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Marketing Channel Functions(으)로 돌아가기

에모리대학교의 Marketing Channel Functions 학습자 리뷰 및 피드백

강좌 소개

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire. You will learn a framework that quantifies channel functions and ultimately, how to use them as the basis for determining channel member work loads and compensation. A final exercise considers how to monetize shipping benefits and align the channel benefits demanded with the necessary supply side activities....
필터링 기준:

Marketing Channel Functions의 1개 리뷰 중 1~1

교육 기관: KATLA S K

2021년 9월 13일

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