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강의 계획 - 이 강좌에서 배울 내용

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1

1

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Content Strategy

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2개 동영상 (총 13분), 7 개의 읽기 자료, 1 개의 테스트
2개의 동영상
Paid / Owned / Earned Media6m
7개의 읽기 자료
Welcome to MOOC 4!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note on the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
1개 연습문제
Quiz 18m
2

2

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Advertising

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2개 동영상 (총 15분), 1 개의 읽기 자료, 1 개의 테스트
2개의 동영상
How to Develop Facebook-type Advertising Pt 27m
1개의 읽기 자료
Free Social Marketing Toolkit10m
1개 연습문제
Quiz 210m
3

3

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Social Integrated Marketing Communications (IMC)

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15개 동영상 (총 113분), 4 개의 읽기 자료, 2 개의 테스트
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What is Gamification?9m
Keep Them Coming Back7m
Applications for Social IMC Strategy4m
Social IMC Example: Ridgid Plumber Forum8m
Social IMC Example: Carling Black Label9m
Social IMC Example: North Face7m
Social IMC Example: American Express9m
Engaging Your High-Value Markets17m
Rolling Out Your Blog6m
A/B Split Testing in 4 Easy Steps - Step 1 Building your Testing Grid5m
Step 2 - Creating your Tracking URLs6m
Step 3 - Executing Your Plan5m
Step 4 - Analyzing your Results3m
Hootsuite offers a Free message scheduler to automate message distribution2m
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Assignment Overview10m
What is A/B Split Testing?10m
Download the A/B Testing Assignment Spreadsheet10m
Free E-books on A/B Testing10m
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Quiz 318m
4

4

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Measuring Your Social Programs

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4개 동영상 (총 28분), 2 개의 읽기 자료, 1 개의 테스트
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Measuring Social IMC Programs9m
Key Performance Indicators3m
Testing Your Strategies8m
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Download the Lecture Video Slides10m
What Comes Next?10m
1개 연습문제
Quiz 416m

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CONTENT, ADVERTISING & SOCIAL IMC의 최상위 리뷰

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소셜 미디어 마케팅 특화 과정 정보

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
소셜 미디어 마케팅

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