How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. The course is highly interactive and includes exercises and real-world applications. We will also show the implications of a scientific approach to innovation management through a wide range of examples and case studies.
제공자:
A Scientific Approach to Innovation Management
보코니 대학이 강좌에 대하여
최근 조회 4,110회
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100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
완료하는 데 약 14시간 필요
영어
자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
완료하는 데 약 14시간 필요
영어
자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어
제공자:
보코니 대학
Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
THE INNOVATION DECISION
We provide a general discussion of innovation as problem-solving and we link the discuss the building blocks of the scientific approach to innovation decisions – from how to formulate the problem, to how to formulate the hypotheses and the theory, and how to test them. The whole discussion will be framed and applied to concrete managerial problems, including a discussion of the specific managerial tools that facilitate the application of a scientific approach to innovation management.
완료하는 데 3시간 필요
15개 동영상 (총 108분), 3 개의 읽기 자료, 1 개의 테스트
완료하는 데 4시간 필요
THEORY AND DATA FOR INNOVATION MANAGEMENT
We provide more details about the scientific approach and we introduce probabilities to understand how and why certain decisions lead to some outcomes instead of others and how to make better decisions. We also focus on how to formulate and test hypotheses in practice, and how to interpret these tests. We finally discuss how to design and run experiments.
완료하는 데 4시간 필요
17개 동영상 (총 140분), 3 개의 읽기 자료, 3 개의 테스트
완료하는 데 2시간 필요
DATA ANALYSIS
We cover the basics of data analysis, beginning with the distinction between correlation and causality in the analysis of data. We also teach how to make predictions using regression analysis and link these methods to the scientific approach, showing what role these analyses play, how they help to make scientific decisions and why.
완료하는 데 2시간 필요
8개 동영상 (총 63분), 3 개의 읽기 자료, 1 개의 테스트
완료하는 데 2시간 필요
ADVANCED TOOLS FOR INNOVATION MANAGEMENT DECISIONS
This is s a more advanced part in which we discuss causality and provide the students with some broad exposure to big data and machine learning, and we discuss what they can do for managerial decisions.We provide a general wrap-up and conclusion of the course, including a discussion of when the scientific approach is most appropriate or has limitations. This helps to see when to apply it, or when to apply other approaches, including our own gut feelings.
완료하는 데 2시간 필요
7개 동영상 (총 53분), 3 개의 읽기 자료, 1 개의 테스트
검토
- 5 stars72.88%
- 4 stars18.64%
- 3 stars5.08%
- 2 stars3.38%
A SCIENTIFIC APPROACH TO INNOVATION MANAGEMENT의 최상위 리뷰
JW 제공2022년 4월 10일
Really good course that helped me de-mystifying several areas within innovation management.
AM 제공2020년 10월 18일
Clear, concrete and useful. This course help you to think strategically when approaching an idea or you have to evaluate an idea in a broader context
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