An immersive experience in the world of sports that will take students through the four stages of a professional athlete's career. Utilizing lectures, guest speakers, reading assignments and hypothetical walkthroughs, students will learn how the best sports agents manage clients at each of these four stages.
제공자:
Becoming a Sports Agent
케이스 웨스턴 리저브 대학교이 강좌에 대하여
최근 조회 10,528회
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
초급 단계
완료하는 데 약 30시간 필요
영어
자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어
유연한 마감일
일정에 따라 마감일을 재설정합니다.
공유 가능한 수료증
완료 시 수료증 획득
100% 온라인
지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.
초급 단계
완료하는 데 약 30시간 필요
영어
자막: 프랑스어, 포르투갈어 (유럽), 러시아어, 영어, 스페인어
제공자:
케이스 웨스턴 리저브 대학교
Case Western Reserve University is a leading national research university located in Cleveland, Ohio. Through its seven schools and college, Case Western Reserve offers top-10 programs in health law, organizational behavior and social work and top-25 programs in biomedical engineering, international law, medicine and nursing. More than 4,000 undergraduate and nearly 6,000 graduate and professional students are enrolled at CWRU, representing all 50 states and more than 90 countries.
강의 계획표 - 이 강좌에서 배울 내용
완료하는 데 3시간 필요
Module 1: Introduction to Agents and the Collective Bargaining Agreements of the MLB, NFL and NBA
An introduction to the duties of an agent; the "Rep K" that controls the player-agent relationship; and an analysis of the collective bargaining agreements that govern the three major leagues in the US -- including how a professional athlete achieves free agency in each major league and how players can be punished for improper behavior on and off the field.
완료하는 데 3시간 필요
8개 동영상 (총 81분), 2 개의 읽기 자료, 1 개의 테스트
완료하는 데 3시간 필요
Module 2: Recruiting and Managing Clients
An introduction on how to approach recruiting clients, how to build an agency, and how to manage clients once they have signed a representation agreement; an analysis of the effect of professional sports on youth sports, and vice versa.
완료하는 데 3시간 필요
5개 동영상 (총 108분), 2 개의 읽기 자료, 1 개의 테스트
완료하는 데 3시간 필요
Module 3: Early Stages of Professionalism and Selecting an Agency
How the best high school baseball player in the U.S. in 2013, Clint Frazier, went about selecting his management team; the way Major League Baseball teams handle their minor leaguers; and what it takes for any of them to reach the Majors. In this Lesson, we will also study how an agent can build an agency from the ground up, and represent professional athletes through their progression to their peak earning years. Finally, a look into the beginning of LeBron James’ career with his personal attorney, up to “The Decision.”
완료하는 데 3시간 필요
10개 동영상 (총 87분), 2 개의 읽기 자료, 2 개의 테스트
완료하는 데 2시간 필요
Module 4: Representing the Peak Professional Athlete Pt. I
Protecting the publicity rights of athletes while monetizing and maximizing their brands through product endorsement and license agreements. We will analyze the history of publicity rights and how to market your clients image effectively.
완료하는 데 2시간 필요
7개 동영상 (총 73분), 2 개의 읽기 자료, 1 개의 테스트
검토
- 5 stars78.78%
- 4 stars17.42%
- 3 stars3.03%
- 1 star0.75%
BECOMING A SPORTS AGENT의 최상위 리뷰
RK 제공2017년 4월 25일
Great sources of information, prominent guests and speakers, high quality learning. Moderately lenient in course load, assignments, quizzes, and peer-reviews.
TN 제공2018년 12월 12일
I loved every minute of this course. I've learned a lot about what I really needed to chase this dream. I love sports & I found what I was looking for. Thank you Coursera & CWR University.
AM 제공2021년 2월 20일
This really improved my understanding of the global sports management ecosystem
MD 제공2021년 4월 11일
Very insightful and has given me great knowledge that I will implement throughout the the remainder of the studies and work life
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