The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
이 강좌에 대하여
배울 내용
Identifying the forces that shape competition for economic exchanges
Analysing the sources of value in company offerings and how do segment markets in order to create value
Developing strategic options that are suitable, feasible, and acceptable
귀하가 습득할 기술
제공자:
맥콰리대학교
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
석사 학위 취득 시작
강의 계획 - 이 강좌에서 배울 내용
The importance of value for competitive strategy
This week you will be introduced to the strategy framework that captures the components of competitive strategy. The components of competitive strategy are: strategy content, internal strategy context, and external strategy context. You will develop an understanding of how those components contribute to value creation and value capture. You will gain understanding of the key characteristics of competitive strategy, starting with two foundational topics: First, we will establish that organisations are all about value creation. You will understand what value means, and also how value creation has become a central topic in organisations. Second, you will learn about what strategy actually is and what the characteristics of competitive strategy are.
Know your Customers and Competitors
This week you will learn to analyse the aspects of the external strategy context directly related to your business: customers and competitors. You will learn how to conduct customer segmentation and targeting, assess the competitive landscape in an industry, and know which factors affect the degree of competition in an industry.
Know your industry
This week you will continue to look at the external strategy context, this time analysing the industry and the broader macro-environment. You will learn how to discover the stakeholders that affect your industry, know which industry forces affect competitive strategies,and identify which macro-environmental factors affect competitive strategies. You will develop understanding of the Porter's 5 Forces framework to analyse the forces in the industry context. You will also learn how to conduct a PESTEL analysis to assess the impact of Political, Economic, Social, Technological, Environmental/physical and Legal (PESTEL) factors on business.
Know your competitive options
This week, you will focus on the competitive strategy content. you will learn about the so-called generic competitive strategies, which are also often called positioning strategies. After conducting customer segmentation, competitor analysis, and a macro-environmental scan, you have to decide which competitive strategy and strategic positioning is most promising in your industry and for the respective segments: differentiating your products based on provided benefits or following a low cost strategy?You will develop skills to help you understand how to position your organisation as a value for money provider by being a cost leader in the market, and how to become a differentiated provider.
검토
STRATEGIC MANAGEMENT: BE COMPETITIVE의 최상위 리뷰
This course covers a lot of concepts and frameworks on a introductory basis, and plenty of examples to give the learner balanced learning perspectives and real world applications
The course has really helped me bu giving me ideas in evaluating the condition of the organisation as well as markets
Great Learning new subjects, will have overarching improvement in my understanding of the subject . Thanks
I love how this course expanded my horizons on the area of strategic management and innovation thinking.
Strategising: Management for Global Competitive Advantage 특화 과정 정보
Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable).
자주 묻는 질문
강의 및 과제를 언제 이용할 수 있게 되나요?
강의 및 과제 이용 권한은 등록 유형에 따라 다릅니다. 청강 모드로 강좌를 수강하면 대부분의 강좌 자료를 무료로 볼 수 있습니다. 채점된 과제를 이용하고 수료증을 받으려면 청강 도중 또는 이후에 수료증 경험을 구매해야 합니다. 청강 옵션이 표시되지 않는 경우:
- 강좌에서 청강 옵션을 제공하지 않을 수 있습니다. 대신 무료 평가판을 사용하거나 재정 지원을 신청할 수 있습니다.
이 전문 분야를 구독하면 무엇을 이용할 수 있나요?
강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.
Is financial aid available?
예, Coursera에서는 수업료를 낼 수 없는 학습자를 위해 재정 지원을 제공합니다. 왼쪽에 있는 등록 버튼 아래 재정 지원 링크를 클릭하면 지원할 수 있습니다. 신청서를 작성하라는 메시지가 표시되며 승인되면 알림을 받습니다. 성취 프로젝트를 포함하여 전문 분야의 각 강좌에서 이 단계를 완료해야 합니다. 자세히 알아보기.
강좌를 수료하면 대학 학점을 받을 수 있나요?
이 강좌는 대학 학점을 제공하지 않지만, 일부 대학에서 선택적으로 강좌 수료증을 학점으로 인정할 수도 있습니다. 자세한 내용은 해당 기관에 문의하세요. Coursera의 온라인 학위 및 Mastertrack™ 수료증은 대학 학점을 취득할 기회를 제공합니다.
궁금한 점이 더 있으신가요? 학습자 도움말 센터를 방문해 보세요.
