강좌 소개
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development.
This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options.
최상위 리뷰
필터링 기준:
Marketing Channel Benefits의 6개 리뷰 중 1~6
교육 기관: Valeria L C R
•2022년 4월 20일
Incredible course to learn about Marketing Channels and how to use them properly in a business. The course is explained really well and with great examples.
교육 기관: Miquele S
•2022년 6월 2일
What a great course.
교육 기관: KATLA S K
•2021년 9월 14일
Good
교육 기관: Vineet S
•2021년 6월 27일
good
교육 기관: michael n
•2021년 10월 29일
This course was very helpful for understanding the impact of channel benefits in the market and helping me learn how to add value to a product or business with no changes to the actual product itself.
교육 기관: Vijaya S
•2022년 1월 13일
The quizes are poorly designed. 100% of the answers have to be correct to pass in contrast to 80% stated.
Entire video content is repeated in Week 4.
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