About this Course
최근 조회 14,156

다음 전문 분야의 6개 강좌 중 5번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

완료하는 데 약 14시간 필요

권장: 4-6 weeks of study, 5-7 hours/week...

영어

자막: 영어, 베트남어

배울 내용

  • Check

    Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website

  • Check

    Develop engaging strategies to launch a global web marketing campaign

  • Check

    Use tools to provide insightful data to evaluate your competitors

  • Check

    Conduct data analysis to bring value to stakeholders

귀하가 습득할 기술

Data AnalysisAnalyticsMarketingMathematical Optimization

다음 전문 분야의 6개 강좌 중 5번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

완료하는 데 약 14시간 필요

권장: 4-6 weeks of study, 5-7 hours/week...

영어

자막: 영어, 베트남어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 7시간 필요

Introduction

12개 동영상 (총 66분), 5 readings, 1 quiz
12개의 동영상
Welcome to Technical Search Engine Optimization2m
Discover What Technical SEO Can Do for Your Website4m
Compare Website Performance and Analysis Tools6m
Compare Plug-in Tools for Technical SEO5m
Find and Fix Technical Issues on Your Website6m
Heighten Visibility with Google Quick Answers4m
Boost Website Accessibility5m
Take Action with Analysis Tools to Improve Site Architecture6m
Analyze and Accelerate Page Load Speed6m
Conduct and Document a Website Audit6m
Achieve Positive Change Working with Stakeholders8m
5개의 읽기 자료
A Note from UC Davis10m
Use Canonical URLs10m
Indicate Paginated Content10m
Infinite Scroll Search-Friendly Recommendations10m
Registration and Subscription Sites10m
1개 연습문제
Intermediate Technical SEO20m
2
완료하는 데 7시간 필요

Take Your Website Global

9개 동영상 (총 68분), 4 readings, 1 quiz
9개의 동영상
Prepare Your Framework for Global Expansion9m
Strategize to Grasp Global Opportunities8m
Use Principles and Practices to Win on a Global Level7m
Align with Search Engines’ Global Guidance8m
Structure Your URLs for Greatest Global Impact5m
Employ Localization to Best Serve Global Customers9m
Engage Launch Strategies for Global Web Marketing9m
Validate Global SEO and Empower Stakeholders for Global Roles6m
4개의 읽기 자료
International SEO Considerations10m
How to Make the Most Out of an International SEO Campaign10m
Multi-regional and Multilingual Sites10m
Use hreflang for Language and Regional URLs10m
1개 연습문제
Take Your Website Global20m
3
완료하는 데 8시간 필요

Make the Most of Mobile and App SEO

8개 동영상 (총 56분), 7 readings, 2 quizzes
8개의 동영상
Grasp the Huge Opportunity in Mobile and Apps4m
Check this List of Mobile Friendly Best Practices7m
Beat the Competition with Easy-to-Find Apps8m
Use Keywords to Optimize and Localize Your App Store6m
Interpret and Use Data to Competitive Benefit9m
Generate Great Business Results from Case Studies9m
Take Advantage of Innovations and Future Trends6m
7개의 읽기 자료
Mobile Friendly Aspects of Web Design (Resource)10m
How to Get Started with Mobile Friendliness10m
The Larger Context of Mobile10m
How to Choose Your First Google Play ASO Keyword10m
Get Discovered on Google Play Search10m
Support HTTP URLs in Your App10m
App Indexing10m
1개 연습문제
Make the Most of Mobile App SEO20m
4
완료하는 데 3시간 필요

Identify Metrics to Drive Performance

10개 동영상 (총 58분), 3 readings, 1 quiz
10개의 동영상
Make Sense of Today’s Data to Provide Future Insights3m
Overcome Common Mistakes & Errors in Data Analysis7m
Quantify Success with Many Useful Metrics13m
Measure What Matters with Data Analysis Tools5m
Benefit by Learning to Use Google Analytics3m
Analyze Data Reports to Increase Revenue4m
Consider Advanced Analytics to Drive Business8m
Enhance Performance with Enterprise-Level Platforms4m
Course Summary4m
3개의 읽기 자료
Measuring & Tracking Success of Your SEO Strategy10m
The 14 Most Important SEO Metrics10m
Metrics for Monitoring SEO Health10m
1개 연습문제
Identify Metrics to Drive Performance20m
4.5
84개의 리뷰Chevron Right

11%

이 강좌를 수료한 후 새로운 경력 시작하기

17%

이 강좌를 통해 확실한 경력상 이점 얻기

Advanced Search Engine Optimization Strategies의 최상위 리뷰

대학: ROct 24th 2019

From this course, you can learn the basics of technical SEO, global optimization, mobile optimization, and data reporting\n\nyou'll set yourself up to better yourself in those areas.

대학: AVAug 11th 2016

The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.

강사

Avatar

Dave Lloyd

Senior Manager, Global Search Marketing
Adobe Systems

캘리포니아 대학교 데이비스 캠퍼스 정보

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Search Engine Optimization (SEO) 전문 분야 정보

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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