Customer Insights: Quantitative Techniques(으)로 돌아가기
일리노이대학교 어버너-섐페인캠퍼스의 Customer Insights: Quantitative Techniques 학습자 리뷰 및 피드백
27개의 평가
강좌 소개
This course will highlight the potential of quantitative marketing research for assessing new product opportunities. In addition to focusing on the skills and practices for a successful New Product Development (NPD), the course will illustrate the multi-faceted challenges of NPD using authentic business situations. The first module will provide business practice foundations to help learners devise creative solutions to problems using a design-thinking framework. Learners will experience the idea creation process and then apply the role of surveys for evaluating consumer responses to an idea before introducing a product to market. The second module will explore the technique of conjoint analysis for quantifying the customer benefits, customer values, and the trade-off he or she is willing to make between the price of the product and desired features of the product or service. Concept testing identifies perceptions, wants, and needs of a product or service as the foundation of targeting and positioning a product in the marketplace. The third module will describe a multitude of tools for assessing technology readiness and defining the product features to target the key customer need requirements. Learners will hear an in-depth interview with one of the leading U.S. business executives on the management challenges of innovation. Learners will develop a survey (with appropriate data privacy agreements) and analyze the data for decisions about the pricing and positioning a new product into a focused market. The fourth module will illustrate the use of the tools to create a sales and pricing forecast for a new product. Three new product ideas representing three different types of market unknowns will be analyzed using market research tools. Upon completion of this course, the learner will have defined and redefined their product idea and created a credible sales forecast for use in an overall business case.
필터링 기준:
Customer Insights: Quantitative Techniques의 8개 리뷰 중 1~8
교육 기관: Shreeniket J
•2020년 2월 21일
교육 기관: Chrisabel B
•2018년 10월 13일
교육 기관: Juan F V
•2018년 9월 27일
교육 기관: Alessia R
•2020년 5월 8일
교육 기관: Jornada E c
•2022년 3월 13일
교육 기관: Norvie J I
•2020년 7월 26일
교육 기관: Huimin X
•2022년 6월 28일
교육 기관: Michael P
•2022년 6월 13일
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