In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
제공자:
Introduction to Public Relations and the Media 특화 과정콜로라도 대학교 볼더 캠퍼스이 강좌에 대하여
최근 조회 13,691회
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 3개 강좌 중 1번째 강좌:
초급 단계
No previous background knowledge is required.
완료하는 데 약 7시간 필요
영어
자막: 영어
배울 내용
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
귀하가 습득할 기술
- Press Release
- Public Relations
- Branding
- Influencers
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 3개 강좌 중 1번째 강좌:
초급 단계
No previous background knowledge is required.
완료하는 데 약 7시간 필요
영어
자막: 영어
제공자:
콜로라도 대학교 볼더 캠퍼스
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Defining Public Relations
In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.
완료하는 데 2시간 필요
6개 동영상 (총 45분), 3 개의 읽기 자료, 1 개의 테스트
완료하는 데 2시간 필요
The 4-Step Process in Public Relations
In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.
완료하는 데 2시간 필요
4개 동영상 (총 43분), 1 개의 읽기 자료, 1 개의 테스트
완료하는 데 2시간 필요
Corporate Social Responsibility
In this module, you will learn about Corporate Social Responsibility (CSR), a form of self-regulation that contributes to societal goals by engaging in volunteering or ethically-oriented business practices.
완료하는 데 2시간 필요
4개 동영상 (총 33분), 3 개의 읽기 자료, 1 개의 테스트
완료하는 데 1시간 필요
Working in Public Relations
In this module, you will learn about the different types of jobs available in the field and the different skill sets needed for working in public relations.
완료하는 데 1시간 필요
5개 동영상 (총 30분)
Introduction to Public Relations and the Media 특화 과정 정보
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
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