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Pricing Strategy(으)로 돌아가기

IE 경영대학원의 Pricing Strategy 학습자 리뷰 및 피드백

679개의 평가
149개의 리뷰

강좌 소개

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

최상위 리뷰


Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!


Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

필터링 기준:

Pricing Strategy의 150개 리뷰 중 76~100

교육 기관: Krzysztof L

Aug 25, 2017

Great course with a lot of examples.

교육 기관: rajat k

Jan 18, 2020

Insightful and crisp to understand

교육 기관: Kelli S C

May 01, 2019

So much to learn but presented we

교육 기관: Trần K

May 27, 2019

thanks to Coursera and Lecturers

교육 기관: Giorgio F

May 17, 2020

very good, clear, deep and fast

교육 기관: Dee M

Sep 14, 2016

Great course - very insightful

교육 기관: Rauf

May 05, 2020

Really ,this course is great.

교육 기관: MARTIN M

Dec 25, 2016

great, professional couse.

교육 기관: Rehan

May 17, 2020

excellent course good job

교육 기관: Кабанова Е В

Dec 26, 2017

Thank you for the course!

교육 기관: Xini W

Mar 19, 2017

Good introduction course

교육 기관: Veronica F

Jan 29, 2017

Great course! A bit hard

교육 기관: Ziba H

Apr 25, 2020

thanks for everything

교육 기관: Ricardo R

Mar 29, 2016

Brilliant and Helpful

교육 기관: Virendra G

Oct 10, 2016

Excellent course

교육 기관: SYEDA S K

Apr 06, 2020

amazingg course

교육 기관: AmirReza M

Feb 15, 2017

It was amazing

교육 기관: John F

Oct 10, 2016

Great course!

교육 기관: Carolyn D

Jun 16, 2017

very helpful

교육 기관: Jose F O A

Nov 28, 2016

great course

교육 기관: Deep R H

May 07, 2020


교육 기관: Duke N

Nov 03, 2016


교육 기관: Jose R P R

Mar 29, 2016

Very useful

교육 기관: Nevra S

Jun 01, 2017


교육 기관: Alvin B

Feb 13, 2017