IE 경영대학원의 Positioning: What you need for a successful Marketing Strategy 학습자 리뷰 및 피드백

Really good level of detail versus other courses and difficult questions which really test your understanding of the subject matter.

On the downside, some links were not added to supplementary reading, which is a shame as these resources really help with your understanding

I would have liked to jave more practical cases

Better than the first course in this specialization, but the lack of take-away slides is still a major shortcoming. Often unclear and confusing due to poor grammar. Quizzes unduly hard to get right (some right answers appear wrong by virtue of the way they are worded / relate grammatically to the questions). Sometimes inconsistent materials -e.g. slide in week 4 headed "The positioning statement needs to include" followed by how one should conduct a survey. In short, a really frustrating course: requires interpretational acrobatics to figure out what is being conveyed, to extract key takeaways and to pass quizzes. This make the course unnecessarily 'difficult', when the subject matter itself is not. On the plus side: supporting papers are informative, provide interesting case studies as well as different (and sometimes opposing) perspectives. The latter highlights current debates/controversies in the field and are generally thought provoking.

S

Good; need more Live examples

Good, lengthy!

Good overview but lacks specific information that would be useful.

Accent not good enough

Since the professor is from Spain, the videos are not very clear. Too much noise from background. Less of teaching and more of reading material. one lecture is not even translated. It was not worth it.

Having the instructor not have english as his first language made for inconsistencies in his communication and it became more confusing what he was trying to say

None of the links for the readings are "Secured" therefore, most web browsers will not permit you to open and read them.

Badly structured and organised, unclear explanations, as well as unclear, misspelled and grammatically incorrect questions in the quizzes, which lead to confusion.

poorly structed and taught. I need more clear materials