This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Students will learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who take this course will be better prepared to launch social impact
제공자:
Social Impact Strategy: Tools for Entrepreneurs and Innovators
펜실베이니아 대학교이 강좌에 대하여
최근 조회 42,256회
학습자 경력 결과
30%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
32%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 7시간 필요
영어
자막: 영어
귀하가 습득할 기술
Market AnalysisBusiness ModelBusiness ModelingSocial Entrepreneurship
학습자 경력 결과
30%
가 이 강좌를 수료한 후 새로운 커리어를 시작함
32%
가 이 강좌를 통해 확실한 경력상 이점을 얻음
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
유동적 마감일
일정에 따라 마감일을 재설정합니다.
초급 단계
완료하는 데 약 7시간 필요
영어
자막: 영어
제공자:
펜실베이니아 대학교
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
강의 계획 - 이 강좌에서 배울 내용
완료하는 데 2시간 필요
Introduction
Learn about the key qualities of social innovation, social enterprise, and social entrepreneurs. How do social entrepreneurs approach problem solving? How might we identify social initiatives that are truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact? This module introduces the topic and offers examples of initiatives you might study as cases organizations throughout the course.
완료하는 데 2시간 필요
9개 동영상 (총 39분), 1 개의 읽기 자료, 1 개의 테스트
9개의 동영상
1.1 Introduction to Social Innovation6m
1.2 Traditional approaches to public problem solving4m
1.3 A social entrepreneur's approach to problem solving6m
1.4 Introduction to the social enterprise and the social enterprise spectrum6m
1.5 The Importance of the business model1m
1.6 Traits of social enterprise across the spectrum6m
1.7. Meet Carlos and Coco2m
1.8. Anatomy of a Social Entrepreneur2m
1개의 읽기 자료
Recommended Readings for Week 1. Introduction10m
1개 연습문제
Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship40m
완료하는 데 2시간 필요
Define and Design
Learn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire.
완료하는 데 2시간 필요
13개 동영상 (총 70분), 1 개의 읽기 자료, 1 개의 테스트
13개의 동영상
2.2 Why is Design Thinking Important for Social Innovation?4m
2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5m
2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6m
2.5 How to Design Part 3: Prototyping3m
2.6 Embracing Creativity and Innovation3m
2.7 Articulating your Roadmap to Impact: The Logic Model3m
2.8 The Logic Model: Critical Elements6m
2.9 The Logic Model: How to Use It7m
2.10 Three Examples of Logic Models10m
2.11 Tips for Building a Strong Logic Model2m
2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7m
2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4m
1개의 읽기 자료
Recommended Readings for Week 2: Define and Design10m
1개 연습문제
Week 2 Quiz: Finding Innovations and the Road to Impact30m
완료하는 데 2시간 필요
Pilot and Scale
We must test our ideas in the real world, early and often, to determine if they can truly deliver on either their social or financial mission. Learn to build and use the balanced scorecard, a key tool to assess the real-world performance of a social innovation. The scorecard will allow you to measure and articulate both the initiative's current reach and health, as well as the work that is left to be done. An innovation achieves the intended social impact in a way that is financially supportable may be a candidate for scale. Learn to assess whether and how to approach scale for your social innovation.
완료하는 데 2시간 필요
11개 동영상 (총 52분), 1 개의 읽기 자료, 1 개의 테스트
11개의 동영상
3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4m
3.3 Examples of Balanced Scorecards7m
3.4 How to Develop a Balanced Scorecard - Overview2m
3.5 How to Develop a Balanced Scorecard - Detail7m
3.6 What is Scale?3m
3.7 The Importance of Scale in the Social Sector2m
3.8 Five Approaches to Scale - Overview3m
3.9 Five Approaches to Scale - Details and Implications5m
3.10 Approaching Scale Critically4m
3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5m
1개의 읽기 자료
Recommended Readings for Week 3. Pilot and Scale10m
1개 연습문제
Week 3 Quiz: Performance Measurement and Scale28m
완료하는 데 2시간 필요
Sector Selection and Business Models
This course concludes with an exploration of the organizational forms and modes of delivering impact across the business model spectrum.
완료하는 데 2시간 필요
15개 동영상 (총 73분), 1 개의 읽기 자료, 1 개의 테스트
15개의 동영상
4.2 Features of the Business Model3m
4.3 Business Models along the Business Model Spectrum4m
4.4 Choosing a Model - Introduction5m
4.5 Choosing a Model - How to Choose5m
4.6 Drilling Down on Assessment 2: Competitive Positioning6m
4.7 Competitive Positioning: Market Characteristics and Differentiation4m
4.8 An Example of Competitive Positioning: Blue Avocado5m
4.9 An Example of Competitive Positioning: Jolkona4m
4.10 Key Criteria of Competitive Positioning Assessment2m
4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5m
4.12 Balancing Mission and Profit1m
4.13.Carlos and Coco Choose a Business Model8m
4.14 The bottom line54
4.15. Key Questions all Social Innovators Must Ask5m
1개의 읽기 자료
Recommended Readings for Week 4. Sector Selection and Business Models10m
1개 연습문제
Week 4 Quiz: Sector Selection and Business Models26m
검토
SOCIAL IMPACT STRATEGY: TOOLS FOR ENTREPRENEURS AND INNOVATORS의 최상위 리뷰
FM 제공2020년 6월 8일
I have no regrets enrolling at this course. My learnings here are truly foundational, makes me more excited to start. I hope I'll be able to apply the teachings here. So useful for a beginner like me.
AI 제공2020년 3월 30일
I greatly appreciated this kind of educational platform (Coursera in partnership with various Universities) which can reach millions of people who are aspired to learn in a broader perspective.
A 제공2017년 11월 1일
Wonderful!!! A great way to organize your thoughts and make your plan more efficient if you want to make a social impact. Thanks Coursera for offering this great tool for social entrepreneurs!
LH 제공2017년 5월 29일
Very informative with lots of practical touch points and examples! I genuinely enjoyed taking part in this online course and it has significantly shaped my own research for my master's degree.
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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재정 지원을 받을 수 있나요?
예, Coursera는 수업료를 지급하기 어려운 학습자들에게 재정 지원을 제공합니다. 왼쪽의 "등록" 버튼 아래에 있는 재정 지원 링크를 클릭하면 재정 지원을 신청할 수 있습니다. 이 링크를 클릭하면 신청서를 작성하라는 메시지가 나타나며, 신청서가 승인되면 통지를 받게 됩니다. 자세히 알아보세요.
How is this course unique?
This is the only Coursera class that invites students who complete the course to apply for an in-person educational experience, called the Global Social Impact House: http://socialimpactstrategy.org/residential/gsih.
How often will this course be offered?
The course is available on the following dates:
Oct 3 - Nov 7
Oct 31 - Dec 5
Nov 28 - Jan 2
Dec 26 - Jan 30
Jan 23 - Feb 27
Feb 20 - Mar 27
Do I have to pay for a certificate to apply for the Global Social Impact House?
No, you do not have to pay for the certificate. You simply have to complete the course and apply for consideration. For more information on the Global Social Impact House, please visit: socialimpactstrategy.org/residential/gsih
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