About this Course
최근 조회 3,794

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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 10시간 필요

권장: 5 weeks of study, 1-3 hours/week...

영어

자막: 영어

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 10시간 필요

권장: 5 weeks of study, 1-3 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 1시간 필요

Module 0. Prior to Beginning

In this module you will find information on how the MOOC works. Within the information provided, you will find the rules for participating in a competition run by the Johan Cruyff Institute, the prize for which is a scholarship grant toward enrolment in the Postgraduate in Sport Sponsorship course. The competition is voluntary; you can by all means take the MOOC without having to enter the competition.

...
2 videos (Total 2 min), 4 readings
2개의 동영상
Introductory video Sport Sponsorship MOOC1m
4개의 읽기 자료
Before we start10m
About the course10m
Frequently Asked Questions10m
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant10m
완료하는 데 1시간 필요

Module 1. Basic principles of Sponsorship

If you're here, then that means that you have carefully reviewed the basic information contained in Module 0. Perfect! so let's begin!. As you will see, in this module you will find both basic information regarding the sponsorship, as well as information regarding the Cruyff Foundation, in which is included the cross-sectional case study that we will be focusing on over the weeks. With the Cruyff Foundation, you can become better acquainted with sponsorship and how it is essential to a foundation, in order for it to carry out your business activity. Likewise, you can find out what a sporting event consists of, what a Cruyff Court is, and how this can fall in line with those being sponsored. However.. on a step-by-step basis, we have time... not knowing where to start? Take a look at "Module 1 Presentation".

...
5 videos (Total 10 min), 4 readings, 1 quiz
5개의 동영상
Basic principles of sponsorship1m
SPONSORSHIP. Basic principles and characteristics1m
PATRONAGE. Basic principles and characteristics1m
Video: Interview Pati Roura3m
4개의 읽기 자료
Visit the website of Johan Cruyff Foundation10m
Cruyff Foundation: Because children should be active10m
Introducing Richard Denton10m
Recommended videos10m
1개 연습문제
Module 120m
2
완료하는 데 1시간 필요

Module 2. The stakeholders of the sport sponsorship

Are you prepared for the second module? Let's take a further step into the world of sport sponsorship, throughout this module will be taking into consideration the relationship between a brand and an event, i.e., between the sponsor and the party being sponsored. For this reason, in this week's case study section, you will find information concerning the Cruyff Courts of the Cruyff Foundation, given that this will be the event that we will later be challenging you to sponsor. In addition, you will also find interesting information concerning supplementary material.

...
6 videos (Total 12 min), 4 readings, 1 quiz
6개의 동영상
Main objectives of the sponsor1m
Stakeholders in sponsorship1m
Video: Interview Albert Amat2m
Video: Interview Joan Porcar2m
Video: Interview Cinto Ajram - Zurich Barcelona Marathon1m
4개의 읽기 자료
Cruyff Court Manual10m
6vs6 Cruyff Court Guide10m
Videos: Cruyff Foundation and Cruyff Courts10m
Recommended videos10m
1개 연습문제
Module 220m
3
완료하는 데 2시간 필요

Module 3. Activation for Sport sponsorship (I)

We are already half way through the course. How are you getting on? In the following modules, we will work on four types of activation: brand, business, internal and fan/external. Now we will start with the brand and business. So that you can deepen your knowledge of these, we propose some key contents, as well as a forum space, for you to share examples and reflect on the same. In the forum space you will also find examples of last years' activations. Before posting your message, check that your example contains all of the information requested (your will find the guidelines inside each of forum spaces). Don't forget to also take a look at the supplementary materials that we suggested for you.

...
4 videos (Total 10 min), 5 readings, 1 quiz
4개의 동영상
Sponsorship activation2m
Video: Interview Annamari Basora2m
Rins van Kouwen about athletes and social networks2m
5개의 읽기 자료
Notes - Sponsorship Activation10m
Videos about Cruyff Court10m
Approximate costs: Cruyff Court 6vs610m
Instructions to participate in the forums10m
Recommended videos10m
1개 연습문제
Module 320m
4
완료하는 데 1시간 필요

Module 4. Activation for Sport sponsorship (II)

After working on the types of brand and business activation, we will focus on the internal and external activation. In the module you will also find a space to share examples that you may find throughout the forums. In reference to the case study, you will find some of the best proposals for Sponsorship activation that your peers from last year's edition, have carried out. With their permission, we will share these with you so that the values can kick-start your engine to begin creating your very own proposal. Lot's of creative energy and let's hope that you enjoy this module.

...
2 videos (Total 3 min), 4 readings, 1 quiz
2개의 동영상
Sponsorship activation (II)1m
4개의 읽기 자료
Sponsorship activation - Examples10m
Examples sponsorship activations10m
Instructions to participate in the forums10m
Recommended videos10m
1개 연습문제
Quiz Module 420m
4.3
17개의 리뷰Chevron Right

75%

이 강좌를 통해 확실한 경력상 이점 얻기

Sport Sponsorship. Let them Play의 최상위 리뷰

대학: RCJun 22nd 2017

This course has enabled me to gain knowledge about Sports Sponsorships. It is a very good introductory course for those who are looking to gain knowledge about the subject at the initial stage.

대학: RKDec 1st 2016

I learned key messages and a way of thinking beyond what I knew about sport and sponsorship.\n\nThank you

강사

Avatar

Richard Denton

Freelance Sport Marketing Consultant and Professor
Johan Cruyff Institute

바르셀로나 자치대학교 정보

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources. The UAB currently offers 81 degrees, 130 official Master Programmes and 183 UAB-specific Masters Degrees. In addition, it offers 174 lifelong learning programmes and 65 PhD Programmes, 27 of which have been distinguished through Quality Awards. The UAB has a total of over 3,500 teaching and research staff, over 2,000 administrative staff and over 40,000 students....

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

  • You can request the certificate at any time: before, during or once you finish the course.

  • · The course name

    · The instructor's signature

    · The logo of the partner institution offering the course

    · A verification URL that allows others to check the Certificate's authenticity

    · A statement that Coursera has confirmed the identity of the learner who completed the course

  • · Academic credit from the partner institution offering the course

    · The final grade you got in the course

    · Your ID photo

    · The hours you spent working on coursework

    · A printed or mailed copy of the Course Certificate.

    Certificates are provided as downloadable PDF files, which you can print yourself. You can also share them electronically.

    Unfortunately, Coursera cannot provide course Certificates with any more information than they already include.

  • No. The certificate shows that the student has passed the course, but it is not an official qualification of the Universitat Autònoma de Barcelona.

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