About this Course

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 11시간 필요

권장: 6 weeks of study, 5,5 hours/week...


자막: 영어

귀하가 습득할 기술

Organization DesignStrategic ManagementBusiness StrategyOrganizational Structure

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

탄력적인 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 11시간 필요

권장: 6 weeks of study, 5,5 hours/week...


자막: 영어

강의 계획 - 이 강좌에서 배울 내용

완료하는 데 2시간 필요

Structure Organizations

This module will introduce the fundamental dimensions of organization design. We will take a designer’s point of view and first introduce the “objective” elements of organization design, the organizational structure. This is reflected in the organization chart, the size and importance of the functional units, the organization by product lines, functions or geographical units. The second part of the module will cover other elements that govern the interaction between units and individuals, such as the degree of formalization and centralization, the reward system and the degree of task division. ...
9 videos (Total 72 min), 2 readings, 3 quizzes
9개의 동영상
Definitions and Examples14m
Organizational Challenges10m
Strategic Organization Design9m
Structural Dimensions9m
Contextual Dimensions5m
Promoting Cooperation and Coordination14m
Wrap Up1m
2개의 읽기 자료
Course Overview10m
Book Chapter & Lecture Slides10m
3개 연습문제
Understanding Organizations4m
Basics of Organization Design4m
Structure Organizations20m
완료하는 데 1시간 필요

Manage Complexity and Interdependence

This module will integrate the elements laid out in the previous one. For an organization designer, it is crucial to realize that each of the elements will interact with others. For example, screening employees for their intrinsic motivation and subsequently leaving them little autonomy would lead to decreased performance. After laying out the general patterns of complementarity and substitutability, the module will proceed to outline the consequences for changing an organization’s design. Changes of a single design element will likely trigger further changes in other, related elements, and some organizational aspects like corporate culture or existing human capital may not be easy to change, if at all. ...
7 videos (Total 38 min), 1 reading, 3 quizzes
7개의 동영상
Definitions and Examples7m
Causes and Effects5m
Managing Interdependence5m
Channeling Individual Behavior7m
Designing Complementarities9m
Wrap Up1m
1개의 읽기 자료
Lecture Slides10m
3개 연습문제
Understanding Complexity8m
Managing Complexity6m
Complexity and Interdependence20m
완료하는 데 1시간 필요

Understand your Surroundings

The design of an organization is also affected by the firm’s environment. Firms finding themselves in a competitive environment may have to compete for key resources, including employees, with other firms, which may affect the way they recruit, but it may also have repercussions for the type of employees, or other resources, the firm can acquire. Similarly, if firms strive to continuously innovate and seek out new market opportunities, they have to be designed in a way to support this goal. Thus, a firm’s strategy, its competitive environment and its organization design have to be aligned to help a firm achieve its objective. ...
7 videos (Total 51 min), 1 reading, 3 quizzes
7개의 동영상
Definitions and Examples9m
Environmental Challenges6m
Meeting Environmental Challenges17m
Why Industry Matters8m
Example: Knowledge Industries5m
Wrap Up1m
1개의 읽기 자료
Lecture Slides10m
3개 연습문제
Understanding the Firm Environment2m
Industry-Specific Design2m
Understand your Surroundings20m
완료하는 데 1시간 필요

Decide on a Corporate Office

This module will highlight the role of the corporate office in a number of ways. First, its importance in corporate decision-making is analyzed: On the one hand, the corporate office is best placed to take the firm’s overall objectives into account, so corporate choices may be more efficient if taken by the corporate office. On the other hand, lower ranks in the hierarchy often carry more detailed information about the immediate challenges and changes in the different activities of the firm. Second, this module looks at the scope of decisions the corporate office takes. While some corporate offices restrict themselves to providing an internal financial market, others will heavily control the specific actions of the lower-ranked units. ...
7 videos (Total 35 min), 1 reading, 2 quizzes
7개의 동영상
Improving Performance8m
Shared Services, Compliance and Combinations4m
A Form of Centralization6m
Scope of Decision-Making8m
Wrap Up1m
1개의 읽기 자료
Lecture Slides10m
2개 연습문제
Corporate Office4m
Decide on a Corporate Office20m
완료하는 데 2시간 필요

Design for Growth

This final module of the course will combine many of the aspects learned in the earlier modules. Imagine you are an entrepreneur with a strategic vision to enter a market with specific competitive conditions and a plan for growth. How will you set up an organization that is both effective in the environment it is currently facing so that it is successful in the short term, but also effective in managing and facilitating the growth needed to survive in the long term. The tension between efficiency (in the short run) and flexibility (in the long run) is crucial and this module will discuss options of how to manage it and what role an organization designer can play in this. The final module will therefore serve as a summary of the course content, but also as a practical guide to combine all the aspects above in the actual planning process from foundation to maturity of a firm. ...
9 videos (Total 46 min), 1 reading, 4 quizzes
9개의 동영상
Introduction to Stages and Key Challenges8m
Efficiency and Strategy7m
Natural Benefits4m
Leveraging Scale and Speed4m
Enabling Growth6m
Balancing Efficiency while Growing9m
Dealing with Maturity and Decline2m
Wrap Up1m
1개의 읽기 자료
Lecture Slides10m
4개 연습문제
The Organizational Life Cycle4m
Efficiency Considerations6m
Flexibility Considerations4m
Design for Growth20m
완료하는 데 1시간 필요

Final Exam

1 quiz
1개 연습문제
Final Exam8m
22개의 리뷰Chevron Right


이 강좌를 수료한 후 새로운 경력 시작하기


이 강좌를 통해 확실한 경력상 이점 얻기

최상위 리뷰

대학: RGJan 12th 2018

Excellent course that is fully applicable in real world. The theory explained is demonstrable in real life companies.

대학: VVMay 6th 2018

The course was very wonderful. I Am sure that it will be very useful for me on my job. Thanks a lot.



Tobias Kretschmer

Institute for Strategy, Technology and Organization

뮌헨대학교(LMU) 정보

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

Competitive Strategy and Organization Design 전문 분야 정보

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

  • Strategic Organization Design is the third course of our "Competitive Strategy and Organization Design" specialilzation on Coursera.

    While your overall understanding will surely benefit from enrolling in the first two specialization courses "Competitive Strategy" and "Advanced Competitive Strategy", no worries - you will also enjoy this course individually, without any prior enrollments.

궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.