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Business ModelInnovationBusiness ValueInnovation Management

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다음 특화 과정의 7개 강좌 중 1번째 강좌:
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일리노이대학교 어버너-섐페인캠퍼스

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This 강좌 is part of the 100% online Master of Business Administration (iMBA) from 일리노이대학교 어버너-섐페인캠퍼스. If you are admitted to the full program, your courses count towards your degree learning.

강의 계획 - 이 강좌에서 배울 내용

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1

1

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Course Orientation

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2개 동영상 (총 13분), 5 개의 읽기 자료, 1 개의 테스트
2개의 동영상
Welcome from Professor Raj Echambadi!9m
5개의 읽기 자료
Syllabus10m
ePub10m
About the Discussion Forums10m
Glossary10m
Description of Organizations and Brands10m
1개 연습문제
Orientation Quiz30m
완료하는 데 4시간 필요

Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

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9개 동영상 (총 88분), 2 개의 읽기 자료, 5 개의 테스트
9개의 동영상
A Concise Framework to Analyze Innovation Problems - Part 19m
A Concise Framework to Analyze Innovation Problems - Part 25m
Prospect Theory: Minimizing Losses and Maximizing Gains22m
Marketing Myopia: Focus on "Needs" for Long-Term Advantage13m
Developing a Value Proposition - Part 112m
Developing a Value Proposition - Part 210m
The Case of DeWalt Tools5m
Module 1 Summary4m
2개의 읽기 자료
Module 1 Overview10m
Module 1 Readings10m
5개 연습문제
Lesson 1-1 Practice Quiz30m
Lesson 1-2 Practice Quiz30m
Lesson 1-3 Practice Quiz30m
Lesson 1-4 Practice Quiz30m
Module 1 Quiz30m
2

2

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Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends

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9개 동영상 (총 67분), 2 개의 읽기 자료, 6 개의 테스트
9개의 동영상
Innovation Adoption Lifecycle5m
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 19m
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 210m
Mapping Performance and Expectations in an Innovation Context - Part 18m
Mapping Performance and Expectations in an Innovation Context - Part 27m
Types of Innovations8m
Module 2 Summary4m
The Evolution of the PC Industry7m
2개의 읽기 자료
Module 2 Overview10m
Module 2 Readings10m
5개 연습문제
Lesson 2-1 Practice Quiz30m
Lesson 2-2 Practice Quiz30m
Lesson 2-3 Practice Quiz30m
Lesson 2-4 Practice Quiz30m
Module 2 Quiz30m
3

3

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Module 3: Developing Winning Products: Sometimes Less Is More

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7개 동영상 (총 70분), 2 개의 읽기 자료, 5 개의 테스트
7개의 동영상
Crossing Over from Niche Markets to Mass-Market Dominance9m
Customer Journey Maps: Identifying Moments of Truth15m
General Philosophy About Building Great Products7m
Product Configuration Maps: How to Develop Winning Products17m
Module 3 Summary4m
The Case of Wikipedia11m
2개의 읽기 자료
Module 3 Overview10m
Module 3 Readings10m
5개 연습문제
Lesson 3-1 Practice Quiz30m
Lesson 3-2 Practice Quiz30m
Lesson 3-3 Practice Quiz30m
Lesson 3-4 Practice Quiz30m
Module 3 Quiz30m
4

4

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Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

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9개 동영상 (총 74분), 2 개의 읽기 자료, 5 개의 테스트
9개의 동영상
How Do Innovative Business Models Help Companies? - Part 112m
How Do Innovative Business Models Help Companies? - Part 211m
Elements of a Business Model and Business Model Canvas - Part 15m
Elements of a Business Model and Business Model Canvas - Part 29m
Designing Innovative Business Models - Part 17m
Designing Innovative Business Models - Part 29m
Module 4 Summary4m
The Case of the Newspaper Industry10m
2개의 읽기 자료
Module 4 Overview10m
Module 4 Readings10m
4개 연습문제
Lesson 4-1 Practice Quiz30m
Lesson 4-2 Practice Quiz30m
Lesson 4-3 Practice Quiz30m
Module 4 Quiz30m
완료하는 데 23분 필요

Course Conclusion

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2개 동영상 (총 8분), 1 개의 읽기 자료
2개의 동영상
Gies Online Programs3m
1개의 읽기 자료
Congratulations!10m

검토

STRATEGIC INNOVATION: BUILDING AND SUSTAINING INNOVATIVE ORGANIZATIONS의 최상위 리뷰

모든 리뷰 보기

Innovation: From Creativity to Entrepreneurship 특화 과정 정보

In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization. This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world....
Innovation: From Creativity to Entrepreneurship

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