SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
Website Optimization Client Report Project
제공자:
캘리포니아 대학교 데이비스 캠퍼스
About this Course
최근 조회 11,132회
학습자 경력 결과
62%
이 강좌를 수료한 후 새로운 경력 시작하기
50%
이 강좌를 통해 확실한 경력상 이점 얻기
25%
급여 인상 또는 승진하기
배울 내용
Create an SEO Pitch
Prepare and perform a competitive analysis
Analyze and create a keyword map
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
학습자 경력 결과
62%
이 강좌를 수료한 후 새로운 경력 시작하기
50%
이 강좌를 통해 확실한 경력상 이점 얻기
25%
급여 인상 또는 승진하기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
Have gone through the others courses within the SEO Specialization.
완료하는 데 약 12시간 필요
권장: 3 hours/week
영어
자막: 영어
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 11시간 필요
Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement
In this first milestone, you will identify a potential client’s website by using your skills to gauge a website’s opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to inform and persuade a potential client to adopt a new SEO strategy. Finally, you will develop a set of kick-off questions that will help gather the information you need to begin to develop your SEO strategy.
완료하는 데 11시간 필요
2개 동영상 (총 9분), 5 readings, 1 quiz
5개의 읽기 자료
A Note from UC Davis10m
Identifying a Potential Client - Resources (Part 1)10m
Create an SEO Pitch - Resources (Part 2)30m
Develop Kickoff Questions - Resources (Part 3)20m
Kick-Off Questions Template1m
완료하는 데 17시간 필요
Milestone 2: Initial Research Phase
In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.
완료하는 데 17시간 필요
1개 동영상 (총 8분), 6 readings, 1 quiz
1개의 동영상
6개의 읽기 자료
Developing a Persona - Resources (Part 1)30m
User/Buyer Persona Template1m
Performing Keyword Research - Resources (Part 2)40m
Keyword Research Example & Template1m
Conducting a Competitive Analysis - Resources (Part 3)50m
Keyword Competitive Analysis Template1m
완료하는 데 12시간 필요
Milestone 3: Conducting a Content Audit and Technical Review
In this third milestone, you’ll examine the content of your competitors’ sites through a content audit to better position your own SEO campaign. You’ll also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you’ll perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.
완료하는 데 12시간 필요
1개 동영상 (총 8분), 9 readings, 1 quiz
9개의 읽기 자료
Competitive Content Analysis (Part 1)30m
Competitive Analysis Template1m
Internal Content Audit - Resources (Part 2)30m
Internal Content Audit Template1m
Keyword Mapping - Resources (Part 3)50m
Keyword Mapping Template1m
Technical SEO - Resources (Part 4)20m
Error Tracking Template1m
Technical Audit Template1m
완료하는 데 6시간 필요
Milestone 4: Presenting Your Findings
In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you’ll create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.
완료하는 데 6시간 필요
2개 동영상 (총 6분), 2 readings, 1 quiz
2개의 읽기 자료
Presenting Your Findings - Resources30m
SEO Audit Template1m
검토
4.8
WEBSITE OPTIMIZATION CLIENT REPORT PROJECT의 최상위 리뷰
JH 제공Oct 29, 2016
If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.\n\nWhen you complete this course you will be ready to put your skills to work!
AS 제공Jul 10, 2017
Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.
PP 제공Dec 9, 2018
The comprehensive SEO Specialization course with a client's website optimization report project at the end of the course.
MM 제공Sep 19, 2017
excellent specialization. enjoyed and learnt a lot. thank you coursera and instructors.
SR 제공Jun 30, 2017
Great project to practice everything you learned in the specialization.
SM 제공Nov 26, 2018
It's a wonderful course. I a have learned a lot from this course.
JJ 제공Jun 19, 2017
Excellent and great the resources were put for each week.
캘리포니아 대학교 데이비스 캠퍼스 정보
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
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강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.
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강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.
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