About this Course
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다음 전문 분야의 4개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 12시간 필요

권장: 4 weeks of study, 2-4 hours/week...

영어

자막: 영어, 베트남어, 포르투갈어 (브라질)

귀하가 습득할 기술

Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy

다음 전문 분야의 4개 강좌 중 1번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

완료하는 데 약 12시간 필요

권장: 4 weeks of study, 2-4 hours/week...

영어

자막: 영어, 베트남어, 포르투갈어 (브라질)

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 5분 필요

A 21st Century Approach to Business Strategy

2개 동영상 (총 5분)
2개의 동영상
Introduction to the Course3m
완료하는 데 3시간 필요

What is strategy? And why do we care about it?

10개 동영상 (총 39분), 9 readings, 5 quizzes
10개의 동영상
What Strategy Is...continued3m
What Strategy Is...more examples1m
What Strategy Is...Still More1m
What Strategy Is...Conclusions46
What's a Strategic Situation (and what isn't)?9m
Strategy's Most Famous Thought Leader: Michael Porter1m
The Main Ideas in Porter's "What is Strategy?"3m
Criticisms of Porter's Strategy as Position Approach5m
The Alternative View: Strategy as Capability6m
9개의 읽기 자료
More on Embrace, Extend, and Extinguish10m
Apple iPod + iTunes and Yael Naim10m
Oldest McDonalds Video10m
A Strategic Ploy?10m
Summary of Mintzberg's Five Ps of Strategy10m
Prisoner's Dilemma Matrices10m
More on the Prisoner's Dilemma10m
Michael Porter's "What is Strategy?"10m
Mintzberg vs Porter10m
5개 연습문제
The Meanings of "Strategy"8m
Recognizing Strategic Situations4m
What do YOU think?2m
Which way do YOU lean?2m
Strategy as Position vs Capability8m
2
완료하는 데 2시간 필요

The Evolution of Strategy...Past Progress, Past Mistakes

5개 동영상 (총 42분), 5 readings, 1 quiz
5개의 동영상
Strategy, Scripted and Programmed9m
The BCG Matrix and Growth Curve11m
Strategy as Multi-faceted Analysis7m
What We Can Learn...4m
5개의 읽기 자료
The military antecedents of business strategy10m
Critiques of Strategic Planning10m
BCG's Big Ideas10m
Post Mortems for Porter's Approach?10m
Where the History of Business Strategy Leaves Us10m
1개 연습문제
Learning from the History of Business Strategy16m
3
완료하는 데 2시간 필요

Changing World, Changing Strategies

5개 동영상 (총 43분), 5 readings, 1 quiz
5개의 동영상
How Products, Services, and Work Now Move Easily Around the Globe10m
How the Competitive Game Shifts in a Globalized World6m
The World's Most Sophisticated Differentiation Strategies?11m
Aesthetics...the Last Frontier of Sustainable Advantage?7m
5개의 읽기 자료
Internet Growth, Shipping Traffic Growth10m
The Realities of the Globalised World10m
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10m
The Future of Competitive Strategy? The Example of Vipp10m
Hyper Competition and Hyper Differentiation Described10m
1개 연습문제
Strategic Implications of Changes in the World10m
4
완료하는 데 3시간 필요

Capstone Project Intro -- Strategy in a 21st Century Creative Company

5개 동영상 (총 11분), 4 readings, 1 quiz
5개의 동영상
e-Types execs explaining how they think about their business2m
A Major Controversy - At Stake: The Future and Soul of the Company4m
e-Types partners debating which design to present to TD1m
Questions We Ask You To Consider...1m
4개의 읽기 자료
Some Samples of e-Types Work10m
IMPORTANT Additional Details on Your Final Assignment10m
References and Additional Resources10m
One last thing...10m
4.7
549개의 리뷰Chevron Right

40%

이 강좌를 수료한 후 새로운 경력 시작하기

26%

이 강좌를 통해 확실한 경력상 이점 얻기

전략적 관리의 최상위 리뷰

대학: TVSep 21st 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

대학: SMay 13th 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

강사

Avatar

Robert Austin

Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy

코펜하겐 비즈니스 스쿨 정보

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

Strategic Management and Innovation 전문 분야 정보

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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