강좌 소개
Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation.
최상위 리뷰
HO
2020년 10월 5일
Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.
SC
2021년 2월 9일
I learned about a type of advertising that I have no idea existed and is very useful as well
필터링 기준:
Native Advertising의 9개 리뷰 중 1~9
교육 기관: Héctor J O
•2020년 10월 6일
교육 기관: santiago c
•2021년 2월 10일
교육 기관: Shubham R K
•2020년 10월 15일
교육 기관: Ishan D
•2020년 8월 25일
교육 기관: Amir M M L
•2020년 3월 29일
교육 기관: MUHAMMAD V E
•2020년 7월 17일
교육 기관: Suhail A
•2021년 1월 5일
교육 기관: Marco P
•2020년 5월 23일
교육 기관: Silvia P P d A
•2020년 4월 22일
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