the same time without focusing on the basics.
교육 기관: Bichoy F F•
Aug 14, 2019
It was one of the worst courses i had in the whole specialization. Product & Pricing were good or can be understandable. Otherwise, i lost pace. Only the readings were my only guide throughout the course.
I am disappointed as i was so excited to hit the 4Ps.