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가격 전략(으)로 돌아가기

IE 경영대학원의 가격 전략 학습자 리뷰 및 피드백

936개의 평가
210개의 리뷰

강좌 소개

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

최상위 리뷰


2020년 3월 19일

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.


2017년 3월 19일

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

필터링 기준:

가격 전략의 207개 리뷰 중 201~207

교육 기관: bhavik p m

2016년 4월 3일

A decent course, perhaps not as interesting as the previous one. But definitely very innovative and informative

교육 기관: Tong Z

2016년 5월 8일

useful informations but not very helpful for practical situations.

교육 기관: Hesham M

2020년 3월 29일

The first week topic didn't have enough examples about math and formulas. Rest of course is good but the first week math needs more breakdown

교육 기관: Steven S

2017년 8월 29일

the contents are not polished

교육 기관: Karin M C

2016년 4월 18일

The professor did not Interact with people, I was wiling to see some discussions and contributions among people

교육 기관: Manasa S

2021년 3월 13일

I think the review materials for the quizzes could be better.

교육 기관: Maria G

2017년 6월 6일

Very basic