About this Course
최근 조회 15,936

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지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 22시간 필요

권장: 7 weeks of study, 5-6 hours/week...

영어

자막: 영어

귀하가 습득할 기술

Venture CapitalFinanceCustomerEntrepreneurship

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 22시간 필요

권장: 7 weeks of study, 5-6 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 1시간 필요

Introduction: Why this course?

A widely-held notion in entrepreneurial circles is that the way to start and grow a thriving business is to come up with a great “idea”, write a great business plan, raise capital from angels or VCs, flawlessly execute the plan, and (Voila!) get rich! But it hardly ever happens that way. In fact, the vast majority of fast-growing companies never raise any venture capital. How do they do it, and how can you do it? This MOOC holds the answer. So let's get going!

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1 video (Total 5 min), 5 readings
1개의 동영상
5개의 읽기 자료
0.2 Glossary10m
0.3 Course outcomes10m
0.4 Assignment before starting Module 110m
0.5 Get-to-know-each-other survey10m
0.6 Getting to know you survey responses10m
완료하는 데 5시간 필요

Module 1: Why taking venture capital is a bad idea

Welcome to Module 1! As you can see by the title of this first module, I hope to convince you in this chunk of the course that seeking (and taking) money from an angel or VC investor, at least early in the life of your venture, is an exceedingly bad idea. Here we go!

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13 videos (Total 109 min), 1 reading, 1 quiz
13개의 동영상
1.2 Introduction to Module 1, Part 2: John Mullins4m
1.3 A customer-funded success story - Thomas Knobel9m
1.4 A Silicon Valley perspective - Interview with Sramana Mitra, Part 1. Sramana Mitra on bootstrapping; on why many great companies are not VC backable; on how to go to VCs as kings, not as beggars; and more.8m
1.5 A Silicon Valley perspective - Interview with Sramana Mitra, Part 28m
1.6 A Silicon Valley perspective - Interview with Sramana Mitra, Part 39m
1.7 A growth guru's perspective - Interview with Verne Harnish, Part 1. Verne Harnish on managing cash; on scaling up; on creating rhythm in your business; and more.9m
1.8 A growth guru's perspective - Interview with Verne Harnish, Part 29m
1.9 A venture capitalist's perspective - Interview with Bruce Golden, Part 1. Bruce Golden on why capital efficiency matters; on controlling your destiny; on unicorns; and more.10m
1.10 A venture capitalist's perspective - Interview with Bruce Golden, Part 28m
1.11 A venture capitalist's perspective - Interview with Bruce Golden, Part 39m
1.12 A venture capitalist's perspective - Interview with Bruce Golden, Part 45m
1.13 Module 1: Wrap-up, lessons learned, and a look ahead: John Mullins7m
1개의 읽기 자료
1.14 Optional reading10m
2
완료하는 데 4시간 필요

Module 2: Matchmaker models

Welcome to Module 2! In this module we're going to focus on matchmaker models (sometimes called marketplaces - eBay, Airbnb, and Uber and the like) and how you can put them to work in your business. We'll see examples of both successes and failures and, as in Module 1, we'll get several perspectives other than mine, including that of a VC investor who knows this kind of business intimately. Ready? Let's go!

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9 videos (Total 77 min), 1 reading, 1 quiz
9개의 동영상
2.2 A matchmaker success story - Budgetplaces.com6m
2.3 A matchmaker failure story - ProFounder.6m
2.4 The 'Inside Story' - interview with Amelia Armstrong. A DogVacay dogsitter provides an inside view of life as a supplier to a matchmaker business.10m
2.5 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 1. Nitzan Yudan on pivoting; on the value of customer-funded traction; on building relationships with investors with lines, not dots; and more.9m
2.6 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 28m
2.7 Lessons for matchmakers - Interview with Ivan Nikkhoo, Part 1. Ivan Nikkhoo on the Uber phenomenon; on striking the right balance and timing between supply and demand; on choosing VCs; on building a matchmaker model in emerging markets; and more.9m
2.8 Lessons for matchmakers - Interview with Ivan Nikkhoo.8m
2.9 Module 2: Wrap-up, lessons learned, and a look ahead: John Mullins.9m
1개의 읽기 자료
2.10 Optional reading10m
3
완료하는 데 4시간 필요

Module 3: Pay-in-advance models

Welcome to Module 3! In this module we'll see that taking a problem-solving perspective will be useful as we look at how to put pay-in-advance models to work in your business. You're also going to learn from another failure story, this one in India - from rags to riches and back to rags again - as well as travel to Latin America to get the lay of the land there. And you'll see that social entrepreneurs can use customer-funded models, too, even one tackling a problem as challenging as youth literacy! Here we go!

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9 videos (Total 75 min), 1 reading, 1 quiz
9개의 동영상
3.2 A pay-in-advance success story - Funovation.6m
3.3 The 'Inside Story': From garage to global leader - Interview with Erick Mueller.9m
3.4 Eric Mueller on entrepreneurial teams; on why pay-in-advance works even for fledgling companies; on how to choose your first customers; and more.7m
3.5 A pay-in-advance failure story - The Loot.10m
3.6 When customer funding is all there is - Interview with Jon Smith. Jon Smith on addressing a real social problem - kids' literacy; on starting with no money; and on raising a first angel round. Part 17m
3.7 Celebrating kids' writing - Jon Smith Part 28m
3.8 Entrepreneurship in Latin America - Interview with Carlos Varela. Carlos Varela on the entrepreneurial landscape in Latin America; on government handouts for entrepreneurs; and more.10m
3.9 Module 3: Wrap-up, lessons learned, and a look ahead: John Mullins.8m
1개의 읽기 자료
3.9 Optional reading10m
4
완료하는 데 4시간 필요

Module 4: Subscription models

Welcome to Module 4! In this module we'll dig into the economics of subscription models, while exploring the key building blocks that underlie many other kinds of e-commerce models, too. Because subscription models have been, in my view, over-hyped, you're going to hear about a handful of failure stories in this module, along with the story of a fast-growing online wine business that's put a subscription model to work in a novel way. Are you ready for this one? Let's go! John

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11 videos (Total 84 min), 1 reading, 1 quiz
11개의 동영상
4.2 Customer-funding winemakers - NakedWines.com8m
4.3 Building customer-funded SaaS Ventures - Interview with Bill Flagg, Part 1. Bill Flagg on winning your first customer; on identifying and delivering customer value; on earning ROI on new hires; on accelerators; and more.7m
4.4 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 2.9m
4.5 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 3.7m
4.6 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 4.7m
4.7 A VC's perspective - Interview with Hussein Kanji, Part 1. Hussein Kanji on the hard part about SaaS models; on early metrics that matter; on proving scalability; on the trade-off between organic growth and scale; and more.9m
4.8 A VC's perspective - Interview with Hussein Kanji, Part 2.8m
4.9 A VC's perspective - Interview with Hussein Kanji, Part 3.4m
4.10 How not to do it: Lessons from failure.4m
4.11 Module 4: Wrap-up, lessons learned, and a look ahead: John Mullins.8m
1개의 읽기 자료
4.12 Optional reading10m
4.7
91개의 리뷰Chevron Right

80%

이 강좌를 통해 확실한 경력상 이점 얻기

How to Finance and Grow Your Startup – Without VC의 최상위 리뷰

대학: KKMay 13th 2017

It was an amazing opportunity wherein we had a great chance to both learn about various customer funded models through interviews, guest talks and practice them through assignments in parallel

대학: HRJun 14th 2016

Excelent course, with great interviews. I am sorry I didn't get it 5 years ago. I would have saved hours and hours preparing for a VC, that I would have used to get customers.

강사

Avatar

John Mullins

Associate Professor of Management Practice
London Business School

런던 대학교 정보

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

런던 경영대학원 정보

London Business School was founded in 1964 and joined the University of London in 1965. London Business School is a leading global business school and is one of the few in the world to have the triple crown accreditation (AACSB, EQUIS, AMBA). The School was ranked the best business school in Europe for three years in a row (2014-2016) by the Financial Times and was ranked second in the world for Business and Management Studies in 2016 by the QS Rankings. The School offers post-graduate degrees and covers seven subject areas – Accounting, Economics, Finance, Management Science and Operations, Marketing, Organisational Behaviour and Strategy and Entrepreneurship. ...

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 수료증을 구매하면 성적 평가 과제를 포함한 모든 강좌 자료에 접근할 수 있습니다. 강좌를 완료하면 전자 수료증이 성취도 페이지에 추가되며, 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 콘텐츠만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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