Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Advanced Content and Social Tactics to Optimize SEO
제공자:
캘리포니아 대학교 데이비스 캠퍼스
About this Course
최근 조회 16,126회
학습자 경력 결과
50%
이 강좌를 수료한 후 새로운 경력 시작하기
45%
이 강좌를 통해 확실한 경력상 이점 얻기
20%
급여 인상 또는 승진하기
배울 내용
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
귀하가 습득할 기술
Social Media MarketingSocial MediaContent MarketingMathematical Optimization
학습자 경력 결과
50%
이 강좌를 수료한 후 새로운 경력 시작하기
45%
이 강좌를 통해 확실한 경력상 이점 얻기
20%
급여 인상 또는 승진하기
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
중급 단계
At least 2 years of business or marketing experience; familiar with social media.
완료하는 데 약 10시간 필요
권장: 4 weeks of study, 1-3 hours/week
영어
자막: 영어
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
Introduction
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
완료하는 데 3시간 필요
10개 동영상 (총 61분), 2 readings, 1 quiz
10개의 동영상
Content Marketing Ecosystem53
Basics of SEO Recap3m
Value Links9m
Link Building7m
Do's & Don'ts Obtaining Links10m
Guest Posting6m
Basic Concepts of Content Marketing4m
Building Your Audience3m
The Content Marketing Ecosystem & SEO10m
2개의 읽기 자료
A Note from UC Davis10m
The Art of SEO - Chapter 830m
1개 연습문제
Content Marketing Ecosystem30m
완료하는 데 2시간 필요
Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
완료하는 데 2시간 필요
6개 동영상 (총 45분), 1 reading, 1 quiz
6개의 동영상
Social Media Links & SEO7m
Platform Demographics10m
Picking Your Platform7m
Principles of Building Audiences13m
Case Studies5m
1개의 읽기 자료
The Art of SEO - Chapter 930m
1개 연습문제
Social Media Marketing20m
완료하는 데 2시간 필요
Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
완료하는 데 2시간 필요
5개 동영상 (총 32분), 1 reading, 1 quiz
5개의 동영상
What Can Influencers Do For You?7m
Building the Relationship4m
First Steps in Collaboration12m
Advanced: Targeted Advertising6m
1개의 읽기 자료
Influencer Marketing - What it is, and Why YOU need to be doing it15m
1개 연습문제
Influence Marketing20m
완료하는 데 9시간 필요
Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
완료하는 데 9시간 필요
8개 동영상 (총 37분), 2 readings, 2 quizzes
8개의 동영상
Market Data on Content Marketing6m
Anchor Content3m
Types of Enhanced Content6m
Partnerships3m
Case Studies7m
Review of the Basics6m
Course Summary1m
2개의 읽기 자료
Content, Shares, and Links: Insights from Analyzing 1 Million Articles15m
A Clear Path for Marketers to Surviving Content Shock15m
1개 연습문제
Creating World Class Content20m
검토
4.5
ADVANCED CONTENT AND SOCIAL TACTICS TO OPTIMIZE SEO의 최상위 리뷰
JN 제공Mar 26, 2017
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
AM 제공Jan 18, 2020
Really practical and inspiring course content. Eric Enge is a great lecturer and I'd recommend this to anyone who's seeking a firmer grasp on content marketing tactics. Thanks!
KG 제공Mar 22, 2018
Good and informative course! However, some information may be outdated such as Vine being no longer available, and the new emergence of Facebook My Day and Instagram Stories.
JW 제공Jan 15, 2017
Very practical, thorough and well presented. The presenter's self confidence comes through and adds great credibility to the course. Very easy to comprehend and listen too.
DP 제공Dec 2, 2019
This course gives good amount of information and right amount of tactics for SEO optimization and content marketing, based on how we deal with our day to day activities.
AW 제공Jul 26, 2019
Excellent, although it would have been nice to have a template for preparing a content analysis of a website and social media template
MB 제공Sep 12, 2016
Very good and complete course. A bit difficult for those of us who we were not very fond of Social Media before. Thanks Eric.
AP 제공Sep 27, 2018
The course material was useful, but I found the instructor to be a bit scattered and hard to follow at times.
HS 제공Nov 24, 2017
Excellent course, and the assignment is designed to use the skills that we have been learning since module 1
SP 제공Dec 12, 2016
Great Certification Programme for those looking forward to learning Content and Social Media Marketing.
SP 제공Apr 21, 2018
It really helped me understanding the social tactics and content optimisation to a much greater level.
EG 제공Sep 10, 2017
Really good lessons. I really like the instructor who was very articulate and insightful.
캘리포니아 대학교 데이비스 캠퍼스 정보
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
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