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The Marketing Plan(으)로 돌아가기

IE 경영대학원의 The Marketing Plan 학습자 리뷰 및 피드백

4.6
별점
390개의 평가
73개의 리뷰

강좌 소개

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

최상위 리뷰

HC

2020년 3월 2일

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.

EA

2020년 12월 17일

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

필터링 기준:

The Marketing Plan의 74개 리뷰 중 26~50

교육 기관: Alicia E

2016년 9월 26일

Not really good translation in the subtitles

교육 기관: Elena H

2020년 10월 19일

The course in itself, the professor and interviews excellent, but I would have liked for the students to be able to turn in assignments in a PDF or Power Point format. The instructions ask for graphics and charts, but the system did not allow for us to upload attachments not put any of these on the page. So the result is that the person (peer) grading was not grading fairly unable to verify responses. The last 2 assignments required financial information that was very difficult to display in the format given. Grading matrix did not coincide with assignment instructions. I strongly suggest that this be reviewed by someone from IE or staff.

교육 기관: CESAR A C C

2021년 4월 15일

EXCELENTE CURSO PARA MI APRENDIZAJE COMO PROFESIONAL EN INGENIERÍA INDUSTRIAL. MUCHAS GRACIAS. PERO TENGO PROBLEMAS PORQUE NO ME PERMITE INSCRIBIRME EN EL PROYECTO FINAL DE CAPSTONE PARA PODER OBTENER MI CERTIFICADO COMO ESPECIALISTA EN ESTRATEGIA DE MARKETING.

교육 기관: Prathamesh J

2020년 7월 19일

Excellent course. The content was explained in a methodical way. The professor was highly knowledgeable and guest interviews gave additional insights and made sure the course was not monotonous. The exercise made you implement the learning effectively.

교육 기관: Arien A G L

2020년 11월 19일

Muy bueno el curso...

Mi Proyecto es sobre Servicio y me costo un poco el ultimo modulo sobre el presupuesto...

Me hizo pensar mucho...

Gracias como siempre.. al Profesor,,,,, y su metodología de estudio...

교육 기관: Ekow A

2020년 12월 18일

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

교육 기관: Astrilia T

2020년 7월 5일

good course. but it will be easier if we can upload files for the assignment, instead of typing in the colums provided.

교육 기관: Angelika Z

2020년 11월 24일

Really good one, but if you are new to marketing start from the first course in the specialization.

교육 기관: Karishma J

2020년 5월 20일

Wonderful content and lots of learning involved. Thank You for providing wonderful course

교육 기관: Shubham B

2020년 6월 28일

I learned a lot of things about the marketing plan. Everything is well explained.

교육 기관: Hellen H P

2020년 4월 25일

Great course. Very well explained and good material for reading!!!

교육 기관: Azeem I

2020년 6월 1일

Great course to learn. Simple and easy to understand and apply

교육 기관: Neeraj C

2020년 8월 3일

It enabled me to improve my brand plan in real life

교육 기관: David A

2020년 7월 9일

Information in course was very quality and usefull/

교육 기관: Lizette A B E

2020년 10월 5일

REALLY USEFUL! I REALLY ENJOY IT!

교육 기관: Piyush B

2020년 4월 29일

That was very good session!

교육 기관: Rakibul M

2020년 9월 28일

Very informative course

교육 기관: Abhishek G

2016년 10월 27일

Great. Helped me a lot

교육 기관: Shabnam

2020년 6월 16일

Excellent Professor.

교육 기관: Tamara A

2017년 1월 7일

Truly great course.

교육 기관: Marike B

2019년 8월 13일

Great Course!

교육 기관: Shaurya s

2020년 5월 19일

EXCELLENT!

교육 기관: Juan M

2019년 6월 12일

Muy bueno!

교육 기관: MinhBLN

2020년 4월 20일

very good

교육 기관: KARTHIK K S

2020년 5월 22일

good