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Content, Advertising & Social IMC(으)로 돌아가기

노스웨스턴 대학교의 Content, Advertising & Social IMC 학습자 리뷰 및 피드백

1,038개의 평가
157개의 리뷰

강좌 소개

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

최상위 리뷰


2016년 2월 5일

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


2019년 9월 29일

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

필터링 기준:

Content, Advertising & Social IMC의 157개 리뷰 중 151~157

교육 기관: Kenneth V

2022년 2월 25일

The first quiz was difficult for me since I took this course solo. I didn't have a background of the other questions. It's better if topics will be discussed first before a quiz whether or not it's a part of a specialization, it should also be as standalone. Thank you!

교육 기관: Regan B

2020년 6월 29일

The slides were hard to read at times.

Great take aways for amplification of messages and ideas for posting messages.

교육 기관: Niaja F

2016년 12월 19일

Good material, but wish it had more assignments to hold you accountable.

교육 기관: Aoon S

2016년 8월 23일

The assignment is difficult

교육 기관: vidushi t

2016년 2월 1일

Topics were not taken in depth and enough clarity. I tried hard to learn in the course but lost track by the end of week 3 and the peer assignment.

교육 기관: Adam W

2017년 3월 16일

Not very substantive. Seems to be a marketing ploy for those on-screen more than to be anything of use to its audience.

교육 기관: gargi g

2021년 7월 2일