If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
이 강좌는 Business English 전문 분야의 일부입니다.
Business English: Marketing and Sales
제공자:
About this Course
최근 조회 77,894회
학습자 경력 결과
40%
이 강좌를 수료한 후 새로운 경력 시작하기
33%
이 강좌를 통해 확실한 경력상 이점 얻기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 4개 강좌 중 3번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
완료하는 데 약 30시간 필요
영어
자막: 영어
학습자 경력 결과
40%
이 강좌를 수료한 후 새로운 경력 시작하기
33%
이 강좌를 통해 확실한 경력상 이점 얻기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 전문 분야의 4개 강좌 중 3번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
완료하는 데 약 30시간 필요
영어
자막: 영어
제공자:
애리조나주립대학교
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 7시간 필요
Product
Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.
완료하는 데 7시간 필요
6개 동영상 (총 34분), 7 readings, 7 quizzes
6개의 동영상
1.4 Effective Brainstorming Techniques7m
1.7 Giving Opinions in Brainstorming5m
1.9 Group Dynamics: What Role Will You Play?4m
1.12 Agreeing/Disagreeing In Meetings4m
1.16 Week 1 Review9m
7개의 읽기 자료
1.1 Weekly Goals and Advice from Instructors10m
1.3 Vocabulary Preview10m
Directions for Submitting Audio or Video10m
1.5 Why Brainstorming Works Best Online10m
1.10 How Group Dynamics Affect Decisions10m
1.14 Expressing Opinions-Sentence Stems10m
1.20 Quizlet Vocabulary Practice: Product10m
5개 연습문제
1.6 Checkpoint: Brainstorming12m
1.8 Checkpoint: Giving Opinions in Brainstorming10m
1.11 Checkpoint: Group Dynamics10m
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10m
1.19 Week 1 Test20m
완료하는 데 5시간 필요
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
완료하는 데 5시간 필요
6개 동영상 (총 33분), 10 readings, 6 quizzes
6개의 동영상
2.4 Writing Surveys That Get You Actionable Insights4m
2.7 Visually Communicate Data with Charts5m
2.11 Chart and Graph Interpretation5m
2.14 Graph and Chart Presentation7m
2.17 Week 2 Review8m
10개의 읽기 자료
2.1 Weekly Goals and Advice from Instructors10m
2.3 Vocabulary Preview10m
2.5 Writing Survey Questions: a Useful Blog Post10m
2.9 Welcome to the Age of Experience10m
BONUS: 5 Key Metrics Measuring Brand Loyalty10m
2.13 Perceptual Edge: Problems and Solutions for Graphs10m
BONUS - Eight Tips for Writing Effective Survey Questions10m
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10m
BONUS - Writing Good Survey Questions Tips and Advice10m
2.20 Quizlet Vocabulary Practice: Product Perception10m
5개 연습문제
2.6 Checkpoint: Writing Effective Surveys10m
2.8 Checkpoint: Visual Communication - Charts8m
2.12 Checkpoint: Chart and Graph Interpretation6m
2.15 Checkpoint: Graph and Chart Presentation12m
2.19 Week 2 Test20m
완료하는 데 5시간 필요
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
완료하는 데 5시간 필요
6개 동영상 (총 33분), 8 readings, 5 quizzes
6개의 동영상
3.4 Perception in Visual Communication4m
3.6 Visual Communication Strategies6m
3.8 Concise Language for Social Media Marketing5m
3.11 Clever and Catchy with Caution5m
3.18 Week 3 Review10m
8개의 읽기 자료
3.1 Weekly Goals and Advice from Instructors10m
3.3 Vocabulary Preview10m
3.5 It's All Gooooooooood10m
3.9 Excellent PowerPoint Examples10m
3.13 Nuts & Bolts ~ What is a Tagline?10m
3.15 Creating your Personal Tagline Worksheet10m
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10m
3.20 Quizlet Vocabulary Practice: Promotion10m
4개 연습문제
3.7 Checkpoint: Visual Communication8m
3.10 Checkpoint: Concise Language for Social Media Marketing10m
3.12 Checkpoint: Clever and Catchy with Caution8m
3.19 Week 3 Test16m
완료하는 데 3시간 필요
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
완료하는 데 3시간 필요
6개 동영상 (총 42분), 8 readings, 4 quizzes
6개의 동영상
4.4 Cialdini's Principles of Influence - Part 16m
4.7 Cialdini's Principles of Influence - Part 26m
4.11 Power of One Word6m
4.15 Influential Language8m
4.18 Week 4 Review12m
8개의 읽기 자료
4.1 Weekly Goals and Advice from Instructors10m
4.3 Vocabulary Preview10m
4.5 "Why?" It works!10m
4.9 Metaphor, A Persuasive Heavy Weight10m
BONUS: Cialdini in His Own Words10m
BONUS: Social Proof in Action10m
4.13 How to Get People to Do Stuff: Nouns or Verbs?10m
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10m
4개 연습문제
4.8 Checkpoint: Principles of Influence8m
4.12 Checkpoint: Power of One Word6m
4.16 Checkpoint: Influential Language14m
4.19 Week 4 Test20m
검토
4.8
BUSINESS ENGLISH: MARKETING AND SALES의 최상위 리뷰
LB 제공Nov 26, 2019
Students that want to learn the basics of marketing and sales should refer to this course .\n\nlectures in this videos are too good and perfect for understanding.I strongly recommend this course.
AZ 제공Jul 12, 2018
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
SL 제공Nov 10, 2019
I'm very thankful to Coursera and Tutors, who motivate me to complete this course. It was very informative, and I hope I can apply the tactics that were taught in this course. Thanks, again
SK 제공Apr 3, 2020
It was a very good experience...and loved it.I hope to do more courses.The tutors were absolutely brilliant and did it in a enjoyed and entertainment manner.
OO 제공Dec 17, 2019
It is wonderful course to have taken. Bridging the gaps between communication in English language, and marketing and sales!
BT 제공Jan 6, 2020
ı thought it was just an English education but I've learned so many things about Sales and Marketings. Thank you so much!
MT 제공Mar 27, 2020
THE BEST COURSE EVER DONE!!!!! I LEARNT ALOT AND THIS GOT MY BASE CLEAR FOR THE FUTURE MAJOR COURSES
DD 제공Apr 5, 2018
Excellent course. High quality presentation skills. I really enjoyed learning! Thank You so much.
AN 제공Mar 12, 2017
The was the best part of the specialization !\n\nHighly recommend it
GM 제공Nov 27, 2019
a very useful course, it added to me more, strongly recommend it
BB 제공Jan 15, 2020
A lot of new business words for me, business presentation skills
Business English 전문 분야 정보
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
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