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Marketing Mix Fundamentals(으)로 돌아가기

IE 경영대학원의 Marketing Mix Fundamentals 학습자 리뷰 및 피드백

720개의 평가
116개의 리뷰

강좌 소개

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

최상위 리뷰

2020년 9월 6일

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

2019년 6월 23일

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental

필터링 기준:

Marketing Mix Fundamentals의 114개 리뷰 중 101~114

교육 기관: VL

2018년 12월 7일

Great course, thanks for sharing.


2020년 9월 26일

was a really informative course

교육 기관: Ravi K

2020년 6월 12일

Great Learning

교육 기관: Aniket D

2020년 9월 28일

thank you

교육 기관: Sagar P

2017년 8월 26일



2020년 8월 17일


교육 기관: Dadhich I

2018년 8월 3일

The course provides deep insights into marketing mix but the promotion and place module requires too many "Pointers" to be remembered. Thank you

교육 기관: Apurav K

2020년 4월 29일

The third week content was not very clearly explained by the professor and was not illustrated by examples.

교육 기관: Valentina Y A

2020년 4월 6일

I liked more the first part of the course, but less the second part

교육 기관: Sebastian S

2017년 8월 31일


교육 기관: Dr. R D

2020년 5월 6일

This is the Worst module of marketing strategy. Many of the answers in the quizzes are wrong. Presenters are also not effective in delivering presentation.

교육 기관: David F

2017년 1월 16일

Hard to understand professor. When one needs to read the english subtitles to understand the english the professor is speaking, it becomes inherently difficult in an online course. Also, please kill the intro video for each course. It is completely unnecessary as the courses are labeled on the left side of the screen. Good material, but difficult to watch towards the end of the course.

교육 기관: Bernat R

2018년 1월 18일

The videos were too long, as well some of the lectures. Explanations lacked clarity and lots of concepts were handled at the same time without focusing on the basics.

교육 기관: Dr.kalyan S

2020년 9월 24일

Did not like the class