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다음 전문 분야의 1개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 17시간 필요

권장: 4 weeks, 3 to 5 hours per week...

영어

자막: 영어
User
Course을(를) 수강하는 학습자
  • Marketing Specialists
  • Marketers
  • Sales Associates
  • Project Managers
  • Consultants
User
Course을(를) 수강하는 학습자
  • Marketing Specialists
  • Marketers
  • Sales Associates
  • Project Managers
  • Consultants

다음 전문 분야의 1개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 17시간 필요

권장: 4 weeks, 3 to 5 hours per week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 4시간 필요

MODULE 1 - Marketing Principles for Strategic Planning

11개 동영상 (총 63분), 12 readings, 6 quizzes
11개의 동영상
Video 1 - How to Market a Mousetrap7m
Video 2 - Marketing Overview - A Brief History of Marketing6m
Video 1 - Pricing Impact on Sales - Pt 14m
Video 2 - Pricing Impact on Sales - Pt 2 (Pricing Generic Strategies)5m
Video 3 - Pricing Impact on Sales - Pt 3 (Revenue Management)7m
Video 4 - Pricing Impact on Sales - Pt 4 (Improving the Pocket Price)5m
Video 1 - Place & Point of Sales5m
Video 1 - Promotion & Advertising Allowances to Sales Force7m
Video 1 - The Missing "P": The Role of Sales in Product Development7m
Video 1 - Module 1 Wrap-up session2m
12개의 읽기 자료
Introducing the History of Marketing Theory and Practice10m
Should Salespeople be given pricing authority?10m
How to effectively avoid and handle objections based on value?10m
Price Elasticity 101: The Necessities and Your Pricing Strategy10m
The power of pricing10m
The Profit Leakage: The Price Waterfall10m
Book: Principles of Marketing10m
Book: Principles of Marketing. Chapter 13.110m
Whitepaper "Friction Between Sales & Marketing in Channel Decisions" - C.Rodrigues10m
The Costly Bargain of Trade Promotion10m
What strategic role does sales play in product design and development - StartUp Sales. Quora, 2011.10m
Involve sales in product development - Jeff Lash. How To Be a Good Product Manager, 2007.10m
6개 연습문제
Test your learning by doing this quiz12m
Test your learning by doing this quiz16m
Test your learning by doing this quiz8m
Test your learning by doing this quiz8m
Test your learning by doing this quiz10m
Test your learning on this module topics, by doing this graded quiz30m
2
완료하는 데 2시간 필요

Module 2 - Sales & Marketing Harmonization

5개 동영상 (총 36분), 4 readings, 3 quizzes
5개의 동영상
Video 2 - What Sales thinks about marketers4m
Video 1 - The Typical Conflicts - Harmonizing Sales & Marketing9m
Video 2 - The Typical Conflicts - Harmonizing Sales & Marketing - Interview13m
Video 1 - Sales & Marketing Harmonization Wrap-Up2m
4개의 읽기 자료
Sales and Marketing Integration: A Proposed Framework10m
New Commercial Models: What's Working and what's not.10m
Sales and Marketing Integration: A Proposed Framework10m
Sales and Marketing Integration: A Proposed Framework10m
3개 연습문제
Test your learning through this quiz12m
Test your learning by doing this quiz16m
Test your learning on this module topics, by doing this graded quiz30m
3
완료하는 데 4시간 필요

Module 3 - A Checklist On Sales & Marketing Integration

9개 동영상 (총 58분), 7 readings, 4 quizzes
9개의 동영상
Video 1 - Types of Misalignment4m
Video 2 - Strategic Misalignment: Portfolio & Positioning7m
Video 3 - Misalignment: Value & S&T6m
Video 1 - Where does the misalignment reside?7m
Video 1 - Filling The Gaps in The Sales & Marketing Connection: Taking the Alignment to the Next Level5m
Video 2 - Filling The Gaps in The Sales & Marketing Connection: Communication7m
Video 3 - Filling The Gaps in The Sales & Marketing Connection: Structure & Processes8m
Video 1- A Checklist on Sales & Marketing Alignment - Module Wrap-Up session3m
7개의 읽기 자료
A Simple Way to Test Your Company’s Strategic Alignment10m
The Ultimate Marketing Machine10m
Ending the war between sales and marketing10m
A Few Words About Jack Trout & Positioning8m
Ending the war between sales and marketing10m
Ending the war between sales and marketing10m
Sales and Marketing Integration10m
4개 연습문제
Test your learning through this practice quiz18m
Practice quiz to test your learning26m
Practice quiz - Lesson 312m
Test your learning on this module topics, by doing this graded quiz30m
4
완료하는 데 4시간 필요

Module 4 - Strategic Sales Management In Action – the journey goes on

4개 동영상 (총 21분), 4 readings, 1 quiz
4개의 동영상
Rodrigo Antunes, Chief Marketing Officer speaks6m
Case: The Sales Point of View: Walter Miron5m
Instructions for the assignment and peer-review3m
4개의 읽기 자료
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel45m
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel10m
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel10m
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel10m
4.5
2개의 리뷰Chevron Right

Sales & Marketing Alignment의 최상위 리뷰

대학: EHJul 31st 2018

Excellent material. Well presented. Comprehensive.

강사

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Samantha Mazzero

MSc, MBA, BS Math
FIA Profuturo – Futures Studies Program
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Nelson Yoshida

Ph.D., MBA, B.Eng.
FIA Profuturo – Futures Studies Program
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Cesar Rodrigues

Specialist Professor

Fundação Instituto de Administração 정보

A FIA está entre as 3 melhores escolas de negócios do país e no grupo das 55 melhores do mundo, no ranking do Financial Times. Trabalhamos ininterruptamente na geração de conhecimento aplicado e de novas práticas de excelência na Administração. Atuando nas áreas da Consultoria, Educação Executiva e Pesquisa, em 2016, a FIA foi reconhecida/premiada como a melhor instituição com soluções voltadas a Educação Executiva, pela conceituada revista The New Economy....

Strategic Sales Management 전문 분야 정보

This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization....
Strategic Sales Management

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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