This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.
제공자:
Doing Business in China 특화 과정홍콩 중문 대학교이 강좌에 대하여
최근 조회 15,576회
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 1번째 강좌:
초급 단계
완료하는 데 약 12시간 필요
영어
자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
다음 특화 과정의 4개 강좌 중 1번째 강좌:
초급 단계
완료하는 데 약 12시간 필요
영어
자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어
제공자:
홍콩 중문 대학교
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 4시간 필요
The Chinese Consumption Market
China is a big consumption market. It is a distinctive consumption market because of its unique contextual and cultural factors. Why do Chinese consumers spend big money on luxury brands? What roles do historical, contextual and cultural factors play in influencing Chinese consumption habits? The current module seeks to answer these questions.
완료하는 데 4시간 필요
11개 동영상 (총 74분), 4 개의 읽기 자료, 2 개의 테스트
완료하는 데 3시간 필요
Digital Marketing and Relationship Management
The Internet has created plenty of business opportunities in China. The current module highlights how you can manage relationship with Chinese consumers in the digital era.
완료하는 데 3시간 필요
8개 동영상 (총 46분), 2 개의 읽기 자료, 2 개의 테스트
완료하는 데 3시간 필요
Materialism and Conspicuous Consumption
Chinese consumers are found to be more materialistic in a cross-national survey conducted by the I.C.E lab at CUHK. Unlike Western consumers, the rising levels of materialism for Chinese consumers are not driven by low self-esteem. This lecture explains how lay elitism and social mobility affect Chinese consumption characteristics such as materialism, conspicuous consumption and acceptance of culturally mixed products.
완료하는 데 3시간 필요
8개 동영상 (총 53분), 1 개의 읽기 자료, 2 개의 테스트
완료하는 데 3시간 필요
Self-Brand Connection, and How to Build a Strong Brand in China
Consumers are becoming increasingly likely to see products from traditional and modern cultures at the same time, and products from different cultures in the same space. Experiencing two or more cultures simultaneously can elicit different responses from consumers. Recognizing the increasing importance of branding in China, this module highlights how you can successfully project the personalities and values that your brand represents without eliciting negative sentiments in your target consumer population.
완료하는 데 3시간 필요
5개 동영상 (총 47분), 2 개의 읽기 자료, 2 개의 테스트
검토
- 5 stars82.60%
- 4 stars13.52%
- 3 stars1.93%
- 2 stars0.48%
- 1 star1.44%
SELLING TO CHINESE CONSUMERS의 최상위 리뷰
KY 제공2021년 6월 10일
Good overview on China consumer preference behaviours and motivation behind
PT 제공2018년 1월 17일
very insightful for anyone who is interested in doing business in China or understanding more the specificities of the Chinese market.
GG 제공2018년 5월 20일
great course , well explained , clear and interesting interviews
SR 제공2017년 11월 25일
I like how it has a localised approach and does not depend to much on conceptual things.
Doing Business in China 특화 과정 정보
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
재정 지원을 받을 수 있나요?
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.
