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Positioning: What you need for a successful Marketing Strategy(으)로 돌아가기

IE 경영대학원의 Positioning: What you need for a successful Marketing Strategy 학습자 리뷰 및 피드백

581개의 평가
128개의 리뷰

강좌 소개

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

최상위 리뷰


Dec 21, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.


Feb 08, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

필터링 기준:

Positioning: What you need for a successful Marketing Strategy의 125개 리뷰 중 51~75

교육 기관: Manuel A R S

Jun 14, 2019

Buen material. Muy práctico!!! :)

교육 기관: AzeemImam

May 20, 2018

Great course and learning source.

교육 기관: ciro

Jul 23, 2019

Very good content and process

교육 기관: Natasha T

Nov 19, 2016

Great course for marketers!

교육 기관: Dr. S A

May 13, 2020

Increase conceptual Skills

교육 기관: Sushil K

Oct 07, 2018

excellent course

교육 기관: charles t

Feb 24, 2018

fantastic course

교육 기관: José L O E

May 05, 2020

very insightful

교육 기관: SRIJAN D

Apr 09, 2020

Extremely good!

교육 기관: Bernardo R

Oct 29, 2017

Great content!

교육 기관: Nhat Q L

Feb 03, 2019

Great course!

교육 기관: Shashavalli P

Oct 05, 2018

Good course

교육 기관: MS. C J A C

Jun 17, 2020


교육 기관: Ajay s

Mar 27, 2018

very good

교육 기관: Prashant S

May 28, 2019


교육 기관: Maradona S

Oct 08, 2018


교육 기관: Chozha D

Sep 29, 2018


교육 기관: Prashant N

Aug 30, 2018


교육 기관: Ravishankar J

Apr 09, 2018


교육 기관: abhilekh

Apr 02, 2018


교육 기관: Chandrasekar D

Mar 31, 2018


교육 기관: Suriyaprakash M

Mar 28, 2018


교육 기관: Kesavarajan P

Mar 22, 2018


교육 기관: Sebastian S

Aug 31, 2017


교육 기관: Guzal M

Jun 03, 2018
















non-informative. Besides, the final quiz contained questions on the topics which were covered in the Weeks 2 and 3 only. So I had to guess as the videos and articles did not provide answers to them. The video with Citroen experience disappointed me as it was in Spanish with no English translation (sub-titres were not helpful at all as they just stated "Foreign"). If you target international audience, you must assume that not everybody speaks Spanish. But in general it was very informative course with lots of interesting articles to read. Thank you.