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Introduction to Social Media Marketing(으)로 돌아가기

메타의 Introduction to Social Media Marketing 학습자 리뷰 및 피드백

6,012개의 평가
1,939개의 리뷰

강좌 소개

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

최상위 리뷰

2021년 1월 16일

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.\n\nThank you Mrs. Anke

2020년 12월 26일

Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!

필터링 기준:

Introduction to Social Media Marketing의 1,995개 리뷰 중 51~75

교육 기관: Alina S

2021년 4월 26일

The course itself is interesting and teaches important basics and gives an interesting overview of the most important social media platforms. However, I can't complete it or get a certificate because I'm stuck on an assignment in week 1 (watching a video) that I can't finish due to technical difficulties. I have already contacted support 4 times and also posted in the discussion forum. Many other participants have the same problem. I find this outrageous for all the money I have spent on it so far. I am already paying a month more than necessary because the problem cannot be solved. Beware!

교육 기관: Солоха А

2021년 5월 5일

Coursera was taken my money for this course without my permission. I could not find way to unsubscribed. I just wanted to overview this course and this course is not what I really want to buy. I asked about refund but courser have not reply. I have not attended any lesson from this course because it was not proper one for me.

교육 기관: Kathleen F

2021년 8월 24일

My goal is to become a content writer and my thought was that learning social media platforms would enhance this goal. However, I found this course to be unclear. Perhaps my brain just isn't wired for this type of learning, lol.

교육 기관: Tatiana N

2021년 4월 30일

Seems like the course was mostly created for people that didn't grow up with the internet, overall I learned very little... The Google certificate is much better structured and offers more for free.

교육 기관: Cherie X

2021년 3월 28일

it is unuseful, and i post a technical problem that they don't ignore completely, due to the problem that i can finish this course, that's an awful experience.

교육 기관: Ahmed O

2021년 4월 19일

the course is very basic, I think it would be beneficial for someone who has just arrived from the stone age !!

교육 기관: Rhea B

2022년 1월 9일

Where is my certificate

교육 기관: Laura C

2021년 7월 8일

Excellent form of learning from the convenience of home (or any location). I appreciate the formats available to learn from - from videos to the reading assignments. I believe this course covered the content that was absolutely relevant to an introduction to social media marketing. I must say, I was someone who was severely hesitant at embracing, much less engaging with, social media platforms. I took this course, because I realized this IS where we are in a world of online social media connections (in all its forms). I knew I had to delve in, familiarize myself with online social media marketing knowledge and education if I am to be competitive in business. I also took this course to become WAY more comfortable with using and engaging on social media platforms. I am so grateful I came across this course. Absolutely worth the investment of my time and money.

교육 기관: Caroline L

2021년 11월 8일

Well done! A comprehensive introduction with intelligent lesson content created with seamless continuity of subject matter. Course mentor Anke Audenaert was wonderful with her expertise, positivism and cheerful delivery making the lesson videos very enjoyable. Also, the user interface, video infographics, and provided templates were well designed offering additional clarity. Learning about marketing fundamentals as a foundation to build on and a comprehensive view of the many varied aspects of social media marketing in this current landscape – has inspired me to continue with the next course in this FB Social Media Marketing Professional Specialization series.

교육 기관: Arlyn C

2021년 2월 15일

I gained a lot of insights while taking this course, Introduction to Social Media Marketing more than I expected. Aside from a broad overview of the social media landscape, one of the key takeaway was that I can choose to focus on 2-3 platforms depending on the products or services that I am offering. It also provided specific tools to get started right away in my path towards social media marketing instead of hit and miss method that can leave one frustrated. I am so grateful for the opportunity to learn the skills taught through Coursera in partnership with Facebook!

교육 기관: Ngoan B T M

2021년 9월 12일

Thông qua khóa học Giới thiệu về tiếp thị truyền thông xã hội của Coursera và Facebook. Kiến thức hiểu biết của tôi về các hoạt động tích cực của các mạng xã hội được củng cố và nâng cao. Tôi mong muốn được chia sẻ khóa học này với cộng đồng mạng và các bạn học sinh của tôi. Ngoài việc ứng xử cá nhân trên mạng xã hội nếu các bạn thật sự quan tâm và muốn phát triển nghề nghiệp thông qua các ứng dụng của truyền thông xã hội để phát triển thương hiệu cũng như giúp các khách hàng tiềm năng cho tương lai cũng như nghề nghiệp của các bạn.

교육 기관: Adam S S

2021년 4월 11일

This course provides a quality introduction to Social Media Marketing from an academic standpoint. For persons who are 'self-taught,' there is real value in being exposed to the academic/professional vocabulary and logic.

For some, the summary of social media platforms may be information you already know. I recommend you tough it out and learn about platforms you do not intend to use. This way, you'll be able to hold your own in professional conversations. Also, you might be exposed to an opportunity you've never considered before.

교육 기관: Michelle B

2021년 4월 23일

Excellent course. I already do have a background in social media from my work but I still learned quite a bit from taking this course and look forward to completing the others in order to learn my certificate. The materials were quite straightforward and the combination of videos and reading materials meant that I could stay on top of the work whether I was at my desk, traveling, or even working out (via using my phone). Enjoyed the projects as well as it's helped me hone my skills to improve at my job.

교육 기관: Steve R

2020년 12월 17일

The final topics relate to Blogging and this is a digital version of Direct marketing without the thousands of pieces of promotional paper everyone called Junk Mail.

Your 4 key blog elements should also include and acceptable FREQUENCY of blogs. If you send blogs too often your audience will rebel and completely disconnect with you.

Can you please explain to me how often is it acceptable to send blogs?


Is there somewhere you can suggest on the internet where I can find this information?

교육 기관: Edgar J L M

2020년 11월 14일

Excelente curso! Muy recomendado y sobretodo practico! Me ayudo a conocer los conceptos fundamentales para llevar a cabo una campaña de marketing a traves de redes sociales. Especificamente aprendi a como crear un buyer persona, como crear las policies de mi compañia, a como crear mi customer journer (embudo de ventas) y muchas otras cosas mas. Ademas, te dan plantillas practicas para utilizarlas en tu trabajo como profesional de marketing. Recomendadisimo!!

교육 기관: Торгунаков Н Ю

2020년 11월 6일

That is my third completed Coursera course and I really enjoyed it!

There you will find well-structured information, divided into engaging videos and interesting documents. Testing is also well-organized for consolidation of knowledge: good quizzes with detailed comments on the answers (including small questions in the video), as well as regular peer-review assignments, that help not only test and apply your understanding, but also read other opinions.

교육 기관: Alex D

2020년 11월 15일

This course was interesting and comprehensive. Though I knew a lot about different social platforms going in, I still learned something and the presenter held my attention. I especially liked the activities throughout, I expected to learn skills I could apply at the end of the certificate, but the benefit of working on strategy for my own business as I progress through the course was a benefit a didn't expect and really appreciated.

교육 기관: Bladimir C R

2021년 10월 22일

Este procesos de aprendizaje se desarrolló con las orientaciones propicias y coherentes a los objetivos planteados, fue muy didáctico y fácil de comprender cada uno de los conceptos con el poyo de los estudios de casos, la pertinencia de los conocimientos permiten que uno los apliquen a eventos reales del sector empresarial. Muy práctico e inductivo, y las pruebas y evaluaciones fueron bien diseñadas en su propósito y objetividad.

교육 기관: Chiara B

2021년 10월 14일

The instructor was very concise and presented the course well. The excercises and quizzes were neither too hard nor too easy. The course is very informative on who would like to view a quick snapshot of Social Media Marketing. I recommend this, though, on people doesn't have any background on digital marketing. Those already on the field might find this repetitive or redundant, especially the part on how to open a LinkedIn account.

교육 기관: Moldabergenov H S

2020년 11월 3일

I really enjoyed this course. A lot of new things in the field of business marketing. Only the best impressions. A lot of useful information is expected with each course. I have only the best impressions from these courses. From COURSERA I have only admiration, a storm of applause, delight. The dissemination of such knowledge hello to change the world only in a good way. Many thanks to all the organizers of these courses.

교육 기관: Wendy R

2021년 3월 23일

Introduction to Social Media Marketing is an excellent course to take. The course is designed in a manner that encourages the learner to apply their knowledge on practical activities. Moreover, the course prepares learners for the real world through weekly projects. The practical exercise aspect of the course makes it easy for learner to retain the knowledge and develop skills to apply in their businesses or employment.

교육 기관: Gerardo A N

2021년 3월 13일

The course is very well organized and it takes into account those who are turning to digital marketing for the first time. The teacher is very clear, well spoken to the point, motivating and clearly she has passion to teach. The topics grow in a logical manner and the growth is compounded with interesting examples and clear presentation of what is really relevant. Thank you for such a great course.

교육 기관: Ana I A V

2021년 2월 21일

This course covers the basics every social media professional should know. Even though most of the content is kind of obvious for millennials and Gen Z that are already familiarized with social media platforms, I still got to learn interesting facts, frameworks, and practices. I came up with new ideas that seemed "obvious" but never thought about them before. I would recommend this course.

교육 기관: Chelsea J

2021년 3월 26일

Throughout this course, I learned the basics of Social Media Marketing and how to establish a business presence on social media. I felt the videos were very informative and actually taught me more than my Social Media Marketing college courses. I enjoy the peer review projects and I think it's great to review other's work as it ensures that you're truly understanding what you're learning.

교육 기관: Luciane V

2021년 1월 11일

This course has definitely given me the proper knowledge and very specific guidelines to the amazing and powerful concept of Social Media Marketing. Even though I already had some knowledge, this course definitely helped to not feel overwhelmed. Having my own start-up company and wanting to become a social media manager, this course is hands down the best thing that could happen to you.