In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to:
제공자:
경력 브랜드 관리 특화 과정뉴욕주립대학교이 강좌에 대하여
최근 조회 19,344회
학습자 경력 결과
67%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 3번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
완료하는 데 약 11시간 필요
영어
자막: 프랑스어, 포르투갈어 (브라질), 러시아어, 영어, 스페인어
귀하가 습득할 기술
Self-AssessmentSkills ManagementstrategyPersonal BrandingCompetitiveness
학습자 경력 결과
67%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 3번째 강좌:
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
완료하는 데 약 11시간 필요
영어
자막: 프랑스어, 포르투갈어 (브라질), 러시아어, 영어, 스페인어
제공자:
뉴욕주립대학교
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
Marketing and Branding The Skilled Self
Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing your professional image. You’ll continue exercising in Career Development Lab and learn how to develop an effective tool (“The Showcaser”) for gathering and organizing artifacts of your mastery in performing critical tasks in your chosen field and then communicating them to target audiences. You will also develop a realistic brand management metric (“The Career Brand Equity Builder”) and learn how to use it for self-marketing and personal branding.
완료하는 데 3시간 필요
10개 동영상 (총 68분), 5 개의 읽기 자료, 3 개의 테스트
10개의 동영상
Career Branding: An interview with Roz Rufer6m
The Skilled Self as a Product10m
CDL Self-coaching tools (pdf attached)4m
Using the Showcaser exercise (pdf attached)5m
Marketing the Skilled Self9m
The Skilled Self as a Service7m
The Skilled Self as a Brand6m
CDL Career Brand Equity Builder (documents attached)6m
CDL Using the Career Brand Equity Builder Exercise3m
5개의 읽기 자료
Editing your public profile on LinkedIn10m
How this course works10m
Optional reading10m
Course developers and contributors10m
Reuse of content10m
3개 연습문제
Week 1 Practice quiz 130m
Week 1 Practice quiz 230m
What have we learned in Week 1?30m
완료하는 데 4시간 필요
Self-Marketing Strategies and Tactics
Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career development and engage in creating your own strategic self-marketing plan and develop strategies for communicating it to perspective employers. You’ll also examine how to create and use digital artifacts to demonstrate your level of proficiency in performing critical tasks related to a particular job. As a result, you’ll enhance your ability to showcase your mastery in performing required soft skills to prospective employers and other interested parties. Your instructor for this week is John Beckem.
완료하는 데 4시간 필요
10개 동영상 (총 58분)
10개의 동영상
Positioning strategies4m
Distribution strategies5m
Contact strategies3m
Public relations strategies3m
Advertising strategies5m
Exercise: Your self-marketing plan4m
Leadership skills: An interview with Darryl Leggieri14m
Decision making skills: An interview with Darryl Leggieri12m
What have we learned in Week 2?2m
3개 연습문제
Week 2 Practice quiz 130m
Week 2 Practice quiz 230m
What have we learned in Week 2?30m
완료하는 데 3시간 필요
Personal Branding Strategies and Tactics
Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a professional image contributes to developing a strong career brand and devise strategies for managing professional reputation and develop an improved understanding of impression management. In addition, you’ll learn how to create personal branding statements and integrate social networking into your career branding. Your instructor for this week is Michele Forte.
완료하는 데 3시간 필요
9개 동영상 (총 42분), 1 개의 읽기 자료, 4 개의 테스트
9개의 동영상
The importance of reflection3m
Human brand4m
Personal branding6m
Brand management and impression management6m
Trait affective presence5m
Interview as performance7m
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5m
What have we learned in Week 3?1m
1개의 읽기 자료
What does literature say about personal branding?10m
3개 연습문제
Week 3 Practice quiz 130m
Week 3 Practice quiz 230m
What have we learned in Week 3?30m
완료하는 데 1시간 필요
Course Review
Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week are Amy Giaculli and Val Chukhlomin.
완료하는 데 1시간 필요
1개 동영상 (총 9분), 1 개의 읽기 자료, 1 개의 테스트
1개의 동영상
1개의 읽기 자료
End-of-the-course survey10m
1개 연습문제
What have we learned in the course?30m
검토
STRATEGIC SELF-MARKETING AND PERSONAL BRANDING의 최상위 리뷰
EN 제공2016년 6월 13일
This course has been beneficial so far and I love the videos. The instructors are able to get their point across using layman terms, which is helpful.
NB 제공2019년 11월 2일
Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.
SA 제공2019년 2월 19일
It was a truly enriching experience. The exam component made sure that I revisit and understand every concept before clearing it.
RR 제공2020년 4월 15일
This course gives you confidence to brand yourself and opens you up to many self marketing strategies
경력 브랜드 관리 특화 과정 정보
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
강의 및 과제 이용 권한은 등록 유형에 따라 다릅니다. 청강 모드로 강좌를 수강하면 대부분의 강좌 자료를 무료로 볼 수 있습니다. 채점된 과제를 이용하고 수료증을 받으려면 청강 도중 또는 이후에 수료증 경험을 구매해야 합니다. 청강 옵션이 표시되지 않는 경우:
- 강좌에서 청강 옵션을 제공하지 않을 수 있습니다. 대신 무료 평가판을 사용하거나 재정 지원을 신청할 수 있습니다.
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.
Is financial aid available?
예, Coursera에서는 수업료를 낼 수 없는 학습자를 위해 재정 지원을 제공합니다. 왼쪽에 있는 등록 버튼 아래 재정 지원 링크를 클릭하면 지원할 수 있습니다. 신청서를 작성하라는 메시지가 표시되며 승인되면 알림을 받습니다. 성취 프로젝트를 포함하여 전문 분야의 각 강좌에서 이 단계를 완료해야 합니다. 자세히 알아보기.
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.
