Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
이 강좌에 대하여
최근 조회 31,338회
학습자 경력 결과
43%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
42%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
17%
가 급여 인상 또는 승진 성취
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
At least 2 years of business or marketing experience; familiar with social media.
완료하는 데 약 18시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어
배울 내용
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
귀하가 습득할 기술
Social Media MarketingSocial MediaContent MarketingMathematical Optimization
학습자 경력 결과
43%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
42%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
17%
가 급여 인상 또는 승진 성취
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
At least 2 years of business or marketing experience; familiar with social media.
완료하는 데 약 18시간 필요
영어
자막: 아랍어, 프랑스어, 포르투갈어 (유럽), 이탈리아어, 베트남어, 독일어, 러시아어, 영어, 스페인어
제공자:
캘리포니아 대학교 데이비스 캠퍼스
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
완료하는 데 3시간 필요
10개 동영상 (총 61분), 2 개의 읽기 자료, 1 개의 테스트
완료하는 데 2시간 필요
Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
완료하는 데 2시간 필요
6개 동영상 (총 45분), 1 개의 읽기 자료, 1 개의 테스트
완료하는 데 2시간 필요
Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
완료하는 데 2시간 필요
5개 동영상 (총 32분), 1 개의 읽기 자료, 1 개의 테스트
완료하는 데 10시간 필요
Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
완료하는 데 10시간 필요
8개 동영상 (총 37분), 2 개의 읽기 자료, 2 개의 테스트
검토
ADVANCED CONTENT AND SOCIAL TACTICS TO OPTIMIZE SEO의 최상위 리뷰
RB 제공2019년 8월 6일
Very helpful course and challenging. Advanced content and social tactics are one of the most important and crucial skills in SEO and they have explained and carried out the course really well.
WH 제공2020년 4월 16일
The course was well presented and I learnt a few interesting details. However, it was very broad and it is partly quite outdated with its material all dating from 2012-16. Thanks anyhow.
LR 제공2020년 4월 27일
I recommend this course. Useful information, references and excellent support material. Only thing I did not like it was the review between other participants. Sometimes takes too long.
JN 제공2017년 3월 26일
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
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