About this Course
최근 조회 70,844

다음 전문 분야의 6개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 10시간 필요

권장: 4 weeks of study, 2-5 hours/week...

영어

자막: 영어, 그리스어, 아랍어
User
Course을(를) 수강하는 학습자
  • Marketing Specialists
  • Marketers
  • Copywriters
  • Translators
  • Marketing Managers

배울 내용

  • Check

    Critique the role of advertisements and corporate funding in the development of search

  • Check

    Compare and contrast the functionality of search engine algorithms updates

  • Check

    Write your own content for a website that will improve search results

  • Check

    Develop an optimization strategy following best practices for a client to implement to help increase their ranking

귀하가 습득할 기술

Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics
User
Course을(를) 수강하는 학습자
  • Marketing Specialists
  • Marketers
  • Copywriters
  • Translators
  • Marketing Managers

다음 전문 분야의 6개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 10시간 필요

권장: 4 weeks of study, 2-5 hours/week...

영어

자막: 영어, 그리스어, 아랍어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 5시간 필요

Getting Started & Introduction to SEO

16개 동영상 (총 69분), 3 readings, 1 quiz
16개의 동영상
Introduction1m
Introduction to SEO5m
What You Can Expect from a Career in SEO6m
How I Got Started in SEO2m
My Role as an SEO Manager2m
Key Skills We Look for When Hiring3m
Tips for Finding a Job3m
How I Got Started in SEO3m
A Day in the Life of an SEO Professional3m
Key Skills We Look for When Hiring7m
Specific Skills Managers Want6m
Tips for Finding a Job5m
Tips for Interviewing5m
Building a Marketable Portfolio4m
Overview of In-house SEO5m
3개의 읽기 자료
A Note from UC Davis10m
Why a Career in SEO?10m
Optional: What You Can Expect from a Career in SEO10m
1개 연습문제
Getting Started & Introduction to SEO20m
2
완료하는 데 2시간 필요

Evolution of SEO

4개 동영상 (총 21분), 2 readings, 1 quiz
4개의 동영상
How Search Engines Work2m
History of Search Engines (1945 - 1993)7m
Advancement of Search (1993 - 2000)10m
2개의 읽기 자료
Timeline of Google Search15m
History of Search Engines (1945 - 1993)30m
1개 연습문제
Evolution of SEO20m
3
완료하는 데 7시간 필요

Current SEO Best Practices

9개 동영상 (총 58분), 7 readings, 1 quiz
9개의 동영상
Introduction to Search Engine Algorithms6m
SEO Best Practices and Ranking Factors7m
Early Algorithms: Florida, Austin, and Brandy6m
Updates: Personalized, Universal, Vince, and Caffeine6m
Panda: The Game Changer for Content7m
Cleaning Up Links with Penguin9m
Refinements: Hummingbird, Pigeon, and Mobile6m
How You Can Avoid Penalties5m
7개의 읽기 자료
Introduction to Search Engine Algorithms45m
SEO Best Practices and Ranking Factors30m
Personalized, Universal, Vince, and Caffeine1h
Panda: The Game Changer for Content1시 30분
Cleaning Up Links with Penguin30m
Hummingbird, Pigeon, and Mobile30m
How You Can Avoid Penalties15m
1개 연습문제
Current SEO Best Practices30m
4
완료하는 데 6시간 필요

SEO of Today, Tomorrow and Beyond & Course Wrap-Up

5개 동영상 (총 22분), 2 readings, 1 quiz
5개의 동영상
Evolution of Keyword Optimization3m
Strengthening Your Keyword Strategy7m
How Does Branding Influence Website Rank?8m
Course Summary and Wrap-Up1m
2개의 읽기 자료
Strengthening Your Keyword Strategy1h
How Does Branding Influence Website Rank?1시 45분
1개 연습문제
SEO of Today, Tomorrow and Beyond20m
4.6
832개의 리뷰Chevron Right

54%

이 강좌를 수료한 후 새로운 경력 시작하기

50%

이 강좌를 통해 확실한 경력상 이점 얻기

21%

급여 인상 또는 승진하기

Introduction to Search Engine Optimization의 최상위 리뷰

대학: SSAug 10th 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.

대학: AIJun 25th 2016

A great fundamental breakdown of SEO strategies that you need to know in order to further understand the field. Very well designed course that is perfect for someone who is new to the field of SEO!

강사

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

캘리포니아 대학교 데이비스 캠퍼스 정보

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Search Engine Optimization (SEO) 전문 분야 정보

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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