Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go. Consumers don’t tune out paid search like other types of digital ads.
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SEARCH ADVERTISING의 최상위 리뷰
Good Course. I recommend to do the full specialization of this course series.
Practical, applies to actually employing these skills for business. Highly recommend!
Very informative and practical examples were very valuable + google certification is a plus.
Great Learning Experience from Coursera.I would love to more courses here
Digital Advertising Strategy 특화 과정 정보
This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
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