4.7
별점
135개의 평가
•
36개의 리뷰

Emilio Fernández Peña

5,361명이 이미 등록했습니다.

제공자:

The Olympic Games and the Media

바르셀로나 자치대학교

이 강좌에 대하여

최근 조회 4,070회

This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. 
The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable  to other fields beyond the world of sport.


Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. 
Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte.

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공유 가능한 수료증

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100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

초급 단계

완료하는 데 약 11시간 필요

영어

자막: 영어, 그리스어, 스페인어

유연한 마감일

일정에 따라 마감일을 재설정합니다.

공유 가능한 수료증

완료 시 수료증 획득

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

초급 단계

완료하는 데 약 11시간 필요

영어

자막: 영어, 그리스어, 스페인어

강사

강사 평가

4.51/5 (32개의 평가)

Emilio Fernández Peña

Professor Titular

Department of Audiovisual Communication

5,361명의 학습자

1개의 강좌

제공자:

바르셀로나 자치대학교

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources.

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콘텐츠 평가99%(1,012개의 평가)

주

주 1

완료하는 데 2시간 필요

Before we start... / Antes de empezar...

We are thrilled with the materials, videos and presentations we have designed especially for you. Before we begin with the lectures, we would like you to carefully read some basic information about the course and the platform. //

완료하는 데 2시간 필요

1개 동영상 (총 3분), 10 개의 읽기 자료

주

주 2

완료하는 데 2시간 필요

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. //

완료하는 데 2시간 필요

13개 동영상 (총 76분)

13개의 동영상

L1.1. Introduction to media and the culture of the Olympics1m

L1.2. Introduction: the Olympics and the media6m

L1.3. What are the Olympic Games?7m

L1.4. Constituents and Governance6m

L1.5. The Olympic Charter and the Media5m

L1.6. Pierre de Coubertin9m

L1.7. On the precedents of the modern Olympic Games4m

L1.8. The first Olympic Congress5m

L1.9. The Zeitgeist of the modern Olympic Games7m

L1.10. The Olympics, sport and the transformation of society7m

L1.11. The Ancient Olympics14m

Short talk with Alan Abrahamson /Charla con Alan Abrahamson1m

L1.12. Next week52

1개 연습문제

Introduction to media and the culture of the Olympics / Introducción a los medios de comunicación y la cultura de los Juegos Olímpicos30m

주

주 3

완료하는 데 2시간 필요

W2. THE OLYMPIC GAMES AND THE MEDIA

Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relations of media and the Olympic Games. //

완료하는 데 2시간 필요

11개 동영상 (총 90분)

11개의 동영상

L2.1. Introduction1m

L2.2. The Olympic Games System6m

L2.3. Audiovisual and postmodernity19m

L2.4. Communication and the Games: chronology5m

L2.5. The Media's in the boost of the modern Olympism (1894-1932)6m

L2.6. Television and media internationalisation of the Olympics (1936-1960)8m

L2.7. The global Olympic Games (1964-1992)7m

L2.8. Internet, the social Web and the commercialisation of the Olympic Games (1996-2012)7m

L2.9. Introduction to the language of television10m

Talk with Alan Abrahamson (2) / Charla con Alan Abrahamson (2)14m

L2.10. Next week1m

1개 연습문제

The Olympic Games and Media / Los Juegos Olímpicos y los medios de comunicación30m

주

주 4

완료하는 데 2시간 필요

W3. THE MEDIA DURING THE GAMES

The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you.

During this week you are going to learn about media activity during the event: the TV production, scheduling, media services in the Olympic Games, how heroes are constructed by media, and also about one of the most symbolic elements of the event: the Olympic ceremonies. // ¡Ya estamos llegando a la mitad del curso! Esperamos que las dos primeras semanas de introducción a los Juegos Olímpicos y su relación con los medios de comunicación os hayan parecido interesantes. Durante esta semana vamos a aprender sobre la actividad de los medios de comunicación durante los Juegos Olímpicos: la producción televisiva, la programación, los servicios de los medios, cómo se construyen los héroes olímpicos en los medios de comunicación, y también sobre uno de los elementos más emblemáticos del evento: las ceremonias olímpicas.

완료하는 데 2시간 필요

12개 동영상 (총 111분)

12개의 동영상

L3.1. Introduction1m

L3.2. The television production of the Olympic Games7m

L3.2.1. The working of a television production system6m

L3.2.2. Planning the production8m

L3.3. Programming the Olympics11m

L3.4. The Olympics becoming into a storytelling or the construction of the Olympic hero5m

L3.5. Olympic Broadcasting Services and the media during the Olympics12m

L3.6. Symbols and Rituals of the Olympic Games10m

L3.7. The Olympic Ceremonies, structure, protocol and symbols5m

L3.8. The Olympic Ceremonies and the television8m

Talk with Yiannis Exarchos32m

L3.9. Next week56

1개 연습문제

The media during the Games / Los medios durante los Juegos30m

주

주 5

완료하는 데 2시간 필요

W4. OLYMPIC NEW MEDIA: actors, management and contents

This week we will focus on social media. You will learn on the new and specific rules in this new communication territory, going in-depth into concepts such as crosspolination or engagement, and analyzing how social media are entering and managed in the Olympic media environment. As we will be focusing on social media, please don't miss the contents we are feeding you on the Olympics in our Facebook and Twitter profile! //

Esta semana nos centraremos en las redes sociales. Aprenderéis sobre las nuevas y específicas reglas que existen en este nuevo ámbito de comunicación, y profundizaremos en conceptos como crosspolination o engagement, y analizaremos cómo las redes sociales se están integrando y cómo son gestionadas en el entorno olímpico. Como estaremos centrándonos en los medios sociales, no olvidéis los contenidos que os estamos proporcionando sobre los Juegos Olímpicos en nuestro Facebook y Twitter.

완료하는 데 2시간 필요

11개 동영상 (총 76분)

11개의 동영상

L4.1. Introduction1m

L4.2. The DNA of the Internet and the Web11m

L4.3. The Nature of the Communication on Social Networking Websites9m

L4.4. Great Processes behind the Communication on Social Networks7m

L4.5. The Social Media and the Olympic Games8m

L4.6. Engagement, cross-pollination and the communication logics on Social Networking Websites9m

L4.7. IOC Social Media Rules6m

L4.8. The Olympic Family and the Social Media during the Olympic Games6m

L4.9. Facebook participation and contents during the Olympics8m

L4.10. Towards a new communication and management model on social networks6m

L4.11. Next week48

1개 연습문제

Olympic new media: actors, management and contents / Nuevos medios olímpicos: actors y gestión de contenidos30m

주

주 6

완료하는 데 1시간 필요

W5. SPONSORSHIP AND TV RIGHTS MANAGEMENT

We are entering into the last week of the course: a final effort for this learning opportunity on the Olympics and their interaction with media. This week we will focus on Olympic marketing, sponsorship and how TV rights are managed. We will be learning on how the Olympic brand is managed. //

완료하는 데 1시간 필요

6개 동영상 (총 38분)

검토

4.7

36개의 리뷰

5 stars
78.83%
4 stars
14.59%
3 stars
3.64%
2 stars
1.45%
1 star
1.45%

THE OLYMPIC GAMES AND THE MEDIA의 최상위 리뷰

LC 제공2020년 6월 25일

It's good course to know more about Olympics and the media around Olympics games. It also explain more about the detail of how media and social media work.

C 제공2020년 9월 19일

Muy bueno, conocí muchos datos que no sabía y me llamó mucho más la atención el Movimiento Olímpico, seguramente será el inicio de mucho por aprender, MUCHAS GRACIAS.

TP 제공2020년 5월 14일

Muy interesante y completo. Me hubiese gustado ver videos en algunas explicaciones. Pero entiendo que el COI no lo permite por el momento.

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The Olympic Games and the Media

The Olympic Games and the Media

이 강좌에 대하여