About this Course

다음 전문 분야의 4개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 21시간 필요

권장: 6 weeks of study, 2-4 hours/week...

중국어 (간체자)

자막: 중국어 (간체자), 영어

다음 전문 분야의 4개 강좌 중 3번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

중급 단계

완료하는 데 약 21시간 필요

권장: 6 weeks of study, 2-4 hours/week...

중국어 (간체자)

자막: 중국어 (간체자), 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 7시간 필요

产品 Product

你会从哪里开始营销一个项目或是产品?为什么要透过有效率的脑力激荡会议呢?这周你将会学到在团体中我们所扮演的角色,如何给予你的意见或是尊重地不同意他人的看法,以及激荡出营销用语和技巧,以促进产品推出有成功的表现。在这集的挑战篇中,你将会看到在激荡会议前的准备阶段等案例,如杰克趋前问布姬丽特,还有什么甚至不该做的。 Where do you start marketing with a project or product? Why with an effective brainstorming session of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully and brainstorming phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what not to do’s in this episode of The Challenge.

...
6 videos (Total 34 min), 7 readings, 7 quizzes
6개의 동영상
1.4 Effective Brainstorming Techniques7m
1.7 Giving Opinions in Brainstorming5m
1.9 Group Dynamics: What Role Will You Play?4m
1.12 Agreeing/Disagreeing In Meetings4m
1.16 Week 1 Review9m
7개의 읽기 자료
1.1 Weekly Goals and Advice from Instructors10m
1.3 Vocabulary Preview10m
Directions for Submitting Audio or Video10m
1.5 Why Brainstorming Works Best Online10m
1.10 How Group Dynamics Affect Decisions10m
1.14 Expressing Opinions-Sentence Stems10m
1.20 Quizlet Vocabulary Practice: Product10m
5개 연습문제
1.6 Checkpoint: Brainstorming12m
1.8 Checkpoint: Giving Opinions in Brainstorming10m
1.11 Checkpoint: Group Dynamics10m
1.13 Checkpoint: Agreeing/Disagreeing In Meetings10m
1.19 Week 1 Test20m
2
완료하는 데 5시간 필요

产品的看法 Product Perception

你曾经做过调查吗?你会看到一案例,如生物牙膏营销团队问及路人有关他们对产品的意见。有效的简报和意见调查的是要有清晰和简单易懂的图像来开始。这一周的课程,我们将探讨曲线图,图表和问题来写强而有力的意见调查报告。在有自信地做简报之前,我们将会学习正确地解读这些图表的重要性。 Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

...
6 videos (Total 33 min), 10 readings, 6 quizzes
6개의 동영상
2.4 Writing Surveys That Get You Actionable Insights4m
2.7 Visually Communicate Data with Charts5m
2.11 Chart and Graph Interpretation5m
2.14 Graph and Chart Presentation7m
2.17 Week 2 Review8m
10개의 읽기 자료
2.1 Weekly Goals and Advice from Instructors10m
2.3 Vocabulary Preview10m
2.5 Writing Survey Questions: a Useful Blog Post10m
2.9 Welcome to the Age of Experience10m
BONUS: 5 Key Metrics Measuring Brand Loyalty10m
2.13 Perceptual Edge: Problems and Solutions for Graphs10m
BONUS - Eight Tips for Writing Effective Survey Questions10m
BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10m
BONUS - Writing Good Survey Questions Tips and Advice10m
2.20 Quizlet Vocabulary Practice: Product Perception10m
5개 연습문제
2.6 Checkpoint: Writing Effective Surveys10m
2.8 Checkpoint: Visual Communication - Charts8m
2.12 Checkpoint: Chart and Graph Interpretation6m
2.15 Checkpoint: Graph and Chart Presentation12m
2.19 Week 2 Test20m
3
완료하는 데 5시간 필요

促销 Promotion

好的设计是无形的,但我们要怎么做到这一点呢?这周的课程包含图表设计、洞察力 、简明扼要的措辞,以及如何使得我们的市场营销手法有意义,而且难忘。当你在看挑战篇的短剧时,花点时间注意在焦点小组中,好设计的初期阶段。 Good design is invisible. But, how do we make it so? This week’s lessons consist of graphic design, perception, concise language and how to make our marketing meaningful and memorable. Take time to notice the beginning stages of good design during a focus group as you enjoy the The Challenge sketch.

...
6 videos (Total 33 min), 8 readings, 5 quizzes
6개의 동영상
3.4 Perception in Visual Communication4m
3.6 Visual Communication Strategies6m
3.8 Concise Language for Social Media Marketing5m
3.11 Clever and Catchy with Caution5m
3.18 Week 3 Review10m
8개의 읽기 자료
3.1 Weekly Goals and Advice from Instructors10m
3.3 Vocabulary Preview10m
3.5 It's All Gooooooooood10m
3.9 Excellent PowerPoint Examples10m
3.13 Nuts & Bolts ~ What is a Tagline?10m
3.15 Creating your Personal Tagline Worksheet10m
3.16 Creating Your Personal Tagline EXAMPLE Worksheet10m
3.20 Quizlet Vocabulary Practice: Promotion10m
4개 연습문제
3.7 Checkpoint: Visual Communication8m
3.10 Checkpoint: Concise Language for Social Media Marketing10m
3.12 Checkpoint: Clever and Catchy with Caution8m
3.19 Week 3 Test16m
4
완료하는 데 3시간 필요

说服术 Persuasive Techniques

在这周结束时,你将会对罗伯特.席尔迪尼,以及他的六大说服通用原则很熟悉。如何让你的顾客顺从别人点头说「是」?当杰克和珊蒂讨论这些原则时,这些问题都将会一一回答。 By the end of this week you will be familiar with Dr. Robert Cialdini and his six principles of persuasion. How do you get your customers to say “yes” in an ethical and honest way? This and more will be answered as Jake meets with Sandy to discuss these principles.

...
6 videos (Total 42 min), 8 readings, 4 quizzes
6개의 동영상
4.4 Cialdini's Principles of Influence - Part 16m
4.7 Cialdini's Principles of Influence - Part 26m
4.11 Power of One Word6m
4.15 Influential Language8m
4.18 Week 4 Review12m
8개의 읽기 자료
4.1 Weekly Goals and Advice from Instructors10m
4.3 Vocabulary Preview10m
4.5 "Why?" It works!10m
4.9 Metaphor, A Persuasive Heavy Weight10m
BONUS: Cialdini in His Own Words10m
BONUS: Social Proof in Action10m
4.13 How to Get People to Do Stuff: Nouns or Verbs?10m
4.20 Quizlet Vocabulary Practice: Persuasive Techniques10m
4개 연습문제
4.8 Checkpoint: Principles of Influence8m
4.12 Checkpoint: Power of One Word6m
4.16 Checkpoint: Influential Language14m
4.19 Week 4 Test20m

강사

Avatar

Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch
Avatar

Wanda Huber

International Educator
Arizona State University Global Launch
Avatar

Jenny Young

International Educator
Arizona State University Global Launch
Avatar

Beatriz Fuentes-Anderson

International Educator
Arizona State University Global Launch

애리조나주립대학교 정보

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it....

商务英语课程 Business English 전문 분야 정보

本专业化课程可作为商务英语导论,你将学到各项主题沟通,例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案,你将用英文来应用这些技能来沟通和发表新产品,并确认商务执行部门使用多样化的语言能力工具,可实际运用在商务情境和各种的实用状况。 This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....
商务英语课程 Business English

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

  • This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.

    More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)

궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.