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Positioning: What you need for a successful Marketing Strategy(으)로 돌아가기

IE 경영대학원의 Positioning: What you need for a successful Marketing Strategy 학습자 리뷰 및 피드백

845개의 평가
176개의 리뷰

강좌 소개

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

최상위 리뷰


2016년 12월 20일

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.


2018년 2월 7일

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

필터링 기준:

Positioning: What you need for a successful Marketing Strategy의 175개 리뷰 중 126~150

교육 기관: Deleted A

2020년 10월 23일

Very informational. Could be a bit more interactive and with peer-reviewed assessment to be more challenging but overall good course.

교육 기관: Kerem B C

2020년 8월 16일

Great education with good articles-videos and real life examples.Thank you for making this education much more enjoyable.

교육 기관: Apurav K

2020년 4월 11일

A really informative course giving a big picture of what devising a market strategy looks like.

교육 기관: AIDA G V

2017년 6월 4일

a veces un poco difícil acceder al material de lectura.. pero el curso está muy bien

교육 기관: Mazen H

2017년 10월 20일

It was very usefull . It added a lot to my knowledge .Thank you very much

교육 기관: Ajay B

2019년 2월 9일

Course was good. However, they didn't give the PPTs in this one

교육 기관: Andres R

2018년 7월 20일

Los ejercicios son bastante difíciles pero en general es bueno

교육 기관: Esteban V B

2020년 7월 4일

Buen curso. Problemas de audio cuando estaba en ambientes

교육 기관: Miguel P

2022년 6월 21일

Audio quality is sometime really bad

교육 기관: Chetan s

2018년 9월 29일

Video needs to be still ellborative

교육 기관: Aman C

2020년 6월 6일

It's good or new experience for me

교육 기관: Rahaf S

2020년 7월 17일

Interesting accurate course.

교육 기관: Krishnakumar R

2018년 10월 17일

Good - need to be

교육 기관: Rajaraman G

2019년 3월 17일

Very Good Course

교육 기관: VL

2018년 12월 2일


교육 기관: Cecibel G P

2020년 8월 5일

Very useful

교육 기관: Suresh P

2018년 3월 28일

Need more

교육 기관: Md S H

2019년 7월 19일


교육 기관: Rajneesh A

2017년 8월 4일


교육 기관: chiara c

2019년 5월 18일


교육 기관: Santhoshkumar G

2018년 3월 28일


교육 기관: Nicholas M F

2017년 8월 10일

Better than the first course in this specialization, but the lack of take-away slides is still a major shortcoming. Often unclear and confusing due to poor grammar. Quizzes unduly hard to get right (some right answers appear wrong by virtue of the way they are worded / relate grammatically to the questions). Sometimes inconsistent materials -e.g. slide in week 4 headed "The positioning statement needs to include" followed by how one should conduct a survey. In short, a really frustrating course: requires interpretational acrobatics to figure out what is being conveyed, to extract key takeaways and to pass quizzes. This make the course unnecessarily 'difficult', when the subject matter itself is not. On the plus side: supporting papers are informative, provide interesting case studies as well as different (and sometimes opposing) perspectives. The latter highlights current debates/controversies in the field and are generally thought provoking.

교육 기관: Tony J

2017년 2월 9일

Really good level of detail versus other courses and difficult questions which really test your understanding of the subject matter.

On the downside, some links were not added to supplementary reading, which is a shame as these resources really help with your understanding

교육 기관: Valentina Y A

2020년 3월 28일

the videos filmed in the bar did not have a good sound, sometimes the subtitles had some words that where not the same of the audio and in one scheme in the background, some words where not the same that the professor said.

교육 기관: Anders B

2020년 5월 5일

Good course, plenty of interesting reading material, exercises and relevant interviews. Would have been 4 stars if they had translated or provided the Citroen interview (currently in Spanish only) in English…