Chevron Left
Meaningful Marketing Insights(으)로 돌아가기

에모리대학교의 Meaningful Marketing Insights 학습자 리뷰 및 피드백

4.3
148개의 평가
34개의 리뷰

강좌 소개

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices). To successfully complete the assignments in this course, you will require Microsoft Excel. If you do not have Excel, you can download a free 30-day trial here: https://products.office.com/en-us/try...

최상위 리뷰

HK

Jan 03, 2017

Excellent course! Very hands on with right level of theory and application. Prof. Schweidel is obviously an expert in this field.

JD

Aug 29, 2017

This course went in depth into some excel functions used for analyzing sales and marketing data, really thought it was useful.

필터링 기준:

Meaningful Marketing Insights의 32개 리뷰 중 26~32

교육 기관: Moayyad A Y

Nov 04, 2016

content is great and direct to the point. But 2 disappointing factors could have been avoided to make this course perfect

1- sound is almost in one ear which can make you feel dizzy if you are using headset.

2- instructor is reading everything like a robot. Very fast , no passion or whatsoever.

I guess 3 stars is fair enough.

교육 기관: Steve Y

Sep 05, 2017

I wish solutions for probabilities related questions were very detailed, for people who are still learning statistics, or forgot.

교육 기관: Lisa F

Sep 06, 2019

Some errors in the assignment formulas and the videos didn't cover all the material that appeared on the assignments.

교육 기관: Matt K

Nov 06, 2019

There are questions on quizzes that are not covered in the materials. There is little to no professor or support responses to critical questions posted in the discussion forums. The lecturer seems hurried and bored in covering some pretty heavy topics that require more detail. People submitting questions point out that some of the videos are shorter than the lecture notes, so it seems content is missing.

교육 기관: Essam A G

Jul 18, 2017

The instructor does not explain in detail esp. math formulas and I have to go to YouTube to get extra info. I have almost got all the info from external YouTube videos . The istructor is almost giving headlines and is extremely giving a brief summary of the topics

교육 기관: Siddhivinayak S

Aug 20, 2019

Not a very easy course for a beginner. The peer-review assignment feature makes sure that the completion of course and earning certificate will take huge time. Not recommended for someone who wants to learn in simple terms and in a short span of time.

교육 기관: Simon P d G

Jul 29, 2017

the course is just not a course, it's a learn by yourself