About this Course
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다음 전문 분야의 4개 강좌 중 4번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 11시간 필요

권장: 9 hours/week...

영어

자막: 영어

배울 내용

  • Check

    Identifying the forces that shape competition for economic exchanges

  • Check

    Analysing the sources of value in company offerings and how do segment markets in order to create value

  • Check

    Developing strategic options that are suitable, feasible, and acceptable

귀하가 습득할 기술

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis

다음 전문 분야의 4개 강좌 중 4번째 강좌:

100% 온라인

지금 바로 시작해 나만의 일정에 따라 학습을 진행하세요.

유동적 마감일

일정에 따라 마감일을 재설정합니다.

초급 단계

완료하는 데 약 11시간 필요

권장: 9 hours/week...

영어

자막: 영어

강의 계획 - 이 강좌에서 배울 내용

1
완료하는 데 3시간 필요

The importance of value for competitive strategy

This week you will be introduced to the strategy framework that captures the components of competitive strategy. The components of competitive strategy are: strategy content, internal strategy context, and external strategy context. You will develop an understanding of how those components contribute to value creation and value capture. You will gain understanding of the key characteristics of competitive strategy, starting with two foundational topics: First, we will establish that organisations are all about value creation. You will understand what value means, and also how value creation has become a central topic in organisations. Second, you will learn about what strategy actually is and what the characteristics of competitive strategy are.

...
5 videos (Total 24 min), 4 readings, 2 quizzes
5개의 동영상
Week 1 outline1m
The nature of value7m
What is competitive strategy?9m
Week 1 - Habit Corner1m
4개의 읽기 자료
Course overview1m
Learning activities3m
Value and opportunity10m
Key elements of strategy10m
2개 연습문제
Recall30m
Week 1 Quiz1h
2
완료하는 데 2시간 필요

Know your Customers and Competitors

This week you will learn to analyse the aspects of the external strategy context directly related to your business: customers and competitors. You will learn how to conduct customer segmentation and targeting, assess the competitive landscape in an industry, and know which factors affect the degree of competition in an industry.

...
3 videos (Total 20 min), 2 readings, 2 quizzes
3개의 동영상
Customer analysis and segmentation8m
Competitor analysis9m
2개의 읽기 자료
Conducting customer analysis20m
Understanding competitor behaviour20m
2개 연습문제
Recall15m
Week 2 quiz1h
3
완료하는 데 2시간 필요

Know your industry

This week you will continue to look at the external strategy context, this time analysing the industry and the broader macro-environment. You will learn how to discover the stakeholders that affect your industry, know which industry forces affect competitive strategies,and identify which macro-environmental factors affect competitive strategies. You will develop understanding of the Porter's 5 Forces framework to analyse the forces in the industry context. You will also learn how to conduct a PESTEL analysis to assess the impact of Political, Economic, Social, Technological, Environmental/physical and Legal (PESTEL) factors on business.

...
3 videos (Total 19 min), 2 readings, 2 quizzes
3개의 동영상
Know the forces that drive your industry9m
Macro-environmental factors7m
2개의 읽기 자료
Porter's five (5) forces20m
Global trends20m
2개 연습문제
Recall30m
Week 31h
4
완료하는 데 3시간 필요

Know your competitive options

This week, you will focus on the competitive strategy content. you will learn about the so-called generic competitive strategies, which are also often called positioning strategies. After conducting customer segmentation, competitor analysis, and a macro-environmental scan, you have to decide which competitive strategy and strategic positioning is most promising in your industry and for the respective segments: differentiating your products based on provided benefits or following a low cost strategy?You will develop skills to help you understand how to position your organisation as a value for money provider by being a cost leader in the market, and how to become a differentiated provider.

...
4 videos (Total 25 min), 3 readings, 2 quizzes
4개의 동영상
Generic competitive strategies5m
Differentiation (+ Focus)6m
Cost Leadership (+ Focus)8m
3개의 읽기 자료
Strategic positioning20m
Differentiation strategies: A case study20m
Examples of cost leadership20m
2개 연습문제
Recall30m
Week 41h

강사

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Associate Professor Ralf Wilden

Department of Marketing
Macquarie University

Start working towards your Master's degree

이 강좌은(는) 맥콰리대학교의 100% 온라인 Global Master of Business Administration (Global MBA) 중 일부입니다. 전체 프로그램을 수료하면 귀하의 강좌가 학위 취득에 반영됩니다.

맥콰리대학교 정보

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

Strategising: Management for Global Competitive Advantage 전문 분야 정보

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

자주 묻는 질문

  • 강좌에 등록하면 바로 모든 비디오, 테스트 및 프로그래밍 과제(해당하는 경우)에 접근할 수 있습니다. 상호 첨삭 과제는 이 세션이 시작된 경우에만 제출하고 검토할 수 있습니다. 강좌를 구매하지 않고 살펴보기만 하면 특정 과제에 접근하지 못할 수 있습니다.

  • 강좌를 등록하면 전문 분야의 모든 강좌에 접근할 수 있고 강좌를 완료하면 수료증을 취득할 수 있습니다. 전자 수료증이 성취도 페이지에 추가되며 해당 페이지에서 수료증을 인쇄하거나 LinkedIn 프로필에 수료증을 추가할 수 있습니다. 강좌 내용만 읽고 살펴보려면 해당 강좌를 무료로 청강할 수 있습니다.

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