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Pricing Strategy(으)로 돌아가기

IE 경영대학원의 Pricing Strategy 학습자 리뷰 및 피드백

559개의 평가
115개의 리뷰

강좌 소개

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

최상위 리뷰


Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!


Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

필터링 기준:

Pricing Strategy의 113개 리뷰 중 26~50

교육 기관: Ricardo R

Mar 29, 2016

교육 기관: Felipe A G c

Jan 27, 2017

교육 기관: Carolyn D

Jun 16, 2017

교육 기관: Betty T

Mar 20, 2017

교육 기관: Alvin B

Feb 13, 2017

교육 기관: John F

Oct 10, 2016

교육 기관: dr. A K

Jan 05, 2017

교육 기관: Cristina T

Jun 21, 2017

교육 기관: Suryasree R

Jun 12, 2016

교육 기관: César G

Feb 26, 2017

교육 기관: Colin M

Mar 10, 2018

교육 기관: Mukesh K B

Dec 01, 2016

교육 기관: Nicolas M

Jan 07, 2017

교육 기관: Alejandro L

May 27, 2017

교육 기관: Kiran M

Oct 26, 2017

교육 기관: ADEBISI O A

Mar 08, 2018

교육 기관: Кабанова Е В

Dec 26, 2017

교육 기관: Dylan M

Oct 07, 2016

교육 기관: Boris V

Jul 12, 2017

교육 기관: Krzysztof L

Aug 25, 2017

교육 기관: Joey V

Jul 10, 2016

교육 기관: José L L

May 16, 2016

교육 기관: Ankur S

Sep 12, 2016

교육 기관: Jady P

Dec 10, 2016

교육 기관: Jose A Q

Aug 23, 2017