About this Course
최근 조회 20,723

다음 전문 분야의 4개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 11시간 필요

권장: 4 weeks of study, 2-4 hours/week...

영어

자막: 영어

다음 전문 분야의 4개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 11시간 필요

권장: 4 weeks of study, 2-4 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

Marketing and Branding The Skilled Self

10개 동영상 (총 68분), 5 readings, 3 quizzes
10개의 동영상
Career Branding: An interview with Roz Rufer6m
The Skilled Self as a Product10m
CDL Self-coaching tools (pdf attached)4m
Using the Showcaser exercise (pdf attached)5m
Marketing the Skilled Self9m
The Skilled Self as a Service7m
The Skilled Self as a Brand6m
CDL Career Brand Equity Builder (documents attached)6m
CDL Using the Career Brand Equity Builder Exercise3m
5개의 읽기 자료
Editing your public profile on LinkedIn10m
How this course works10m
Optional reading10m
Course developers and contributors10m
Reuse of content10m
3개 연습문제
Week 1 Practice quiz 118m
Week 1 Practice quiz 216m
What have we learned in Week 1?18m
2
완료하는 데 4시간 필요

Self-Marketing Strategies and Tactics

10개 동영상 (총 58분), 4 quizzes
10개의 동영상
Positioning strategies4m
Distribution strategies5m
Contact strategies3m
Public relations strategies3m
Advertising strategies5m
Exercise: Your self-marketing plan4m
Leadership skills: An interview with Darryl Leggieri14m
Decision making skills: An interview with Darryl Leggieri12m
What have we learned in Week 2?2m
3개 연습문제
Week 2 Practice quiz 116m
Week 2 Practice quiz 214m
What have we learned in Week 2?14m
3
완료하는 데 4시간 필요

Personal Branding Strategies and Tactics

9개 동영상 (총 42분), 1 reading, 4 quizzes
9개의 동영상
The importance of reflection3m
Human brand4m
Personal branding6m
Brand management and impression management6m
Trait affective presence5m
Interview as performance7m
Exercise: Your exclamation point - Personal branding 101 (pdf attached)5m
What have we learned in Week 3?1m
1개의 읽기 자료
What does literature say about personal branding?10m
3개 연습문제
Week 3 Practice quiz 114m
Week 3 Practice quiz 210m
What have we learned in Week 3?12m
4
완료하는 데 1시간 필요

Course Review

1개 동영상 (총 9분), 1 reading, 1 quiz
1개의 동영상
1개의 읽기 자료
End-of-the-course survey10m
1개 연습문제
What have we learned in the course?24m
4.3
17개의 리뷰Chevron Right

67%

이 강좌를 통해 확실한 경력상 이점 얻기

Strategic Self-Marketing and Personal Branding의 최상위 리뷰

대학: NBNov 3rd 2019

Excellent course. I liked the content and instructors. Good strategic advice on managing your personal brand from a career development perspective.

대학: MROct 18th 2016

very informative and easy to follow, lots of new techniques that should help me on my way.

강사

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

뉴욕주립대학교 정보

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

Career Brand Management 전문 분야 정보

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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