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Back to Positioning: What you need for a successful Marketing Strategy

Learner Reviews & Feedback for Positioning: What you need for a successful Marketing Strategy by IE Business School

4.5
stars
898 ratings

About the Course

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Top reviews

NM

Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO

Feb 7, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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26 - 50 of 186 Reviews for Positioning: What you need for a successful Marketing Strategy

By Shakshi S

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Jun 2, 2020

Amazing course, Great reading materials, Slides were awesome. Give a very clear picture of Marketing strategy and help in understanding what are the common mistakes we could have done in building marketing strategies

By Shubham S

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Jan 3, 2018

It is the best course I have came so far, So much of learning. I really admire the great work of the IE business school and the faculty and thank all the members associated for coming up with this amazing course.

By Panagiotis N

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Nov 13, 2016

The best course I had so far. Very thorough with examples to make it easier to understand basic principles. After completing the course, you will know the basis of successful marketing and commercial plan.

By Ibrahim S

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Aug 10, 2019

So informative and useful with practical tools, well-defined steps for applying the information & great case studies in the readings section.

Highly recommended for any marketing learner or professional.

By Naveen M

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Dec 21, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

By Bernat R

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Dec 12, 2017

Very clear and straightforward, although some of the tests mere messy, some of the answers were dubious or interpretable. But the course itself was very instructive and useful. Thanks

By Linda W O

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Feb 8, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

By Shiref a m

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Aug 25, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

By Valeria M G

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Feb 19, 2020

Excelent course, very well explained, really liked the examples and journals! Would definitely recommend it and Professor Gafo is a great teacher! Congrats!

By Julien H

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Jan 12, 2020

Great teacher, loved the many examples that were given.

The only problem I had was with the audio quality when the video was recorded in public.

Thank you !

By Kasuntha M

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Feb 7, 2021

Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me

By Mohammad M

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Dec 29, 2021

If you want to have a clear map of the marketing process especially marketing strategy, this MOOC is a must-have course.

By Karthik P R

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Jun 3, 2020

It was a great refresher to my Marketing Management classes in MBA. Thanks to IE for putting up this great stuff here!

By Manikandan K

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Sep 25, 2018

it was a great experience and modular course for to under stand market and sell the products in difference environment

By Edgar

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Nov 9, 2016

Es un curso que me ayudó a entender mejor como posicionar un producto y marca en el mercado. Es un curso muy retador.

By Alejandra S

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Nov 14, 2016

I like how the teacher explain the topics and the resources that he used to explain them such as the interviews

By Reynaldo V

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Oct 19, 2017

This was both highly educational and a great source for practical ideas that I'm already using at work.

By Priyesh R

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May 31, 2020

Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.

By Jubilee G

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Jun 20, 2017

Gives a sound and clear knowledge of Positioning and related concepts. Thank you for this platform...

By Social c M a

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May 16, 2022

Very insightful, it gives you a broad idea on how to come up with an effective marketing strategy

By Jorge C A

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Aug 21, 2021

I enjoyed it a lot, and learnt a lot as well! Thank you IE and Coursera for the opportunity

By Ihsan M

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Oct 6, 2018

Super informative course. I really loved this course. Thank you professor and thank you IE.

By Ajay C

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May 15, 2020

Great content. The quizzes are extremely engaging and challenging at the same time.

By Izabella C

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Apr 30, 2020

The course covered all the promised content and was well explained bu the teacher.

By Saurabh M

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Feb 20, 2017

Great course and explanations were in detail. Would highly recommend this course.