About this Course
최근 조회 6,405

다음 전문 분야의 1개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

영어

자막: 영어

배울 내용

  • Check

    Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music

  • Check

    Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands

  • Check

    Develop a vision for a recording project and engage in a professional conversation with producers

  • Check

    Plan, design, and launch a crowdfunding campaign

귀하가 습득할 기술

Music businessMarketingCrowdfundingSocial MediaNetworking

다음 전문 분야의 1개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 1시간 필요

Welcome!

Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.

...
1 video (Total 2 min), 4 readings, 1 quiz
4개의 읽기 자료
How This Course Works10m
Earn a Certificate for this Course10m
Connect with Your Classmates10m
A Note from Your Teaching Assistant10m
1개 연습문제
What do you hope to accomplish?8m
완료하는 데 2시간 필요

Your Foundation

In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.

...
4 videos (Total 39 min), 3 readings, 1 quiz
4개의 동영상
Developing Your Identity, Vision, and Intention14m
Musicianship = Entrepreneurship12m
How to Become a More Effective Band Leader10m
3개의 읽기 자료
Overcoming An Internal Struggle10m
About Your Instructor: Leah (a.k.a. Elisa Smith)10m
Case Study: Elisa Smith's IVI10m
1개 연습문제
Case Study: Elisa Smith's IVI20m
2
완료하는 데 1시간 필요

Your Brand

Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.

...
4 videos (Total 31 min), 1 reading, 1 quiz
4개의 동영상
Building Your Fanbase9m
The Art of Networking5m
Partnering With Brands14m
1개의 읽기 자료
Using Brand Names in Your Songwriting10m
1개 연습문제
Case Study: Brand Partnerships20m
3
완료하는 데 1시간 필요

Your Record

In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.

...
5 videos (Total 46 min), 2 readings, 1 quiz
5개의 동영상
Choosing The Right Producer11m
Establishing A Vision and Intention for Your Record9m
Setting Up a Simple Recording Budget13m
Case Study: Do You Need A Producer?10m
2개의 읽기 자료
The Beginning of a Beautiful Friendship10m
Recording In the Studio10m
1개 연습문제
Case Study: Do You Need A Producer?16m
4
완료하는 데 1시간 필요

Your Money

The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.

...
5 videos (Total 31 min), 2 readings, 1 quiz
5개의 동영상
5 Tips for Turning Your Band into a Business2m
Crowdfunding: Pre Launch6m
Crowdfunding: Post Launch6m
Case Study: Successful Crowdfunding14m
2개의 읽기 자료
10 Tips for Running a Successful Crowdfunding Campaign10m
Reviewing Rench's Crowdfunding Campaign10m
1개 연습문제
Case Study: Successful Crowdfunding20m
완료하는 데 1시간 필요

Your Career

Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.

...
1 video (Total 1 min), 1 reading, 1 quiz
1개의 동영상
1개의 읽기 자료
Launching Your Career10m
4.6
16개의 리뷰Chevron Right

67%

이 강좌를 통해 확실한 경력상 이점 얻기

20%

급여 인상 또는 승진하기

Building Your Career in Music: Developing A Brand and Funding Your Music의 최상위 리뷰

대학: ZVMar 21st 2018

Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.

대학: ADec 23rd 2018

Leah Waldo is such a powerful woman and a smart teacher, I learnt so much from this course! Thank you!

강사

Avatar

Leah Waldo

Course Author
Berklee Online

버클리음악대학교 정보

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

Music Business 전문 분야 정보

This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Navigating the Music Business, designed for both musical artists and those who wish to work with artists. This course will help you identify the unique elements of artist identity and provide you with the practical business know-how you’ll need to build a fanbase and successfully run a crowdfunding campaign. Next, you will complete Copyright Law in the Music Business, which gets to the heart of compensation and revenue in the music business. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry....
Music Business

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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