Chevron Left
스포츠 마케팅(으)로 돌아가기

스포츠 마케팅, 노스웨스턴 대학교

4.8
55개의 평가
12개의 리뷰

About this Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

최상위 리뷰

대학: SM

Apr 12, 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

대학: EE

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

필터링 기준:

12개의 리뷰

대학: Karina Alvarez Figueroa

May 22, 2019

I really enjoyed this course, it was very interesting and gave me the chance to get closer to sponsorship. I'm very thankful!

대학: Bruno Zanotti

May 22, 2019

It was a basic course but useful as an introduction to Sports Marketing

대학: Fetes Szabolcs

May 22, 2019

It’s a great course. 10/10 for me.

대학: Pietro Piga

Apr 23, 2019

I liked it so much

대학: Karan Muley

Apr 14, 2019

It was great!

대학: Steve Momorella

Apr 12, 2019

Great course. I learned a lot and the information was very well presented. The videos were very helpful and I enjoyed hearing from the various outside parties.

대학: Sung Jin Park

Mar 04, 2019

I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson.

대학: Gilberto Barrios

Feb 28, 2019

It is good, but it is a bit too basic.

대학: Esse Oladipo Ejoor

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

대학: Mariam Tijani

Feb 05, 2019

Absolutely amazing and interesting.