In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
이 강좌는 Introduction to Public Relations and the Media 특화 과정의 일부입니다.
제공자:
이 강좌에 대하여
No previous background knowledge is required.
배울 내용
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
귀하가 습득할 기술
- Press Release
- Public Relations
- Branding
- Influencers
No previous background knowledge is required.
제공자:

콜로라도 대학교 볼더 캠퍼스
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
강의 계획표 - 이 강좌에서 배울 내용
Defining Public Relations
In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.
The 4-Step Process in Public Relations
In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.
Corporate Social Responsibility
In this module, you will learn about Corporate Social Responsibility (CSR), a form of self-regulation that contributes to societal goals by engaging in volunteering or ethically-oriented business practices.
Working in Public Relations
In this module, you will learn about the different types of jobs available in the field and the different skill sets needed for working in public relations.
검토
- 5 stars76.92%
- 4 stars13.46%
- 3 stars6.73%
- 2 stars0.96%
- 1 star1.92%
PRINCIPLES OF PUBLIC RELATIONS의 최상위 리뷰
It was my pleasure to be a part of the course! thank u !
A Great Course with valuable insights for PR Practitioners.
Public Relations history to present was briefly covered. But the examples taken were based from U.S. so could relate a little less.
Hello, I felt that this course was so informative and will be very instrumental to my current role as a Executive producer of my own media company
Introduction to Public Relations and the Media 특화 과정 정보
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.

자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
재정 지원을 받을 수 있나요?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.