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Marketing Mix Fundamentals(으)로 돌아가기

IE 경영대학원의 Marketing Mix Fundamentals 학습자 리뷰 및 피드백

863개의 평가
134개의 리뷰

강좌 소개

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

최상위 리뷰

2021년 2월 1일

Great course to learn about Marketing Fundamentals. I highly recommend this course. Thank you for offering this valuable course to me.

2020년 9월 6일

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

필터링 기준:

Marketing Mix Fundamentals의 134개 리뷰 중 101~125

교육 기관: p s

2020년 7월 2일


교육 기관: MANNAT J

2020년 8월 30일


교육 기관: Viktorija K

2020년 11월 9일

I liked this course, but it has some drawbacks. E.g., the timing set for reading articles was not accurate - 10 min per each even though they differ (from articles that are provided by online websites to scientific ones). Thus, it was difficult to manage time properly. Moreover, it was difficult to understand the pronunciation sometimes. Therefore, I recommend using subtitles. To sum up, I am happy I finished this course.

교육 기관: Martha C

2020년 12월 4일

Though is a pretty good, is just confusing sometimes for the thick accent of the teachers (and the worst worst transcripts ever) but the whole course gives you the tools for the Marketing Mix understanding.

교육 기관: Halwa D B

2017년 9월 29일

I liked the course a lot and will continue with the specialisation. My only concern is regarding the lectures that some are not available or some are a bit oldish. but in general very good, thank you

교육 기관: Filipe g

2021년 3월 28일

Some very good interviews.

some very good content and excellent reading recomendation.

some videos coul be done better explained..

the accent sometimes doesnt help :S

교육 기관: Akshya B

2020년 8월 26일

Superb way of teaching and got to learn about many retail business and more marketing technique. But felt difficult in understanding English slang.


2020년 5월 22일

It is one of the best online coursing app.I have learned a lot about marketing etc...

교육 기관: Adenike A

2016년 9월 29일

Interesting course. I'll advice anyone in the marketing field to take this course

교육 기관: PRAKHAR P

2017년 9월 28일

A very basic course, taught in a very crisp & to the point manner.

교육 기관: MEGHA N

2021년 2월 9일

Thank You for Knowledge in Marketing Mix Fundamentals.

교육 기관: G S N

2020년 11월 11일

Very helpful and i've learned a lot in this course.

교육 기관: Ximena C G

2021년 8월 23일

Excelente curso, aprendes mucho y es muy dinámico

교육 기관: M A S S

2020년 8월 19일

easy in understanding and great cource experience

교육 기관: SAILESH M

2021년 2월 7일

Thank you to have shared your knowledge with me.

교육 기관: Ismayil. T

2020년 5월 4일

It is very helpfull to retaining knowledge

교육 기관: abdulrahman e

2018년 9월 19일

the second part of the course was amazing

교육 기관: Emiliano D D M

2021년 10월 4일

D​eberia tener mejor fluidez al hablar

교육 기관: Ankita D B

2020년 7월 15일

i learned many things by this course

교육 기관: SUJITH P B

2020년 4월 29일

Thks for the collective information

교육 기관: VL

2018년 12월 7일

Great course, thanks for sharing.


2020년 9월 26일

was a really informative course

교육 기관: Ravi K

2020년 6월 12일

Great Learning

교육 기관: Aniket D

2020년 9월 28일

thank you

교육 기관: Sagar P

2017년 8월 26일