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Positioning: What you need for a successful Marketing Strategy(으)로 돌아가기

IE 경영대학원의 Positioning: What you need for a successful Marketing Strategy 학습자 리뷰 및 피드백

4.5
411개의 평가
91개의 리뷰

강좌 소개

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

최상위 리뷰

NM

Dec 21, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO

Feb 08, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

필터링 기준:

Positioning: What you need for a successful Marketing Strategy의 88개 리뷰 중 26~50

교육 기관: Shiref a m

Aug 25, 2017

교육 기관: Chandrasekar D

Mar 31, 2018

교육 기관: Bernat R

Dec 12, 2017

교육 기관: Saurabh M

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교육 기관: Sankar A

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교육 기관: ASHWIN U S

Jul 18, 2016

교육 기관: Natasha T

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교육 기관: Edgar

Nov 09, 2016

교육 기관: Linda W O

Feb 08, 2018

교육 기관: Panagiotis N

Nov 13, 2016

교육 기관: Sebastian S

Aug 31, 2017

교육 기관: Alejandra S

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교육 기관: Ana R P

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교육 기관: Lydia D

Dec 28, 2016

교육 기관: Ravishankar J

Apr 09, 2018

교육 기관: Kesavarajan P

Mar 22, 2018

교육 기관: Suriyaprakash M

Mar 28, 2018

교육 기관: William A

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교육 기관: Naveen K M

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교육 기관: Shubham S

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교육 기관: Bernardo R

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교육 기관: Prashant S

May 28, 2019

교육 기관: JOHN P B

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교육 기관: Derek D K

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교육 기관: ciro

Jul 23, 2019