If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
제공자:
Business English 특화 과정애리조나주립대학교이 강좌에 대하여
최근 조회 32,906회
학습자 경력 결과
40%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
33%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 3번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
완료하는 데 약 32시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어
강사
학습자 경력 결과
40%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
33%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 3번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
완료하는 데 약 32시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어
제공자:
애리조나주립대학교
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 7시간 필요
Product
Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.
완료하는 데 7시간 필요
6개 동영상 (총 34분), 7 개의 읽기 자료, 7 개의 테스트
완료하는 데 6시간 필요
Product Perception
Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.
완료하는 데 6시간 필요
6개 동영상 (총 33분), 10 개의 읽기 자료, 6 개의 테스트
완료하는 데 5시간 필요
Promotion
Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy The Challenge sketch.
완료하는 데 5시간 필요
6개 동영상 (총 33분), 8 개의 읽기 자료, 5 개의 테스트
완료하는 데 5시간 필요
Persuasive Techniques
By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.
완료하는 데 5시간 필요
6개 동영상 (총 42분), 8 개의 읽기 자료, 4 개의 테스트
검토
BUSINESS ENGLISH: MARKETING AND SALES의 최상위 리뷰
DD 제공2020년 11월 22일
This course is one of the best courses taken. The combination of the communication and language sections were phenomenal. The videos, info graphs and articles were very informative. Excellent Course!
DS 제공2020년 5월 4일
Really a fantastic course, you will really enjoy all the lectures, blogs, youtube videos , peer review assignment etc. This course will excite you and motivate you. its really a must for everyone!
LB 제공2019년 11월 26일
Students that want to learn the basics of marketing and sales should refer to this course . lectures in this videos are too good and perfect for understanding.I strongly recommend this course.
HZ 제공2018년 7월 12일
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
Business English 특화 과정 정보
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
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