Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
제공자:
캘리포니아 대학교 데이비스 캠퍼스이 강좌에 대하여
최근 조회 141,241회
학습자 경력 결과
16%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
20%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
초급 단계
At least 2 years of business experience.
완료하는 데 약 14시간 필요
영어
자막: 영어
배울 내용
Critique the role of advertisements and corporate funding in the development of search
Compare and contrast the functionality of search engine algorithms updates
Write your own content for a website that will improve search results
Develop an optimization strategy following best practices for a client to implement to help increase their ranking
귀하가 습득할 기술
- Search Algorithm
- Search Engine Optimization (SEO)
- Mathematical Optimization
- Semantics
학습자 경력 결과
16%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
20%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
초급 단계
At least 2 years of business experience.
완료하는 데 약 14시간 필요
영어
자막: 영어
제공자:
캘리포니아 대학교 데이비스 캠퍼스
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
Introduction to Google SEO
Welcome to the first week of the course! In this module, you will be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself). You'll learn about the differences between the main SEO job types and discover career options as an SEO. You will also identify the role of search technologies and list out search engine parts. You'll then review the evolution of SEO and the timeline of search engine development. Let's get started!
완료하는 데 3시간 필요
6개 동영상 (총 25분), 4 개의 읽기 자료, 1 개의 테스트
완료하는 데 4시간 필요
Current SEO Best Practices
In this module, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You'll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms. Let's get started!
완료하는 데 4시간 필요
7개 동영상 (총 47분), 5 개의 읽기 자료, 1 개의 테스트
완료하는 데 5시간 필요
SEO of Today, Tomorrow and Beyond
In this module, you will be able to explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. You will be able to demonstrate the impact of brands and branding on search results, and critically analyze the role of social media and other emerging technologies on the landscape of SEO. In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape. You'll also be well prepared to write and optimize your own content for a website that will improve search results, as well as develop an optimization strategy for a client to implement that would help to increase their ranking while following best practices. Let's get started!
완료하는 데 5시간 필요
8개 동영상 (총 49분), 6 개의 읽기 자료, 1 개의 테스트
완료하는 데 1시간 필요
Your Audience and Building Personas
You've made it to Module 4! In this module, you’ll learn about and understand common behaviors of web searchers that can help you market to different types of consumers. We will close out this course by using a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Let's get started!
완료하는 데 1시간 필요
6개 동영상 (총 31분), 1 개의 읽기 자료, 1 개의 테스트
검토
INTRODUCTION TO GOOGLE SEO의 최상위 리뷰
SS 제공2016년 8월 9일
Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.
AP 제공2020년 7월 10일
The way of explaining the terms is excellent and content is very good . I leant many new things from this course. Going to do all the courses of this specialization. Thanks for the wonderful content.
YU 제공2020년 11월 3일
For a beginner, this course helps you to understand what SEO is and how a search engine works. The course also helps you to find out what basic strategies you can apply to your own site or business.
KS 제공2019년 10월 2일
I found this intro course to be more intense and simultaneously more valuable than I expected it to be. I've already gained new insight and learned techniques I can put into practice now. Brilliant.
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
재정 지원을 받을 수 있나요?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.
