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최근 조회 64,690

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다음 특화 과정의 4개 강좌 중 3번째 강좌:
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일정에 따라 마감일을 재설정합니다.
중급 단계

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

완료하는 데 약 18시간 필요
영어
자막: 영어

배울 내용

  • Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them

  • Design an effective questionnaire by applying best practices for writing questions and response options

  • Launch your survey to the target audience using a quantitative survey platform and get back results

  • Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics

귀하가 습득할 기술

Sales And Operations PlanningMarket ResearchSample Mean And Covariancebasic statisticssampling statistics

학습자 경력 결과

50%

가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 3번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

완료하는 데 약 18시간 필요
영어
자막: 영어

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강의 계획 - 이 강좌에서 배울 내용

1

1

완료하는 데 3시간 필요

Getting Started and Preparing to Design a Quantitative Survey for Market Research

완료하는 데 3시간 필요
13개 동영상 (총 60분), 4 개의 읽기 자료, 1 개의 테스트
13개의 동영상
Introduction to Preparing to Design a Quantitative Survey for Market Research1m
Identifying Business Objectives4m
Assessing Suitability of Quantitative Research5m
Building On Qualitative Findings to Inform a Quantitative Survey4m
Introduction to Various Types of Quantitative Surveys1m
Online Surveys4m
Telephone Surveys4m
In-Person Surveys4m
Direct Mail Surveys3m
Steps to Design and Implement a Survey - Part 17m
Steps to Design and Implement a Survey - Part 24m
Recognizing and Avoiding Common Pitfalls6m
4개의 읽기 자료
A Note From UC Davis10m
Back to Basics: Six Essential Skills for Telephone Interviewing15m
Qualtrics: 10 Tips for Building Effective Surveys15m
6 Common Survey Writing Mistakes in Market Research10m
1개 연습문제
Module 1 Quiz30m
2

2

완료하는 데 6시간 필요

Designing and Implementing a Quantitative Survey

완료하는 데 6시간 필요
12개 동영상 (총 67분), 4 개의 읽기 자료, 3 개의 테스트
12개의 동영상
Delineating the Market Segment6m
Selecting the Survey Methods7m
Maximizing Response Rates5m
Maximizing Response Rates: Administering a Survey4m
Maximizing Response Rates: Level of Trust4m
Selecting Appropriate Sample Sources7m
Determining Appropriate Sample Size5m
Designing a Questionnaire5m
Designing Appropriate Response Options5m
Performing Quality Control8m
Pre-Testing Your Survey4m
4개의 읽기 자료
Quirk's: What Everyone Needs to Know About Sampling10m
Sample Size Calculator5m
7 Tips for Good Survey Questions5m
Qualtrics Resources30m
1개 연습문제
Module 2 Quiz30m
3

3

완료하는 데 4시간 필요

Analyzing a Survey

완료하는 데 4시간 필요
12개 동영상 (총 59분), 3 개의 읽기 자료, 6 개의 테스트
12개의 동영상
Reviewing Your Data and Looking for Errors4m
The Importance of Scales5m
Descriptive Analysis: Nominal Data6m
Descriptive Analysis: Ordinal and Interval Data5m
Inferential Analysis: Confidence Interval6m
Testing Hypotheses, Part 1: Overview3m
Testing Hypotheses, Part 2: An Example Application6m
Association Analysis: Comparing Groups of People4m
Association Analysis: Chi-Square Test6m
Association Analysis: Correlation Analysis2m
Causal Analysis6m
3개의 읽기 자료
Making Sense of Survey Data30m
Sampling and Samples45m
Datasets for Module 3 Lectures10m
6개 연습문제
Sampling Activity10m
Scales Practice Activity10m
Descriptive Analysis Activity20m
Statistical Analysis Practice Activity20m
Causal Analysis Practice Activity10m
Module 3 Quiz30m
4

4

완료하는 데 5시간 필요

Assess Approaches and Interpret Quantitative Study Results

완료하는 데 5시간 필요
10개 동영상 (총 38분), 3 개의 읽기 자료, 4 개의 테스트
10개의 동영상
Regression and Errors6m
Multiple Variables3m
Using Multiple Variables3m
Multiple Regressions: Understanding What Drives Pricing3m
Binary Regression4m
Segmentation and Cluster Analysis4m
Factor Analysis4m
Conjoint Analysis4m
Course Summary1m
3개의 읽기 자료
Using Multiple Variables Dataset10m
Regression Analysis30m
Quantitative Data Analysis Techniques for Data-Driven Marketing45m
3개 연습문제
Anscombe's Quartet15m
Multiple Regressions Practice Activity10m
Module 4 Quiz30m

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QUANTITATIVE RESEARCH의 최상위 리뷰

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시장 연구 특화 과정 정보

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders....
시장 연구

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