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Quantitative Research(으)로 돌아가기

캘리포니아 대학교 데이비스 캠퍼스의 Quantitative Research 학습자 리뷰 및 피드백

4.4
별점
164개의 평가
31개의 리뷰

강좌 소개

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program....

최상위 리뷰

DD

Jul 07, 2020

Its a platform to enhance your skills and learn the things efficiently with a practical approach\n\nThanks to Coursera Team

RR

Oct 17, 2018

A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.

필터링 기준:

Quantitative Research의 29개 리뷰 중 26~29

교육 기관: Utkarsh K S

Jun 25, 2020

The second part of the course needs a lot more explanation.

교육 기관: Tarun B A

May 18, 2020

Instructors are not that good at explaining concepts

The course rarely touches on the quantitative analysis part of the course

교육 기관: Amanullah K

Apr 21, 2020

The second half of the course was a convoluted statistics lesson that had little to do with what we were learning earlier in the specialization. The instructor was unable to deliver the intended training. The assignment was almost impossible to complete without help from other online sources and lectures. Some of the course links within the course are outdated and don't work.

We went from a Quant Research intro into an advanced stats space which likely requires an existing background in stats. This could have been an entire course on its own (if not more) For example, we were asked to run regression in the course assignment, but there wasn't enough info in the videos and course materials to actually follow all the steps on excel. Additionally, the course clearly missed important aspects of Quant Research. There was no mention of weighting, sample balancing, and no training on how to run cross tabs in softwares such as SPSS. I believe that is something that more researchers do vs. running complex statistics and regression.

I would not recommend this course and if it wasn't for the specialization (or the fact that I was halfway through the specialization), I would not have opted out of this course.

교육 기관: Aman J

Jul 03, 2020

the second instructor's English pronunciation is not very good. He mixes some words sound like something else or it's unclear what he said so repeatedly need to follow the subtitles for his speech to get the things.