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질적 연구(으)로 돌아가기

캘리포니아 대학교 데이비스 캠퍼스의 질적 연구 학습자 리뷰 및 피드백

375개의 평가
71개의 리뷰

강좌 소개

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program....

최상위 리뷰


2020년 9월 6일

Really good! But be sure to take up the first courses if you're new to Market Research, and honestly, if you already have experience in this. You will learn a lot! :D Very recommendable


2020년 7월 5일

The Lecturer has a wealth of knowledge and is passionate about the course information which makes is worth just listening to, it helps with the learning for sure!

필터링 기준:

질적 연구의 71개 리뷰 중 51~71

교육 기관: Mina A F

2021년 6월 8일

Very good Course good

교육 기관: Analyn B

2020년 12월 19일

Thank you so much!

교육 기관: KEVIN G A

2021년 12월 25일

Excellent Course!

교육 기관: Adithya D S

2021년 5월 29일

E​xcellent Course

교육 기관: Navdeep B

2021년 5월 6일

Great Learning.

교육 기관: Kevin A J

2021년 3월 23일

great course

교육 기관: Mario E M

2021년 6월 17일

very good

교육 기관: Muhmmad S

2020년 9월 28일

very good

교육 기관: Rahma a h

2021년 7월 1일


교육 기관: Richa S

2020년 6월 18일


교육 기관: Nishi s

2021년 9월 11일


교육 기관: Rogena K

2021년 6월 16일


교육 기관: Palisetti G

2020년 7월 18일

Qualitative Research is very Informative step in Market Reseach. In this course very useful tools utilised for caliculating survey results. Ultimately this is wonderful course in Market Research.

교육 기관: Therese S

2021년 3월 1일

I learned a lot from this course. I liked that we were given the opportunity to watch videos from an actual focus group.

교육 기관: Matteo V

2021년 4월 4일

technically impressive, good course for beginners and mid professionals

교육 기관: Benjamin

2022년 5월 25일

good hands on and many examples to provide input and practice

교육 기관: Criston P F

2022년 5월 31일

very informative

교육 기관: Sajuti D

2020년 8월 13일

Best course

교육 기관: Aida K

2020년 6월 3일

The course title should say "Qualitative MARKET research', not qualitative research. Market research is not the whole humanities!

교육 기관: Rajarshi M

2021년 5월 19일

Got a little bored in between due to redundant topics and lecture.

교육 기관: Joel T S

2021년 3월 16일

Great Course