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판매 전략(으)로 돌아가기

Fundação Instituto de Administração의 판매 전략 학습자 리뷰 및 피드백

144개의 평가
30개의 리뷰

강좌 소개

Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process. Therefore, the expected outcomes of this course focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines. The concepts, models, tools, and techniques discussed and practiced during the course focus on the improvement of value creation from the sales function empowered by intelligence analysis, a process which typically applies in the strategy analysis front. The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes. In this course, the primary learning outcome is the ability to apply intelligence analysis to support sales planning process, and by being able to do this, you’ll improve your competencies and skills to support sales planning with a strategic approach. You’ll develop a final assignment at the end of the course, and it is designed from an adapted real-life business case. The challenges of the case comprise the business context, through which you’ll apply the conceptual framework discussed during Course 2. The outcomes of your analysis on the assignment case will be evaluated through a peer-review process....

최상위 리뷰


2021년 5월 16일

Well, this course is perfectly designed for the extraordinary salespeople, who want to be the BEST.\n\nI am really glad to have this sort of knowledge.\n\nSUPERB


2018년 5월 14일

It is fantastic how FIA courses match theorical knowledge and practical business cases. One of the best specializations I took at Coursera for sure.

필터링 기준:

판매 전략의 29개 리뷰 중 1~25

교육 기관: Tendai R M

2020년 5월 5일

Contrary to popular belief, STRATEGIC SALES MANAGEMENT SPECIALIZATION is not an easy course. It is difficult and it takes diligence and hard-work in order to grasp some of the concepts shared here. I am glad of this new path and will try to keep at it to see where it may lead. However, as I sincerely seek to integrate this new paradigm into my life, I am discovering and rediscovering the truth, and it is a totally humbling experience and priceless at the same time. A big thank you to the COURSERA team, keep it up.

교육 기관: Abuzar A

2018년 3월 15일

I will highly recommend this course for all those who want to understand the business competetitive envirnement, and about the market. Competetive intelligence discssed provide great in-depth knowledge about understanding how to get competetive advantage over the competitor and how to ramain relevant in the market by constantly monitoring the market.

교육 기관: patricio a

2020년 6월 1일

Muy buen enfoque, y set de herramientas para el planeamiento estratégico de ventas, y de la compañía.

교육 기관: Moosa

2020년 4월 18일

Veryb use ful for the beginners like Me.

The course is Fantastic with many live Standared Examples.

교육 기관: OTALORA E L J

2021년 4월 17일

Temas presentados de manera clara y muy didáctico, mantiene el interés permanente del alumno.

교육 기관: Ahmed A S

2018년 10월 9일

great contents and excellent presenter. He is clearly providing the information in a easy way

교육 기관: Thiago B

2019년 12월 19일

Great course, excellent professor! I really enjoyed the content and how it was organized.

교육 기관: Jose L B P

2019년 9월 20일

Excellent reading & tools to develop an informed decision-making skill.

교육 기관: Martina D P

2018년 9월 20일

Finally some practical tools to use in sales strategies! Loved it.

교육 기관: bhuwan c j

2019년 5월 19일


교육 기관: Fernando G V

2020년 8월 17일

Very good course, but some of the lectures are kind of old and some not accessible. The interviews were excellent, thank you! And really fun

교육 기관: Stephany F d B B

2020년 5월 15일

Good content, but there was only 1 professor dictating the whole course. And definitely was the most boring professor out of all the ones that have appeared previously. Very little visual resources were used and made it hard to stay engaged with the videos and course in general.

교육 기관: Ahmad G M

2020년 8월 1일

I liked this course but if i receive any course certificates is same only name differences so if i make more certificates with photo shop is same as these certificates please make a unique roll number.

Thanks You.


교육 기관: Het B

2020년 7월 2일

Not much of a practical exposure and theory looks confusing. Professor's accent was also not engaging.

교육 기관: Sridharan P

2020년 5월 5일

This course content & case studies are very useful and easy to understand. Increased my thought process about how to collect competitive intelligence data's, to use for understanding the markets and take sales decisions. This Course is necessary for all sales personals

교육 기관: Gabriel T T M

2018년 5월 15일

It is fantastic how FIA courses match theorical knowledge and practical business cases. One of the best specializations I took at Coursera for sure.

교육 기관: xjllyl

2019년 11월 27일

The course is fantastic and my business is growing effectively

교육 기관: Евгений Ч

2018년 4월 16일

Really nice and well structured course

교육 기관: Denise H

2019년 11월 15일

excellent and useful.

교육 기관: Eduardo R

2019년 3월 11일

Great course!

교육 기관: Manish J

2018년 10월 26일

good learning

교육 기관: Aarti v

2020년 4월 24일

great course

교육 기관: Hugo C M

2018년 3월 28일


교육 기관: Mr. D S S

2020년 4월 12일


교육 기관: Sambit M

2019년 11월 13일

Your case study was really good and course description was fair enough, but frankly I am looking towards more example oriented course module, it helps to co relate life like scenario and can understand whats you do at office and how you can fit those with the course module.