About this Course
최근 조회 2,240

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 9시간 필요

권장: 2 hours/week...

영어

자막: 영어

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 9시간 필요

권장: 2 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 6시간 필요

Introduction and step 1 : Define the analysis framework

Module 1 in the Business Analytics capstone project provides you with a clear idea of how to successfully complete the ESSEC Business Analytics MOOC. It is dedicated to ensuring that you understand the objectives of the capstone project and lets you consult the datasets to be used for the project as well as examples of what the expected deliverable should look like and contain. Before beginning the project, you are advised to review two previous modules dealing with how to effectively structure and present your findings, and how to approach and explore datasets ("Foundation of Business Analytics", the wrap up of "Case Studies in Business Analytics with Accenture"). This module also gives you the opportunity to try out the preparation of deliverable 1 and receive non-graded feedback from your peers, thereby giving you an essential insight into how the other deliverables and peer review steps will work.

...
11 videos (Total 54 min), 16 readings, 1 quiz
11개의 동영상
It's all about the story11m
One slide, One idea4m
A picture is worth a thousand words5m
Recital M5 - How to present your findings10m
Wrap-up: Reporting your results4m
How to create value from data? - Fabrice Marque2m
Wrap up - Mickael Svilar1m
Data exploration is an iterative process - Nicolas Glady4m
Analytics exploration - Oonagh O’Shea & Noelle Doody4m
Wrap up & Capstone guidelines - Nicolas Glady2m
16개의 읽기 자료
Objective of the capstone10m
Datasets used for the capstones10m
Example deliverable 110m
Example: Final deliverable10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Guidelines for watching the following video10m
Optional ungraded peer review information10m
2
완료하는 데 2시간 필요

Required assignement 1: Define the analysis framework

The module 2 sets the assignment of preparing deliverable 1 – your analysis framework – for assessment by your peers.

...
1 reading, 1 quiz
1개의 읽기 자료
Assignment:Define the analysis framework.10m
완료하는 데 20분 필요

Required feed back on Delivery 1:Define the analysis framework and preparation of deliverable 2

In Module 3 you will be involved in reviewing the deliverables of a minimum of 3 other students( if you can manage more than 3, then all the better!) as well as preparing deliverable 2

...
2 readings
2개의 읽기 자료
This week is dedicated to the required feed back on deliverable 1>>10m
Prepare deliverable 2: Present the intermediary outputs and adjustments to the analysis framework10m
3
완료하는 데 2시간 필요

Practice for Deliverable 2

Module 4 enables you to submit your draft proposal for deliverable 2 to your peers for review and feedback.

...
1 reading, 1 quiz
1개의 읽기 자료
Optional delivery 2: Present the intermediary outputs and adjustments to the analysis framework10m
4
완료하는 데 2시간 필요

Required assignement 2: Present the intermediary outputs and adjustments to the analysis framework

The module 5 sets the assignment of preparing deliverable 2 – Present the intermediary outputs and adjustments to the analysis framework – for assessment by your peers.

...
1 quiz
완료하는 데 20분 필요

Required feedback for delivery 2 and preparation of delivery 3

In Module 6 you will be involved in reviewing the deliverables of a minimum of 3 other students( if you can manage more than 3, then all the better!) as well as preparing deliverable 3

...
2 readings
2개의 읽기 자료
This week is dedicated to the required feedback on delivery 210m
Prepare deliverable 3: Present the final outputs and value case10m
3.6
8개의 리뷰Chevron Right

50%

이 강좌를 통해 확실한 경력상 이점 얻기

Capstone: Create Value from Open Data의 최상위 리뷰

대학: NPMay 24th 2019

Great specialization! I my opinion it's the best business analytics MOOC. By far.

강사

Avatar

Nicolas Glady

Associate professor, at ESSEC Business School
Marketing Department

ESSEC 경영 대학원 정보

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

Strategic Business Analytics 전문 분야 정보

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Strategic Business Analytics

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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